Resume - Luc Mandret Senior professional in Communication x Marketing x Digital Let's have a chat?

1. L U C M A N D R E T
Mail : mandret@gmail.com
Mobile : +84 90 688 0030
Address : City Garden
59 Duong Ngo Tat To
Binh Thanh District - HCMC
QUICK FACTS
o French national, based in Vietnam
o 18 years working experience, in
marketing, digital, communication
o Senior international veteran, team
leader, mentor and P&L focused
o Strong expert in corporate comm
and digital marketing
MSL / PUBLICIS
(Vietnam)
Head of Digital & Social Media ….…………………..… 01/2015 – 02/2018
Digital Director ………………………………….…..…... 05/2013 – 12/2014
§ Management of 40+ experts in social media & digital :
-> reputation management : listening, analysis, issue and crisis strategy
-> digital strategy : consulting, transformation, C-Level training
-> digital marketing : performance, media boosting, acquisition, e-CRM
-> influencer marketing : online PR, KOL, social outreach
§ KPI: +15% of GM, +30% of revenue
Senior Digital Consultant ………………………….…… 05/2012 – 04/2013
Digital Consultant ………………………………………. 09/2008 – 04/2012
§ Expert in social media and digital strategies
§ Major in reputation consulting, issue & crisis management
§ Training in digital transformation : C-suite, experts, and operational positions
ELAN EDELMAN
(France)
MSL / PUBLICIS
(France)
HAVAS RO
(Cambodia)
General Manager ….……………………….………....… 03/2018 – 10/2018
§ Lead all operations and 120 employees (media, creative, event, digital)
§ Accelerate the digital offers (client) and capabilities (internal)
§ KPI : +5pts of OI, +50% of revenue YTY in 8 months
General Manager ….……………………….………....… 11/2018 – 11/2020
§ Lead two offices in Hanoi and Saigon, 40 employees
§ Transform the agency :
-> from a traditional PR agency to digital centric
-> from a projects-based to a retainer business model
-> integration of MSL into other Publicis Vietnam and regional offices
-> acceleration on corporate PR and trade-marketing solutions
§ Portfolio: digital and social marketing (Grab, Mondelez, L'Oréal,
Disney), corporate reputation (Philip Morris, GSK, URC, Mastercard), brand
and consumer (Acecook, BIM Group, Huawei, Honda, Heineken)
§ KPI : €1m+ revenue ; +5pt of OI ; 50% of retainers ; +100% of digital
MEDIADONUTS
(Vietnam)
Country Head …..……………………….…………....… 01/2021 – 05/2021
§ Lead and develop teams and business operations
§ Supervise digital marketing strategies for clients
§ Go-To-Market integrated plan for Cambodia
§ Official reseller of digital platforms: TikTok, Twitter, Grab, Spotify, Criteo

2. EXPERIENCE
AUDIT & PHARMA
Consultant & Data Manager in pharmaceutical companies
UMANIS ………………..……………………………...…. 12/2003 – 10/2005
FOVEA ………………………………………………....…. 10/2002 – 11/2003
NOVARTIS HQ (training) ……………………………...…. 04/2002 – 09/2002
§ Consulting : programming, audit, statistics for clinical trials
§ Missions (inhouse or outsourced) for pharma companies :
-> detached : Servier & Sanofi-Aventis
-> outsourced : GSK, Ipsen, Roche
LANGUAGES
French : native
English : full professional
German : basic
Chinese : beginner (HSK1)
JOURNALIST AT « BUBBLE » ……….………………….…. 10/2007 – 02/2008
§ Creation of a WebTV edited by Bubble company
§ Content partnerships with Mayor of Paris, Dailymotion, associations, …
§ Editorial policy / video editing – Design, Ergonomic, Publication of the website
EXPERIENCE
WEB & MEDIA
ADMINISTRATOR AT « LE TIGRE » ………………………. 11/2005 – 05/2006
§ Administration and daily management of a weekly newspaper : human resources,
accounting, investors & administrative relations
§ Launching and promotion: PR relations, communication, distribution...
§ In parallel of my professional career, I have been working with politicians and for political
campaigns. I also enjoyed being a lecturer at Paris - La Sorbonne university, teaching digital
communication for the Ivy League students.
§ I am a foodie, a whisky & cocktail connoisseur and a passionate gardener.
TEACHING
& POLITICS
La Sorbonne University
Lecturer …………………………………………………….……. 2014 - 2017
§ In charge of the program « politics and communications » for students of CELSA
(Ivy League of La Sorbonne dedicated to media & communication)
Political Advisor
§ Member of the Staff of a Minister / Candidate to Presidential Primary
-> in charge of the PR, meeting organisation
§ Member of the Staff of a French Congressman
-> in charge of writing the narrative & statements
EDUCATION
UBS. IT & Statistics Graduation (2002)
French Baccalaureate (2000)
CERTIFICATES
London Business School: Future of Management (2021)
Uni. of Virginia: Agile and Design Thinking (2021)
HarvardX : Rhetorics (2020)
Digital Marketing (official certificates):
àFacebook: full professional marketing Blueprint course
àCriteo: Advertising Professional Certification
àTwitter: Flight School Badge
àTikTok: full professional assessments