Bachelors in Communications but have mostly focused on then Marketing field.
My working experience :
Pernod Ricard Mexico- International Marketing,
SONY Latin America Miami – Marketing
Viacom – Communications & Press
NIST Special Publication 500-293: US Government Cloud Computing Technology R...David Sweigert
Uploaded as a courtesy by:
Dave Sweigert
NIST Special Publication 500-293: US Government Cloud Computing Technology Roadmap ◾ Vol. I, Rel. 1.0 (Draft) (High-Priority Requirements to Further USG Agency Cloud Computing Adoption) (Dec. 1, 2011) (full-text)
◾ Vol. II Rel. 1.0 (Draft) (Useful Information for Cloud Adopters) (Dec. 1, 2011) (full-text).
◾ Vol. III (First Working Draft) (Technical Considerations for USG Cloud Computer Deployment Decisions) (Nov. 3, 2011) (full-text).
Overview Edit
Volume I Edit
Volume I is aimed at interested parties who wish to gain a general understanding and overview of the background, purpose, context, work, results, and next steps of the U.S. Government Cloud Computing Technology Roadmap initiative. It frames the discussion and introduces the roadmap in terms of:
◾ Prioritized strategic and tactical requirements that must be met for USG agencies to further cloud adoption;
◾ Interoperability, portability, and security standards, guidelines, and technology that must be in place to satisfy these requirements; and
◾ Recommended list of Priority Action Plans (PAPs) as candidates for development and implementation, through voluntary self-tasking by the cloud computing stakeholder community, to support standards, guidelines, and technology development.
Result-oriented individual with over 5 years of experience supporting the execution of campaigns for advertising and email media channels. Isis is passionate about generating lead campaign growth by tracking and optimizing campaigns created in third party ad servers and marketing automation platforms. Being exposed to the creative services setting has given Isis a solid knowledge on campaign strategies and their execution process, and this knowledge is the one that has driven her passion for client services and campaign management.
NIST Special Publication 500-293: US Government Cloud Computing Technology R...David Sweigert
Uploaded as a courtesy by:
Dave Sweigert
NIST Special Publication 500-293: US Government Cloud Computing Technology Roadmap ◾ Vol. I, Rel. 1.0 (Draft) (High-Priority Requirements to Further USG Agency Cloud Computing Adoption) (Dec. 1, 2011) (full-text)
◾ Vol. II Rel. 1.0 (Draft) (Useful Information for Cloud Adopters) (Dec. 1, 2011) (full-text).
◾ Vol. III (First Working Draft) (Technical Considerations for USG Cloud Computer Deployment Decisions) (Nov. 3, 2011) (full-text).
Overview Edit
Volume I Edit
Volume I is aimed at interested parties who wish to gain a general understanding and overview of the background, purpose, context, work, results, and next steps of the U.S. Government Cloud Computing Technology Roadmap initiative. It frames the discussion and introduces the roadmap in terms of:
◾ Prioritized strategic and tactical requirements that must be met for USG agencies to further cloud adoption;
◾ Interoperability, portability, and security standards, guidelines, and technology that must be in place to satisfy these requirements; and
◾ Recommended list of Priority Action Plans (PAPs) as candidates for development and implementation, through voluntary self-tasking by the cloud computing stakeholder community, to support standards, guidelines, and technology development.
Result-oriented individual with over 5 years of experience supporting the execution of campaigns for advertising and email media channels. Isis is passionate about generating lead campaign growth by tracking and optimizing campaigns created in third party ad servers and marketing automation platforms. Being exposed to the creative services setting has given Isis a solid knowledge on campaign strategies and their execution process, and this knowledge is the one that has driven her passion for client services and campaign management.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
1. Lorena Tapie
5271 SW 8th
St., Apt. 415
Miami, FL 33174
Cell. (786) 395-1228
lorenatapie@gmail.com
Professional Objective: Leverage my intercultural and leadership skills in a customer-
focused company in marketing or public relations in order to
build and strengthen brand and corporate image.
Relevant Experience:
Viacom/MTV, Miami Florida,
Press Coordinator, (November 2015- present)
• Track press coverage
• Coordinate events for different brands
• Compile and distribute clippings reports for premiers
• Draft and /or translate press releases as assigned; distribute and format releases
• Manage press social media accounts
• Work closely with and provide support to regional communications team and public
relations agencies in Mexico, Brazil, Argentina and Colombia
• Maintain and develop press list and databases
• Assist with budgets for department; process invoices and track payments for vendors
• Create POs and input expense reports
SONY, Miami Florida
TV Marketing Coordinator, SOLA (February 2015– November 2015)
• Provide direction to (advertising/marketing) agencies in other countries regarding
designs of Promotional Material for upcoming campaigns such as commercials, key
visuals, carton boxes and sticker designs, product brochures.
• Ensure quality of visuals for advertising campaigns, including resolution, specs and
other requirements before approving to designing agencies.
• Provide input about taglines and best way to promote products to target markets in
Latin American countries.
• Communicate daily with agencies in Latin America countries in order to follow up on
projects
• Helped create and acted in an internal educational video produced with product
information for SONY sales teams in all the Latin America countries.
• Analyze and learn about competitor brand campaigns for trends and best practices.
• Assist with written and verbal translations (English/Spanish) for the Marketing team.
• Create Invoices and revise shipment material arrived at the correct destinations
• Develop survey/questionnaire for people in different study markets
• Revise the digital and online posts of our campaign
2. Lorena Tapie, p. 2
Pernod-Ricard, Mexico City
International Marketing Intern (February – August 2014)
• Researched and analyzed competitor tendencies, presenting them to International
Marketing Team and Vice President
• Contributed ideas for international marketing strategies
• Investigated global statistics from IWSR (International Wines and Spirits Research) in
order to develop qualitative and quantitative reports for international marketing team.
• Researched mezcal as a possible future product
• Analyzed global sales information and tendencies
• Assisted with department presentations in English and Spanish
• Maintained database
Ilumexico, Mexico City
Volunteer (May-June 2013)
• Traveled to marginalized communities in Mexico with non-profit organization to help
provide inexpensive forms of electricity (solar panels, etc)
• Assisted in installation of solar power equipment
• Conducted educational programs for communities on effective budget management
Grupo Cinbersol (Ragga), Mexico City
Public Relations Representative (August 2010 –May 2013)
• Promote club’s image among select market
• Promote events and distribute publicity
• Use social media to reach customers
• Responsible for obtaining reservations
Education:
Iberoamericana University, B.S. Communications, (focus on Corporate Communication
and Strategic Planning), Mexico City, 2010-2014
La Salle High School, Cuernavaca, Mexico 2007- 2010
Souderton High School, Souderton, PA 2006-2007
Key Strengths:
• Adaptability and flexibility
• Positive attitude and good team work skills
• Communication and rapport building skills
• Responsible/meet deadlines
• Quick learner
3. Lorena Tapie, p. 3
Community Service:
• 480 hours community service summer 2013, providing training and support in
marginalized communities for effective budget management and access to
inexpensive forms of electricity through Ilumexico.
• 50 hours social service hours at animal shelter (May 2009)
• Various visits to orphanages in Morelos, Mexico to provide food and entertain
children.
• Visits to impoverished towns in Mexico to weigh children and provide food and
nutritional education.
Languages:
Complete fluency in English and Spanish, intermediate ability in French, learning Japanese
Triple Citizenship:
USA, Mexico and France
References available upon request
