MASHPOTATO is a mobile app that aims to disrupt traditional restaurant review and discovery sites by providing recommendations from restaurant professionals ("Pros") rather than regular users. The app will allow Pros to simplify their social media marketing efforts while providing regular users ("Joes") insider recommendations on where to go and what to buy based on the opinions of Pros. MASHPOTATO's competitive advantages include being the first app to offer a subscription-based deal management system and peer-reviewed professional community. It generates revenue from subscriptions, online purchases, reservations, and affiliate marketing.

1. MASHPOTATO
your local food scene from the inside out

2. Let’s Disrupt Restaurant
Discovery/Review Sites & those
“Coupon Vampires”

3. THE PROBLEM IS WHY?
“…I don’t just want to know what’s nearby;
I want to know why I should go there!”
“…You can find just about any kitchen
gadget on line for a good price; I want to
know why I should buy one thing versus
another”

4. WHAT IF YOU COULD:
See what’s nearby and the restaurant pros who go there
Discover and purchase the gadgets and gear the pros use
Hear about new joints in your city before they’re mainstream
Get invites to special events and deals or offers
Stop wasting money on bad food/service

5. MASHPOTATO
MASHPOTATO is an app for discovering restaurants and cool
stuff for regular Joes who are unsatisfied by review apps like
Yelp & UrbanSpoon.
On MASHPOTATO, People, Places and Things are rated by
restaurant Pros.
So, unlike other review & discovery apps, MASHPOTATO is a
recommendation engine Joes can use for dining-out, events,
and online purchases.
Unlike anything else, MASHPOTATO simplifies social media
marketing for Pros so they can get more exposure and focus
on doing more business.

6. Stephen Duke, MBA
Co-founder George Mobile
Finance, digital marketing for real estate/franchising
Movie/Caterer, Restaurateur/Chef
Stan Chong
Film Industry Veteran
Hospitality entrepreneur
Design, curator
Pauline Lai
Web Developer, UX
Graphic Design
Cash Garman
Web/Software Developer, Programmer
Senior Dev @ Linden Labs/Second Life,
United Front Games
POTATOHEADS

7. TWO VALUE PROPOSITIONS
1 for Pros 1 for Joes
Simplifies your social media Discover what’s “Now”
Increase # of followers Increase local knowledge
Raises status/reputation Get qualified opinions
Improve career prospects Get invites and deals
Do more business with Improve online shopping
event and deal generator experience
Earn commish & invitations

13. COMPETITIVE ADVANTAGES
First Subscription-based Deal Management System for
loyalty rewards and offers
First to establish a peer-reviewed method of curating the
contributor community so it reflects the “insider” culture.
The most authoritative, incented and engaging source of food
culture related content
The only site to offer referral commission opportunities to
Pros & Joes for sharing content
First to promise increased reach for Pros that want to build a
following on social media

14. WHY ECOMMERCE?
Forrester: Mobile Commerce to Quadruple to $31
Billion in Next 5 Years

15. featured events
REVENUE
online purchases
MODEL
subscriptions for
enhanced
features/tools
reservations
affiliate
marketing

16. MASHPOTATO Business Model Canvas
Key Partners Key Activities Value Proposition Customer Relationships Customer Segments
Deal Management System for Platform building: “Restaurants and Gear Rated Online Web-App Restaurant Pros:
“Offers” (DMS) simple log-in process by Restaurant Pros for Mobile Website Chefs, Restaurateurs,
ready-to-curate content Regular Joes” Email Bartenders, Servers,
Foursquare (Database) (Gear) Social Media Sommeliers, Baristas, food
Amazon (E-Store) implement Restaurant Restaurant Pros: Bloggers
Answers.com (Distribution) database Social/game
mechanics “Finally, an easy way to build Regular Joes:
integrate social sharing a following and/or do more People unsatisfied by review
integrate (DMS) for “offers” business with less apps like Yelp & UrbanSpoon
complexity” Urbanite “foodies”
Branding: followers of
front end UI development Chefs/Restaurants
Regular Joes:
Cost Structure Channels Revenue Stream
Customer Development:
AWS
presentations to Beta market “Finally, a recommendation
Hosting Answers.com Joes & Pros: Free to use
organizations engine for WHY you should
Deal Management software Hospitality Conference
Landing pages/Funnel patronize a Restaurant or
license (Rev Share) Seminars Subscription for Restaurants:
Social Media buy certain kitchen Gear on
Canadian/US Fed Chefs de $10 +++/month
SEO line”
Cuisine; Chef’s Table Society DMS for “Offers”
etc. Enhanced Profile
Key Resources Market Validation: Outcomes for Both:
CFRA/USRA & their online Media Kit
Domain Vancouver Beta (closed) status
resources Customer Data
Branding Los Angeles Beta (closed) recognition
Food/Dining Blogs
Web front/back end Key City Beta (open) economic value
Social media followers of Pros Open Table Reservation
Game engine and Food Bloggers Commission $1.50/seat
CMS Affiliate Sites
Social media marketing E-Store Commissions 15%
SEO, SEM