1. EXECUTIVE PROFILE
SKILL HIGHLIGHTS
CORE ACCOMPLISHMENTS
PROFESSIONAL EXPERIENCE
PETER A GERULA416 Woodruff Way, Harrisburg, PA 17112 | H: (7 17)602-6336 | pgerula@outlook.com
Accomplished Executive with demonstrated ability to deliver mission-critical results.
Leadership/communication skills
Project management
Business operations organization
Budgeting expertise
Self-motivated
Market research and analysis
Customer-oriented
Client account management
Operations Management:
Managed 50 Assisted Living/SNF.
Handled all functions related to operations and sales/marketing.
Positioned Company to merge with 2 other Companies.
04/2007 to Current Sales Agent Residential/Commercial
ReMax 1st Advantage － Mechanicsburg, PA
Clients include Developers, Builders, lnvestors, Entrepreneurs, Lenders and
Home Buyers and Sellers.
Determine needs of Client.
Develop/Analyze Market Studies, Demographics and Trends.
Relationships with Lenders, REITS, and lnvestors.
Detail oriented, Result driven.
Lease commercial space
09/1998 to 04/2007 VP Operations, VP of Sales & Marketing, Director of Development
Balanced Care Corporation － Mechanicsburg, PA
VP Operations
Orchestrated day to day operations of 50 Assisted Living Communities
and 8 Skilled Nursing Facilities in 8 states.
Strategize with Regional Directors of Operations on a regular basis
regarding day to day operating opportunities and complex issues.
lnitiated and implemented budget preparations and conformance.
Responsible for all senior managerial activities including resident
satisfaction and retention, census, physical plant issues, recruiting,
training, and human resource management.
lnstrumental in positioning Balance Care to merge with 3 other "Senior
Type" companies to form Senior Care.
VP of Sales and Marketing
Developed all aspects of the sales and marketing program for a multi-
million dollar Assisted Living organization including corporate branding,
product differentiation, pricing initiatives and competitive analysis.
lmplemented these strategies across 50 Assisted Living Communities in 8
states requiring quarterly business plans, extensive travel and hands-on
interaction with the operations team.
Designed marketing collaterals, media, advertising, and specialty
programs.
Worked with the Senior VP of operations to allocate adequate resources
for media placement and marketing collateral expenses.
Recruited/trained 5 regional sales managers.
Presented training programs addressing personal selling skills, territory and
time management, and healthcare sales techniques.
Facilitated joint sales calls with regional marketing staff to encourage
relationship building with hospitals, skilled nursing facilities, physicians,
rehab centers and other referral sources.
Designated as the resource for all construction, physical plant issues and
support services.

2. EDUCATION
SKILLS
ADDITIONAL INFORMATION
Director of Development
Balanced Care － Mechanicsburg, PA
Conduct initial market feasibility opportunities.
Find appropriate building sites in 10 states for Assisted Living expansion
activities.
Formulate initial proforma assumptions.
Assist in managing building projects from municipal approval to
construction completion.
07/1985 to 08/1998 Regional Vice President, Property Manager
Great Atlantic Real Estate － Hampton, VA.
Regional Vice President
Managed a portfolio of 12,000 apartment units and commercial properties
totaling $200 million in real estate value.
Worked directly with President and Executive Vice President on a daily
basis.
Achieved occupancy rates of 95% which increased revenue $13 million.
ldentified properties, performed due diligence, complete financing, budget
capital programs and take-over of properties.
Responsible for all forms of real estate such as: strip centers, single family
homes, and dry storage boat marinas.
Property Manager
Responsible for 3500 apartment units including all aspects of operations as
well as sales and marketing.
Managed re-construction of $1.5 million in refurbished properties.
BS: Exercise Scrence
lndiana University of Pennsylvania
Exercise Scrence
Advertising, Branding, Budget: Administration, Allocation, Forecasts,
Development, Business Plans, Competitive Analysis, Detail Oriented, Due
Diligence, Financing, Human Resource Management, Managerial, Recruiting,
Relationship Building, Sales, Time Management, Training Programs, Leader,
Leadership, Market Analysis, Market Growth, Marketing, Matrix Management,
Motivation, Multimillion-dollar P&L Management, Multi-unit Operation
Management, Negotiation Skills, New Business Development, Operations
Start-Up.
Pennsylvania Real Estate License
Private Pilots License
3rd Degree Knight of Columbus