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Vic Pascucci
736 E. Fairbairn Dr.
Deltona, Florida 32725
(386) 860-1803 – vpascucci@yahoo.com
SUMMARY
Financial Services/Marketing executive with over 25 years’ experience with AAA, Space Coast Credit
Union and N.Y. Banks. Knowledge and experienced in Credit Card, Affinity Credit Card, Purchasing
Card/Commercial Card, Deposits, Auto Loans, and Merchant Services. Recognized leader for strong
sales, marketing and relationship building expertise. Skilled in developing marketing plans, product
development, product training, cross selling products, planning and managing budgets. Demonstrated
success in providing professional, accurate and quality service to a national client base.
Areas of Expertise
 Marketing – credit card acquisition, retention, loyalty marketing
 Credit Card Rewards development
 Affinity Credit Card
 PCI and Merchant Services experience
 Relationship Building, Customer Service and Problem resolution
 Financial Analysis and Strategic Planning
 Purchasing Card/Corporate Card/Commercial Card
 Contract Negotiations
PROFESSIONAL EXPERIENCE
Space Coast Credit Union, Melbourne, Florida 9/2013 – 10/2015
Manager, Card Services
 Develop marketing plans and programs to increase both Debit and Credit Card acquisition,
retention and usage growth.
 Increased outstandings YTD 9/2014 to YTD 9/2105 by 29%
 Increased purchase volume YTD 9/2014 to YTD 9/2015 by 14%
 Increased new accounts YTD 9/2014 to YTD 9/2015 by 34%
 Develop, maintain and monitor rewards program
 Monitor fraud losses and partner with Fiserv Risk Office to implement and maintain the most
effective fraud rules.
 Develop and Manage Project Plans
 Provide management reporting on all card statistical data
 Develop and maintain card performance matrix
 Develop and maintain department budget
 Manage a staff of 9
Fiserv Lake Mary, Florida 2/2012 – 10/2012
Client Services Rep.
 Assist and provide expertise to banking clients in all aspects of their credit card program using
banking software tools such as VisionPlus and more.
American Automobile Association (AAA Headquarters) Heathrow, Florida 1990 - 2010
Relationship Manager – AAA Financial Services Department 1996 - 2010

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 Managed AAA Clubs through implementation, marketing, customer service and
Operational support in achieving a successful financial services program.
 Assisted in credit card negotiations
 Assisted in the development of credit card rewards, benefits and features.
 Analyzed consumer credit card life cycle and yearly seasonality performance.
 Responsible for Club Communications via club visits throughout the U.S., e-mail, phone,
conferences, workshops and/or clinics. Communicated with all levels of management from CEO to
branch employees. Attended and presented at club marketing meetings and/or product meetings.
 Supported and assisted in all marketing campaigns for acquisition and loyalty marketing. Developed
training materials & trained front line employees in financial services products (credit cards,
deposits, loans) via webinars or in person.
 Negotiated contract, launched and managed Purchasing Card (Commercial Card) product which
generated in excess of over $10 million annually.
 Negotiated merchant services contracts that reduced costs resulting in $3 million savings annually
 Developed product profitability models to assist clubs in allocating marketing dollars
 Strong relationship building skills which consistently resulted in high customer service scores
 Served successfully as department spokesperson
 Supervised five account executives
Manager, Market Segmentation – AAA Marketing Department 1992 – 1996
 Provided strategic, technical and marketing support to Clubs and AAA Preferred Partners such as
Hertz, Universal Studios, and other travel partners
 Provided response analysis for direct mail and telemarketing campaigns
 Developed product behavioral/profitability analysis by market segment
 Developed first AAA Member Lifetime Value Analysis to determine member profitability
 Recognized as the AAA segmentation expert
 Supervised one analyst
Marketing Manager – AAA Financial Services Department 1990 - 1992
 Developed and assisted AAA Clubs with credit card marketing strategies, tactics and plans
 Team leader in the RFP (Request For Proposal) process for negotiations and sale of AAA credit card
portfolios which resulted in more lucrative deals for AAA
 Responsible for Club Communications via club visits throughout the U.S., e-mail, phone and
conferences/workshops/clinics. Communicated with all levels of management from CEO to branch
employees. Attending and presented at club marketing meetings and/or product meetings.
 Supervised five Account Executives
Manufacturers Hanover Trust - N.Y. (currently JP Morgan/Chase) 1987 – 1990
Marketing/Financial Officer - Marketing Department
 Developed and marketed affinity credit card programs
 Developed financial models, including profitability analysis for affinity groups, portfolio
acquisitions and loyalty marketing programs
 Implemented N.Y. Mets MasterCard program
Education
B.A. & MBA course work - Business Administration
N.Y. Institute of Technology

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