Bachelors in Communications but have mostly focused on then Marketing field.
My working experience :
Pernod Ricard Mexico- International Marketing,
SONY Latin America Miami – Marketing
Viacom – Communications & Press
Bachelors in Communications but have mostly focused on then Marketing field.
My working experience :
Pernod Ricard Mexico- International Marketing,
SONY Latin America Miami – Marketing
Viacom – Communications & Press
Bachelors in Communications but have mostly focused on then Marketing field.
My working experience :
Pernod Ricard Mexico- International Marketing,
SONY Latin America Miami – Marketing
Viacom – Communications & Press
Result-oriented individual with over 5 years of experience supporting the execution of campaigns for advertising and email media channels. Isis is passionate about generating lead campaign growth by tracking and optimizing campaigns created in third party ad servers and marketing automation platforms. Being exposed to the creative services setting has given Isis a solid knowledge on campaign strategies and their execution process, and this knowledge is the one that has driven her passion for client services and campaign management.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Result-oriented individual with over 5 years of experience supporting the execution of campaigns for advertising and email media channels. Isis is passionate about generating lead campaign growth by tracking and optimizing campaigns created in third party ad servers and marketing automation platforms. Being exposed to the creative services setting has given Isis a solid knowledge on campaign strategies and their execution process, and this knowledge is the one that has driven her passion for client services and campaign management.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Generative AI - Unleash Creative Opportunity - Peter Weltman
Resume lorena(2)
1. Lorena Tapie
5271 SW 8th
St., Apt. 415
Miami, FL 33174
Cell. (786) 395-1228
lorenatapie@gmail.com
Professional Objective: Leverage my intercultural and leadership skills in a customer-
focused company in marketing or public relations in order to
build and strengthen brand and corporate image.
Relevant Experience:
Viacom/MTV, Miami Florida,
Press Coordinator, (November 2015- present)
• Track press coverage
• Coordinate events for different brands
• Compile and distribute clippings reports for premiers
• Draft and /or translate press releases as assigned; distribute and format releases
• Manage press social media accounts
• Work closely with and provide support to regional communications team and public
relations agencies in Mexico, Brazil, Argentina and Colombia
• Maintain and develop press list and databases
• Assist with budgets for department; process invoices and track payments for vendors
• Create POs and input expense reports
SONY, Miami Florida
TV Marketing Coordinator, SOLA (February 2015– November 2015)
• Provide direction to (advertising/marketing) agencies in other countries regarding
designs of Promotional Material for upcoming campaigns such as commercials, key
visuals, carton boxes and sticker designs, product brochures.
• Ensure quality of visuals for advertising campaigns, including resolution, specs and
other requirements before approving to designing agencies.
• Provide input about taglines and best way to promote products to target markets in
Latin American countries.
• Communicate daily with agencies in Latin America countries in order to follow up on
projects
• Helped create and acted in an internal educational video produced with product
information for SONY sales teams in all the Latin America countries.
• Analyze and learn about competitor brand campaigns for trends and best practices.
• Assist with written and verbal translations (English/Spanish) for the Marketing team.
• Create Invoices and revise shipment material arrived at the correct destinations
• Develop survey/questionnaire for people in different study markets
• Revise the digital and online posts of our campaign
2. Lorena Tapie, p. 2
Pernod-Ricard, Mexico City
International Marketing Intern (February – August 2014)
• Researched and analyzed competitor tendencies, presenting them to International
Marketing Team and Vice President
• Contributed ideas for international marketing strategies
• Investigated global statistics from IWSR (International Wines and Spirits Research) in
order to develop qualitative and quantitative reports for international marketing team.
• Researched mezcal as a possible future product
• Analyzed global sales information and tendencies
• Assisted with department presentations in English and Spanish
• Maintained database
Ilumexico, Mexico City
Volunteer (May-June 2013)
• Traveled to marginalized communities in Mexico with non-profit organization to help
provide inexpensive forms of electricity (solar panels, etc)
• Assisted in installation of solar power equipment
• Conducted educational programs for communities on effective budget management
Grupo Cinbersol (Ragga), Mexico City
Public Relations Representative (August 2010 –May 2013)
• Promote club’s image among select market
• Promote events and distribute publicity
• Use social media to reach customers
• Responsible for obtaining reservations
Education:
Iberoamericana University, B.S. Communications, (focus on Corporate Communication
and Strategic Planning), Mexico City, 2010-2014
La Salle High School, Cuernavaca, Mexico 2007- 2010
Souderton High School, Souderton, PA 2006-2007
Key Strengths:
• Adaptability and flexibility
• Positive attitude and good team work skills
• Communication and rapport building skills
• Responsible/meet deadlines
• Quick learner
3. Lorena Tapie, p. 3
Community Service:
• 480 hours community service summer 2013, providing training and support in
marginalized communities for effective budget management and access to
inexpensive forms of electricity through Ilumexico.
• 50 hours social service hours at animal shelter (May 2009)
• Various visits to orphanages in Morelos, Mexico to provide food and entertain
children.
• Visits to impoverished towns in Mexico to weigh children and provide food and
nutritional education.
Languages:
Complete fluency in English and Spanish, intermediate ability in French, learning Japanese
Triple Citizenship:
USA, Mexico and France
References available upon request
