1. ZOEB MATIN
203/F, Maheshwari Nagar, MIDC, 16TH
Road, Andheri (East), Mumbai (India)-400093
Email: zzzoeb@gmail.com • Mob: +9768862001
PRODUCT DESIGN & MANAGEMENT SPECIALIST
Objective: Seeking challenging assignments in Digital Affiliate Marketing with a reputed Bank/Financial
Institution, FMCG and Media agency.
SUMMARY OF PROFILE
 A result oriented professional with a major Broking house with experience across Affiliate
Marketing, Content Marketing, Campaign Management and Cost Planning.
 A keen, driven performer with capacity to achieve strong results through a combination of strategic
understanding, process orientation, interpersonal skills, commitment levels & creativity.
 Proven skill in scaling up performance of affiliate marketing campaigns across mediums of email,
display banners, SMS content and mobile push notifications, managing aspects of campaigns like
quality and daily flow of leads and exploring new channels of communication as well as alternative
forms of content marketing.
 Exposure in Affiliate Marketing, Content Marketing and other Marketing related activities:
• Preparing periodic Reports for in-depth internal analysis as well as for feedback on the
performance of the campaigns.
• Adept in monitoring & driving campaigns through affiliate networks to deliver higher
volumes of leads on a daily basis.
• Participating and acting as an important point for contact for the external stakeholders,
namely the affiliate networks, as well as the cross-functional departments of sales and
MIS personnel for effective functioning of marketing campaigns as well as accurate
reporting.
KEY COMPETENCIES
 Lead Generation
 Managing Networks
 Communication Design
and Content
 Campaign Budgeting
 Expansion Strategy
 Management Objectives
 Campaign Evaluation
WORK EXPERIENCE
Angel Broking Pvt Ltd., Mumbai
Assistant Manager-Online Marketing, December 2014-present
AchievementsAchievements
 Monitored affiliate campaigns on a regular basis and provided affiliates with campaign
feedback.
 Provided affiliates with updated creatives including mailers and display banners and
successfully ensured performance as well as regular traffic.
 Explored lucrative and cost-effective channels on CPC (Cost per Click) and CPO (Cost per Open)
basis.
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2.  Prepared daily reports on campaign performance, costs for internal analysis and budgeting for
future campaigns.
 Contributed to achieving 2000 online leads closures in the month of August 2015 and more
than 3000 online leads closures for the month of February 2016.
 Helped to achieve the highest conversion ratios for affiliate mailer and SMS campaigns in
September 2016- 1.54% (Mailer) and 2.22% (SMS).
Responsibilities
Campaign Management and Evaluation
 Activating new affiliate campaigns by providing marketing content options as well as registering
important documents for new network registration.
 Monitoring and evaluating the active campaigns on regular basis and providing timely feedback
through detailed and concise reports and updated leads figures.
 Analysing performance of the campaigns in terms of quality, conversion ratios and cost parameters
and informing the same to the respective networks.
 Promoting informative content, namely blog articles and posts, via digital content marketing
platforms Sniply and Izooto to drive more traffic of website visitors and prospective leads for
business.
 Experimenting with copy, design modifications and improvements and multiple landing page
templates, mailer templates and SMS content options to enhance the performance of campaigns.
Internal Analysis and Campaign Budgeting
 Maintaining extensive and up-to-date MIS concerning leads, closures and costs of campaigns
through different mediums.
 Preparing and analysing internal Daily Online Analytics Report, containing daily updated figures of
channel-wise, region-wise and city-wise performance of campaigns with the aid of MIS personnel.
 Preparing monthly reports for comparative analysis and understanding of performance in terms of
conversions and costs.
 Analysing figures in detail for evaluating the performance in terms of the estimates and planned
projections.
 Fixing numbers of valid and billable leads for the different campaign networks for meeting cost
targets and assigning achievable and time-bound targets in terms of leads and closures.
EDUCATION / CREDENTIALS
 MMS- Marketing from Chetana’s R.K Institute Of Management and Research- Awaiting results-
2017
 Bachelors in Commerce-Mumbai University, First Class,2013
ACADEMIC ACHIEVEMENTS/ OTHER ACADEMIC PROGRAMME
 Recipient of the highest marks in English in the SSC Examination-2008
EXTRA-CURRICULAR ACTIVITIES AND ACHIEVEMENTS
 Winner of the A.D Shroff Memorial Elocution Competition (2010)- Second Prize
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3.  Finalist at MUNIJAN (2013)
 Anchored the Khandelwal Case Study Competition (2014)
 Winner of MASHUP Talent Event at Angel Broking Pvt Ltd (2015)
 Participated in ‘TEAM FUSION’ Offsite Training Program at Lonavla (2016)
 Winner of ‘STAR OF THE SESSION’ for the Training Program ‘Empowering Managers’ (2016)
PERSONAL INFORMATION
Date of Birth: 04 October 1992
Nationality: Indian
Language skill: Proficiency in English & Hindi
Interests: Reading, Writing, Blogging, Watching Movies, Swimming, Poetry, Listening To Music
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