1. + Dynamic and variety account service role with 8 years working
experience in 4A and digital adver�sing agency, cover across auto
mobiles, banking, consumer electronics, FMCG, hyper chain store,
health drinks, investment, liquor and RTD.
+ With great experiences in strategy planning, integra�on com
munica�on, project management and coordina�on skills.
+ A born stress resistant to any challenge, who never stops
thinking of solu�ons to the difficul�es and is with passion to
bring the good ideas to life to people.
So�lycraze@hotmail.com
1982.12.02
+886 931-867-186
Dep. of PR & AD, SHU
TOEIC-cer�fica�on of blue
Ethan Chien
About Me

2. 2015.05-2016.09 Medialand
米蘭營銷企劃股份有限公司
Role as associate account director
Clients served including :
+ Ford Lio Ho Motor Company, Nike sportswear / Skateboarding, Pizza Hut,
and GSK(Parodontax)
+ Responsibili�es : Daily account service, digital communica�on plan,
social communica�on, media plan arrangement, and
execu�on supervision.
Showcase summary :
Ford, with 2 major nameplates planned to launch within 3 months,
1) for FOCUS we started communica�on on social and leveraged 6 KOL
from every aspect to create 6 videos to delivery the major features and then
to demonstrate again the feature via FB men�on in the mini roadshow
in HSR Taichung.
2) for Mondeo hybrid, we leveraged the �ming of presiden�al elec�on
to remind consumer the future is made by every decision and so did
purchase a car which highlighted the strength in the way TA cares about
not just only themselves but also children.

3. − Pizza Hut seasonal campaign, new star cheesy bite launch-
To promote the limited product, we created an interac�ve mobile game to
enhance the experience that consumers not just ea�ng pizza but have a fun
via the mul�ple connected mobile game combined with mo�on sensing
technology to enjoy the gathering moment with friends and also get further
understanding the new product’s special�es via game.
The performance and results are excellence for the campaign drew double
the website traffic and avg. length of stay than previous campaign.
Clients served including :
+ Franklin Templeton Investments, Fubon Financial (corporate branding),
Häagen-Dazs, TIAN YUAN XIANG (chicken essence soup)
+ Responsibili�es :
Daily account service, brand strategy development,
media plan arrangement, and execu�on supervision for ATL ＆ BTL.
2014.09-2015.03
達彼思廣告股份有限公司
Role as associate account director

4. 2010.09-2014.06 DDB Taiwan
恆美國際廣告股份有限公司
Role as account manager / associate account director
Clients served including :
+ ANZ Bank (credit card-Travel card), Fidelity Worldwide Investment,
+ Baskin Robbins 31 (ice cream), Hey-Song (camellia green tea), hoyu CIELO
EX Cream (hair colorant), Yomeishu (herbal liquor).
+ Delta Electronics (corporate branding), Philips (corporate branding &
consumer lifestyle-shaver).
+ Responsibili�es : Leads two men team servicing both local and overseas clients
at the same �me. Providing daily account service, brand strategy development,
media plan arrangement, and execu�on supervision for ATL, BTL, and also
digital project.
Showcase summary :
+ Fidelity world investment, new product launching campaign :
Global/ European-dividend fund drew investors’ a�en�on with a new look
and feel of investment campaign. Surpassed the sales target within a month.
+ hoyu CIELO EX cream, new product launching campaign helped client to
grew goal of market share within 1 year in the grey hair colorant segment.
+ Hey Song, Camellia green tea, reposi�oning product to stop declining trend
with strategy renewal (from lose weight to eat healthy)with the new brand
spokesman (蔡康永 Kevin Tsai).
+ Philips, corporate branding campaign development and collaborated with
DDB SH to develop the brand TVC with local insight for Taiwan area.

5. 2008.03-2010.05 Leo Burne�
李奧貝納公司
Role as account execu�ve / sr. account execu�ve
Client served including :
+ Carrefour 家樂福
+ Responsibili�es :
- Func�oned as a project leader. Providing daily account service,
market observa�on, project management and execu�on for ATL & BTL.
(all kinds of promo�on TVCs, print ad, DM and trade ambience.)
- Time management to survive from �ght working schedule for whole campaign.
- Independently responsible for two merchandise categories, thus has
opportuni�es to ini�ate proposals and directly contact with clients.
+ My Work

6. First of all, it is highly appreciated for the �me to read through the
resume.
For working in the communica�on area for years, I believe the most diffi-
cult part is not from the project itself but is how to communicate smoothly
with people around you. As a high EQ and well stress-lived person, I am sure
it will be perfect to join the team to co-work with people fluently, be the firm
support for the team and provide the key a�ribute even under the great
pressure.
The very last thing, I am looking forward to have an opportunity to have
further meet up and have deep understanding for each other.
Thank you very much!
Best regards,
Ethan Chien
Dear Ma ’man and sir,
So�lycraze@hotmail.com +886 931-867-186Ethan Chien