Successful Strategies for
cutting recruitment costs
  within the FE sector
       Jim Shaw & Alica Morgan
              Monster




     AOC Human Resource Conference , May 2011
1       Current Challenges we will review..


• Recruitment cost -advertisement & management

• How to do more with Less or “different with less” Katie Langham - Acer

• Reaching efficiencies in-house

• Adopting a shared services model within HR/Recruitment

• Working collaboratively - “collaborate to save” OR “compete to spend”
2      Case studies we will cover


• How to migrate advertising away from traditional methods, and work more
  effectively to reduce overall recruitment spend?

   (Monster / Acer case study)

• How to improve back end processes, through the use of technology by
  implementing eRecruitment solutions to automate manual tasks.

   (CCN case study)
3         Migrating Advertising away from Traditional methods

ACER/Monster case study

Background/ Overview

• Preferential rates on Media
• Capacity to migrate towards on-line media
• Ability to widen the reach of talent attraction for colleges

Preferential package

Unlimited Job Posting over 12 months
CV search licence for 12 months

Total cost - £3500 per College which is a 70% discount on rate card cost

Who is currently using this?

Great Yarmouth College, SEEVIC college, City College Norwich, Amersham & Wycombe, Peterborough Regional
College, West Hertfordshire College, Barnfield College, New College Stamford, and West Suffolk College
4          ACER continued ...

Results so far....

By March 31st 2009, 11 colleges had agreed to sign up to the annual media package, and to date we
have 11 Colleges on board as part of this framework.


Key Stats from Last year...

• 1,883 adverts were placed
• Attracting over 153,181 views
• Generating 10,857 clicks to apply


In total 1098 CVs were downloaded by the member colleges over twelve months, an average of 99 per
college.

The Average cost per advert was £31, compared to the average cost of £800-£1000 per recruitment
advert in traditional regional press
5      ACER continued ...

Overall Savings?

• 11 colleges saved approx £20,000 each
• Over the last 2 years overall savings £440,000


Examples of Success within the Framework:

Peterborough regional College joined the framework in January 2011 and were able to fill
both an Academic and Support role within the 1st 2 months of utilising the package.

Oakland's College advertised a campaign to increase their hourly paid Lecturing bank.
From this campaign 198 people applied directly to register their interest.

They have also been able to fill 2 vocational lecturing positions over the last few months,
by utilising CV search and Job Posting inventory.
6    eRecruitment solution with Monster
           City College Norwich Case Study

Strategic objectives for this project:

    Introduce a simple application process which is structured and specific to the college’s needs.
    Establish an internal careers site
    Cost / time savings.
    Automate the job approval process to save time
    Proving a ROI
    Improving customer experience
    Changing mindsets to process applicants as they arise rather than in batches.
    Creation of Talent Pools to fast track recruitment – reduce need to recruitment agencies
7   Migrate colleges to on-line e-recruitment applicant tracking
8           Key Benefits City College Norwich found with Monster TMS
Online Application forms
Allows candidates to apply online - data is captured in the applicant tracking system and managers can track the status of applications at
the click of a button

Improved candidate experience / Maintain College Brand
Candidates can find jobs easily and the application process is smooth and seamless . Career page in line with the College Brand

Cross Posting / Job advert distribution:
Ability to upload jobs to your career site once and then send to any other external sites without having to re-type the job

HRIS Integration:
Integrate hired candidates data into our existing HR and Payroll system (CHRIS 21), which will avoid rekeying for the HR team.

Talent Pool:
Use previous bank of applications to recommend new vacancies to prior to advertising the vacancy again.

Register for future vacancies:
Enable your candidates to register for future vacancies through your career site – talent pool

Letters:
Bulk interview invites and reject correspondence (send bulk letters/emails), and manage ‘offer management’ and ‘on-boarding’
electronically

Reporting:
The ability to review the source where the hired applicants found the advert, which guides future advertising spend
6 Quote for City College Norwich ...


‘Monsters TMS ticked all the boxes for the College and offered a
flexible e-Recruitment approach that is the next logical step in the
development of the service we provide to Managers and Applicants.
The partnership with Monster gives the College the opportunity to
create real efficiency savings within the HR team’

Sarah Sneap
Human Resources Business Partner
City College Norwich
7     What is your current process?

1. Does your HR team use Excel / Outlook to manage applications? (time)
2. Can candidates start and application form and complete at a later date? (talent pool)
3. Do your candidates need to research for your job adverts more than once in order to
   apply for a role? (missing out on talent)
4. Do you still have a paper based approval process between managers and HR? (time /
   efficiencies)
5. How do you indentify key talent available through your existing talent pool? (cost /
   improving efficiencies)
6. Does your HR team need to upload job postings more than once to external sites,
   internal sites? (time/cost)
7. What is the overall experience that candidates have when applying to your college?
   (brand)
8. Does your HR team need to re-key data to your HR system once you make a hire?
   (time/cost)
8 Checklist for Colleges when researching e-Recruitment
        solutions
1.    Implementation time - no longer than 8-12 weeks
2.    No hidden Training – should be included in the overall cost
3.     Is it a Web-based solution?
4.    Job distribution?
5.    Accessible remotely
6.    The solution should be mapped to any current process/workflow
7.     Application forms are printable – some systems do not allow this such as HR select
8.    Candidates can register for future vacancies – Talent pool
9.    Ability to integrate to your existing HR/Payroll system
10.   Option to collaborate with other colleges and share the cost “Hub effect”
11.   Has the option to customise reports within the core package

• A typical college with 800 FTE should be paying no more than £10,000 per year for core solution like this.

• On a collaborative purchase model a system could cost as little as £5,000 per college
9             Source – Matching – Managing
                   JOBSEEKER & TALENT MANAGEMENT SOLUTION
                                                                                                          Plan for
                                                                                                       Future Needs



                                                                                                                                                       Develop
                                                                                                                                                       your own
                                             Map Current                                                                                              Employees
                                               Talents
                                                                                                 Performance Metrics



                                                                                                                                                                                           Educational
       Job Fit                                                                                                                                                                               Course
    Assessments                                 Career                                                                                                                                      Providers
                                              Information                                              Employee                                  Employee Self
                                                 Center                                                 Referral                                 Service Portal


                                                            Personalized                   Vendor                  Employee Job        Performance
                               Candidate                                                                                                                       Career                            Skills
                                                            Help Menus                   Management                   Board            Management
                             Communication                                                                                                                   Development                      Assessment




                      Job                     Job Seeker Portal                                                                                                                              Out Placement
                                                                            Seamless         Applicant Tracking                                                                   Off
                                                                                                                                                                                                Monster
                  Distribution                    Solutions                                                               OnBoarding    Post Hire Solutions                     Boarding
                                                                           Integration           Solutions                                                                                    Evolutions




                                  Media                       Social                     OnBoarding                    Offer                                       Succession                Personality
                                 Solutions                  Networking                                                                  Learning
                                                                                         Management                 Management                                      Planning                 Assessment
                                                                                                                                       Management


                                                  Career                                              Recruitment
                                                   Fair                                                 Metrics                                     Compensation
     Other                                                                                                                                                                                    Other
    Vendors                                                                                                                                                                                  Vendors




                                                                                                         Professional
                                                                                                           Services
                                              Retain
                                                                                                                                                          Analyse




                                                                                                         Feedback



                                                                                                      HRIS / HRMS / Payroll
                                                                                                           Interfacing
10      LSIS – Preferential Offer to the Sector

“Monster is one of the world’s leading on line recruitment and talent
management companies and through this discount service colleges and
other providers will have access to its main candidate
databases, recruitment and cost saving systems “

“As a result, any sector provider taking advantage of this exclusive offer will
not only be able to reduce the costs associated with more traditional
recruitment and talent management activities, but will also be able to
enhance their efficiency and effectiveness across these critical areas. “


It also offers the opportunity for providers in local areas to implement a
collaborative HR ‘hub’ across several colleges in order to reduce costs
even further.
Paul Calkin, LSIS Programme Development Manager explained.
Thank you

  Q&A

Aoc revised

  • 1.
    Successful Strategies for cuttingrecruitment costs within the FE sector Jim Shaw & Alica Morgan Monster AOC Human Resource Conference , May 2011
  • 2.
    1 Current Challenges we will review.. • Recruitment cost -advertisement & management • How to do more with Less or “different with less” Katie Langham - Acer • Reaching efficiencies in-house • Adopting a shared services model within HR/Recruitment • Working collaboratively - “collaborate to save” OR “compete to spend”
  • 3.
    2 Case studies we will cover • How to migrate advertising away from traditional methods, and work more effectively to reduce overall recruitment spend? (Monster / Acer case study) • How to improve back end processes, through the use of technology by implementing eRecruitment solutions to automate manual tasks. (CCN case study)
  • 4.
    3 Migrating Advertising away from Traditional methods ACER/Monster case study Background/ Overview • Preferential rates on Media • Capacity to migrate towards on-line media • Ability to widen the reach of talent attraction for colleges Preferential package Unlimited Job Posting over 12 months CV search licence for 12 months Total cost - £3500 per College which is a 70% discount on rate card cost Who is currently using this? Great Yarmouth College, SEEVIC college, City College Norwich, Amersham & Wycombe, Peterborough Regional College, West Hertfordshire College, Barnfield College, New College Stamford, and West Suffolk College
  • 5.
    4 ACER continued ... Results so far.... By March 31st 2009, 11 colleges had agreed to sign up to the annual media package, and to date we have 11 Colleges on board as part of this framework. Key Stats from Last year... • 1,883 adverts were placed • Attracting over 153,181 views • Generating 10,857 clicks to apply In total 1098 CVs were downloaded by the member colleges over twelve months, an average of 99 per college. The Average cost per advert was £31, compared to the average cost of £800-£1000 per recruitment advert in traditional regional press
  • 6.
    5 ACER continued ... Overall Savings? • 11 colleges saved approx £20,000 each • Over the last 2 years overall savings £440,000 Examples of Success within the Framework: Peterborough regional College joined the framework in January 2011 and were able to fill both an Academic and Support role within the 1st 2 months of utilising the package. Oakland's College advertised a campaign to increase their hourly paid Lecturing bank. From this campaign 198 people applied directly to register their interest. They have also been able to fill 2 vocational lecturing positions over the last few months, by utilising CV search and Job Posting inventory.
  • 7.
    6 eRecruitment solution with Monster City College Norwich Case Study Strategic objectives for this project: Introduce a simple application process which is structured and specific to the college’s needs. Establish an internal careers site Cost / time savings. Automate the job approval process to save time Proving a ROI Improving customer experience Changing mindsets to process applicants as they arise rather than in batches. Creation of Talent Pools to fast track recruitment – reduce need to recruitment agencies
  • 8.
    7 Migrate colleges to on-line e-recruitment applicant tracking
  • 9.
    8 Key Benefits City College Norwich found with Monster TMS Online Application forms Allows candidates to apply online - data is captured in the applicant tracking system and managers can track the status of applications at the click of a button Improved candidate experience / Maintain College Brand Candidates can find jobs easily and the application process is smooth and seamless . Career page in line with the College Brand Cross Posting / Job advert distribution: Ability to upload jobs to your career site once and then send to any other external sites without having to re-type the job HRIS Integration: Integrate hired candidates data into our existing HR and Payroll system (CHRIS 21), which will avoid rekeying for the HR team. Talent Pool: Use previous bank of applications to recommend new vacancies to prior to advertising the vacancy again. Register for future vacancies: Enable your candidates to register for future vacancies through your career site – talent pool Letters: Bulk interview invites and reject correspondence (send bulk letters/emails), and manage ‘offer management’ and ‘on-boarding’ electronically Reporting: The ability to review the source where the hired applicants found the advert, which guides future advertising spend
  • 10.
    6 Quote forCity College Norwich ... ‘Monsters TMS ticked all the boxes for the College and offered a flexible e-Recruitment approach that is the next logical step in the development of the service we provide to Managers and Applicants. The partnership with Monster gives the College the opportunity to create real efficiency savings within the HR team’ Sarah Sneap Human Resources Business Partner City College Norwich
  • 11.
    7 What is your current process? 1. Does your HR team use Excel / Outlook to manage applications? (time) 2. Can candidates start and application form and complete at a later date? (talent pool) 3. Do your candidates need to research for your job adverts more than once in order to apply for a role? (missing out on talent) 4. Do you still have a paper based approval process between managers and HR? (time / efficiencies) 5. How do you indentify key talent available through your existing talent pool? (cost / improving efficiencies) 6. Does your HR team need to upload job postings more than once to external sites, internal sites? (time/cost) 7. What is the overall experience that candidates have when applying to your college? (brand) 8. Does your HR team need to re-key data to your HR system once you make a hire? (time/cost)
  • 12.
    8 Checklist forColleges when researching e-Recruitment solutions 1. Implementation time - no longer than 8-12 weeks 2. No hidden Training – should be included in the overall cost 3. Is it a Web-based solution? 4. Job distribution? 5. Accessible remotely 6. The solution should be mapped to any current process/workflow 7. Application forms are printable – some systems do not allow this such as HR select 8. Candidates can register for future vacancies – Talent pool 9. Ability to integrate to your existing HR/Payroll system 10. Option to collaborate with other colleges and share the cost “Hub effect” 11. Has the option to customise reports within the core package • A typical college with 800 FTE should be paying no more than £10,000 per year for core solution like this. • On a collaborative purchase model a system could cost as little as £5,000 per college
  • 13.
    9 Source – Matching – Managing JOBSEEKER & TALENT MANAGEMENT SOLUTION Plan for Future Needs Develop your own Map Current Employees Talents Performance Metrics Educational Job Fit Course Assessments Career Providers Information Employee Employee Self Center Referral Service Portal Personalized Vendor Employee Job Performance Candidate Career Skills Help Menus Management Board Management Communication Development Assessment Job Job Seeker Portal Out Placement Seamless Applicant Tracking Off Monster Distribution Solutions OnBoarding Post Hire Solutions Boarding Integration Solutions Evolutions Media Social OnBoarding Offer Succession Personality Solutions Networking Learning Management Management Planning Assessment Management Career Recruitment Fair Metrics Compensation Other Other Vendors Vendors Professional Services Retain Analyse Feedback HRIS / HRMS / Payroll Interfacing
  • 14.
    10 LSIS – Preferential Offer to the Sector “Monster is one of the world’s leading on line recruitment and talent management companies and through this discount service colleges and other providers will have access to its main candidate databases, recruitment and cost saving systems “ “As a result, any sector provider taking advantage of this exclusive offer will not only be able to reduce the costs associated with more traditional recruitment and talent management activities, but will also be able to enhance their efficiency and effectiveness across these critical areas. “ It also offers the opportunity for providers in local areas to implement a collaborative HR ‘hub’ across several colleges in order to reduce costs even further. Paul Calkin, LSIS Programme Development Manager explained.
  • 15.