This document outlines a proposal and action plan for developing the Baan Krabi Resort & Spa in Thailand as a sustainable tourism destination. It introduces the research question of whether tourism can provide sustainable economic development while protecting the environment and addressing social needs. Development indicators about Thailand are presented, along with maps and information about the location. The proposal describes plans for the resort to promote sustainability through authentic cultural experiences, minimizing environmental impacts, and engaging in a variety of recreational and educational activities. It argues that investing in the resort will provide benefits like relaxation, adventure, luxury, and an eco-friendly experience. The conclusion restates that the resort will allow sustainable economic development, environmental protection, and meeting social needs.

1. S O P H I E J A G E R
Baan Krabi
Resort & Spa

2. Outline
1. Cover Page
2. Outline
3. Introduction - Research Question
4. Introduction – Development Indicators
5. Introduction – Maps & Location
6. Plan of Baan Krabi – Resort & Spa
7. Sustainable Management Strategies
8. Why Invest?
9. Conclusion
10. Bibliography
11. Action Plan

3. Introduction - Research Question
Can tourism provide…
 Sustainable economic development?
 Sensitive to the environment?
 Addressing the social needs?

4. Introduction – Development Indicators
Thailand GNI per capita (US$) from 2005-2013Carbon Dioxide Emissions (metric tons) per capita from 2005-2010Thailand’s Tourist Arrivals (millions of people) in 2014

5. Introduction – Maps and Location

6. Plan of Baan Krabi – Resort & Spa
 Social
 Economic
 Environmental
Andaman Sea
0 900 km

7. Sustainable Management Strategies
1. Authentic to the culture
2. Minimizing the impact to the environment
3. Luxury
4. Variety of activities
5. Recreational, yet still educational

8. Why Invest?
 Relax
 Active
 Luxury
 Eco-friendly

9. Conclusion
 Sustainable economic development
 Sensitive to the environment
 Addressing social needs

10. Bibliography
 "Krabi Long Tail Boat." Ranta Pallo Krabi. Ranta Pallo, 2014. Web. 13
Jan. 2015. <http://www.rantapallo.fi/thaimaa/krabi/>.
 Trading Economics. Trading Economics, 2014. Web. 13 Jan. 2015.
<http://www.tradingeconomics.com/thailand/tourist-arrivals>.
 The World Bank. The World Bank Group, 2015. Web. 13 Jan. 2015.
<http://data.worldbank.org/indicator/NY.GNP.PCAP.CD/countries/T
H-Z4?display=graph>.

11. Action Plan
Action Detail/Resources Date to complete/home
work
slide 1 – 3
Introduction:-
Introduce key question and link to presentation
 Where is my resort located?
 What does this region have to offer?
 Why would people want to go there?
 Cover slide
 Introduce key concept – what is the aim of the development of this resort, explain key
terminology e.g. ecotourism/ sustainable.
 Map/ photos to help build up a picture of the resort location and why people may want to
visit e.g. what are the physical and human attractions of the resort?
 Include an annotated sketch map (plan of resort) to show location and attractions on
offer
Monday, 8th December 2014
&
Tuesday, 9th December
2014
slide 4 Economic/social development
 Concept: Could tourism support the local
economy and level of development?
 Collect at least 3 development indicators and use these statistics in a visual way e.g.
graphs/charts
 Use these indicators to introduce the idea that the resort could improve the above
indicators and therefore economic development.
Thursday, 11th December
2014
Slide 5 - 8
Proposal this is the detail and explanation of
your plan
 How exactly will the resort plan ensure
economic development and sustainability?
 Will your plan ensure growth and follow
the Butlers model?
Reuse annotated sketch map and explain how the resort will:
 Help the economy and improve the indicators introduced. Research the positive impact of
tourism for LIC’s including the multiplier effect. Collect evidence by using case studies
to support your plan.
 Be environmentally sustainable e.g. Locally sourced food/ carbon footprints/ renewable
energy Use case studies? Where in world is doing this well?
 How can the resort benefit different groups of people e.g. Locals, tourists, TNC’s,
Governments. How do you know this? Again use examples/quotes/ case studies.
Monday, 12th January 2014
Conclusion slide 9
Summarise the overall proposal
Say why you think it is a sustainable tourist
resort and why it will benefit the future
development of the country.
 Remember to comment on both the positive and negatives of your proposal/
 After considering both the positives and negatives you can justify the plan for your
resort.
Tuesday, 13th January 2014
Bibliography
slide 10
Wednesday, 14th January
2014
Written transcript
Slide by slide account to explain your
presentation
What are you going to say to your audience/ how will you convince them of your proposal? Wednesday, 14th January
2014
Recording
and upload files
DUE: Friday, 16th January
2014