This document reports the results of a survey about elements of horror movie trailers. It found that audiences prefer: - Short trailers between 60-90 seconds - Fast-paced trailers focused on the protagonist rather than antagonist - Low-key lighting to create an eerie effect - Voiceovers over dialogue - Trailers that do not reveal the resolution or show victim deaths - Linear storytelling to build suspense The conclusion is that the trailer will have these preferred elements, with an emphasis on editing, lighting, and sound effects to create a scary tone.

1. 0
0.5
1
1.5
2
2.5
3
3.5
Long Short
Question1
Question1
Long trailers- 3/5
Short trailers- 2/5
From this my group and I will appeal more to our target audience if we make a
shorter trailer ; preferably 60-90 seconds.

2. 0
0.5
1
1.5
2
2.5
3
3.5
Slow Fast
Question 2
Question 2
Slow trailers- 2/5
Fast trailers- 3/5
We will create a fast paced trailer as it clearly is shown in the statistics above
that the audience are more entertained by this.

3. 0
0.5
1
1.5
2
2.5
3
3.5
AntagonistProtagonist
Question 3
Question 3
Antagonist- 2/5
Protagonist- 3/5
The trailer will feature more around the protagonist rather than the
antagonist; this will include a wider range of shots featuring the charcter.

4. 0
0.5
1
1.5
2
2.5
3
3.5
Low key High key
Question 4
Question 4
Low key- 3/5
High key- 2/5
This is a suitable result as we are shooting a horror trailer so low key
lighting will give an eerie effect.

5. 0
1
2
3
4
5
Dialogue Voice over
Question 5
Question 5
Long trailers- 1/5
Short trailers- 4/5
We will mainly feature voiceovers in our trailer as they can create a great effect for the
horror genre, but we will still include some dialogue.

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5
Yes No
Question 6
Question 6
Resolution - 1/5
No resolution - 4/5
We expected this result as most trailers we have researched that are viewed
by our target audience do not show any of the resolution through the trailer.

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5
Non-
linear
Linear
Question 7
Question 7
Non- linear- 1/5
Linear- 4/5
Therefore, the trailer will be presented in an linear order as I believe our target
audience would like there to be a build up of suspense.

8. 0
1
2
3
4
5
Yes No
Question 8
Question 8
Shots of victim’s deaths- 1/5
No deaths shown- 4/5
No victim's deaths will be shown as a result of the feedback to the question;
the trailer becomes more of a ‘teaser’ for the audience, so they are excited to
watch it.

9. 0
0.5
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1.5
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2.5
3
3.5
Narrative Sound Lighting Editing
Series 1
Series 1
Narrative- 0/5, Sound- 1/5, Lighting- 1/5, Editing- 3/5
Although narrative was not voted for one of the most scariest elements
in a horror trailer we will still include it but will focus mainly on our
editing skills and create equally effective lighting and sound.