This document discusses the management and planning of resorts, specifically water-based resorts. It defines a resort and outlines their key elements and classifications. Resorts are classified by location, activities offered, and ownership/lodging properties. The planning process for resorts involves assessing markets, selecting sites, and evaluating economic, environmental and social impacts. Water-based resorts require consideration of beach aspects like water quality, slope, and surrounding areas. The beach resort product lifecycle outlines the stages from exploration to potential rejuvenation.

1. MANAGEMENT

2. RESORT
• Any place or places with pleasant environment
and atmosphere conducive to comfort, healthful
relaxation and rest, offering food, sleeping
accomodation and recreational facilities to the
public for a fee (definition per DOT Rules on
Accreditation)
Elements of a resort
1. Recreational facilities that draw guests to the
facility
2. Housing and Food & Beverage services that cater
to people away from home
3. Activities to occupy guests during their stay

3. CLASSIFICATION OF RESORTS
According to Location
1. Inland Beach – Plantation Bay
2. Island – Club Noah Isabelle
3. Lakeside – Lake Caliraya
4. Farm – Villa Escudero
5. Orchard – Gap Farming Resort, Davao
6. Mountain – Mt. Data Lodge, Benguet
7. Springs – Ardent Hot Springs, Camiguin

4. CLASSIFICATION OF RESORTS
According to Activity Offered
1. Diving Resort
2. Fishing Resort
3. Health/Spa
4. Golf Resort
5. Ski Resort
6. Gaming Resort
7. Theme Park

5. CLASSIFICATION OF RESORTS
According to Ownership/Lodging Properties
1. Resort Hotel
• Person “leases” the room/cottage for transient stay
1. Second-Home Development
• Person develops/buys another home in outdoor areas
1. Timeshare Ownership
• Person pays for the right to accommodations at a
vacation development for a specified period each year,
for a specified number of years or for perpetuity. It is
essentially buying accomodation in advance & paying
annual contributions for maintenance

6. Resort Planning
The modern concept of a resort is that planned as an
integrated development with consideration given to
its compatibility with the natural environment and
possible benefits to local communities.
Economic feasibility analysis: Analysis of the
economic costs and benefits of a project to the entire
area, region or country. A project may generate
overall positive economic benefits by attracting
tourists to the area, but not make a profit in itself.
Financial feasibility analysis: The financial rate of
return and profitability of a project based only on its
own costs and revenues.

7. Resort Planning Process
1.First, market and product assessment (referring
especially to tourist attractions) is conducted, the
resort development objectives, type and size
determined in preliminary form, the site selected,
and conceptual planning and prefeasibility
analysis carried out. This analysis feeds into more
specific determination of facility and land use
requirements and infrastructure needs, the regional
relationships including access to the site and
regional integration, and the environmental and
carrying capacity analysis and considerations of
community relationships.
2.Then the resort and regional/community
relationships plan is prepared, with phasing of
development and evaluated environmentally and
economically as a basis for deciding on the final plan.

8. 3. A specific environmental and social impact
analysis must be conducted of the plan to
ensure that the resort will not result in undue
environmentally and economically as a basis
for deciding on the final plan.
4.Then a final-economic and financial feasibility
analysis is carried out to make certain that the
resort will be economically viable and produce
an acceptable financial rate of return. The
results of this analysis may also require
modifications to the plan.
5. Finally, the implementation programme is
prepared and construction of the first phase
begins.

9. SIMILARITIES OF HOTEL &
RESORT MANAGEMENT
• Both sell meals and rooms
• Both are labor-intensive
• Both have buildings and grounds which require
maintenance and upkeep
• Courtesy and Guest service are of prime
importance to both
• Innkeeping laws apply to both

10. DIFF. IN MGT. OF HOTELS &
RESORTS
1. Visitor Market
• Hotels cater primarily to both business travellers and
leisure travellers
• Resorts cater primarily to the vacation and leisure
travellers.
1. Facilities
• Resort rooms are larger
• More closet space is needed for resorts
• Larger amount of land is required for resorts for
recreational facilities

11. DIFF. IN MGT. OF HOTELS &
RESORTS
3. Location
• Hotels are located in urban areas
• Resorts are located in rural areas
• Remoteness of the resort has an appeal to the
traveller who seeks an environment different
from the urban & sub-urban environment of
work and home
• Thus, resorts must be self-contained, that is, it
should have generous storage for food,
domestic goods, support services

12. DIFF. IN MGT. OF HOTELS &
RESORTS
4. Recreation
• Unlike hotels, resorts need to invest heavily on
land and equipment for recreation
4. Seasonality
• Hotels operate year-round
• Most resorts are seasonal due to location
6. Personnel Attitude
• In a hotel, service is more “business-like.” Guests
look at hotel as temporary shelter
• In a resort, the guest expects to be pampered
and service should convey “Home & Family
Hospitality”

13. RESORT PLANNING
PRINCIPLES
Fundamental Concepts
• Resort Environment
• Give the resort a distinctive image and character
that provides a contrast to the tourist’s home
environment
• Environmental Orientation
• Allow tourist appreciation of nature at
environmentally sustainable manner
• Community Orientation
• Allow tourist interaction with local residents and
encourage learning of local culture

14. RESORT PLANNING
PRINCIPLES
Multi-discplinary team approach
• Resort marketing analysts
• Land use and site planners
• Economic & Financial feasibility anslysts
• Transportation & other infrastructure engineers
• Hotel architects & resort landscapers
• Environmental specialists
• Sociologists
• Specialists on the activity offered (such as dive
instructors for a dive resort)

15. WATER-BASED
RESORTS

16. ELEMENTS IN SELECTING BEACH
SITES
1. Access to permanent or transient seasonal
population
2. Access to major roads
3. Climate
4. Water quality
• Monitor bacterial count resulting from
swimmers, sewage overflows, and runoffs from
city streets to the waters

17. ASPECTS OF BEACH
DEVELOPMENT
1. Sea
a) air temperature, b) water temperature,
c) intensity of the wind & sun, d) currents, tides and
waves, e) clarity of water, f) pollution,
g) ecology/marine life, h) attractions
1. Seashore
• Consists of the surface under the water
extending up to a depth of six feet
• A gentle, uniform slope until 6 ft. depth is ideal
• Coarse sand at the bottom is ideal

18. ASPECTS OF BEACH
DEVELOPMENT
3. Beach
• Consider quality of sand, slope and distance
from the shore
4. Back Beach
• Offers views to both the sea and inland
5. Coastal stretch
• Where service facilities, access roads, parking
facilities & bathhouses are located
6. Surrounding Country
• Provides the setting for the attraction

19. BEACH RESORT PRODUCT LIFE CYLCLE
Exploration – few adventurous tourists visit; no facilities
Involvement - first resorts are developed
Development - More resorts developed, residents sell land
and move to other areas due to increased taxes
Consolidation – growth levels off; resort season extended
Stagnation – capacity is reached
Decline –over-commercialization, congestion, less visitors
Rejuvenation – measures to arrest decline