The document summarizes the results of a survey given to a target audience about a horror film trailer and synopsis. Some of the key findings were that the title matched the synopsis, the synopsis provided some confusing details about characters, the idea of the antagonist having blonde hair instead of black hair was liked, having a mostly female cast was preferred, and using close-up shots of the antagonist could either increase or decrease jump scares depending on the amount. Location options of a tunnel, bathroom, and forest were equally liked while a roadside was irrelevant.