IPC has historically altered its magazine styles, genres, and products to align with trends over time. For example, in the 1930s IPC introduced women's magazines as it began moving toward more gender-neutral publications. Times Inc. would be an appropriate publisher for a music magazine as they have experience tracking trends, which would allow their music magazine to cover a wide variety of genres and potentially gain subscribers across other Times Inc. magazines. The music magazine would likely focus on popular genres like R&B and pop to stay up-to-date with current music trends and maximize sales and advertising opportunities.

1. Patrick Carson AS Media Studies 20/11/2015
Researchtask 4 – Researchintothe Music Industries +Institutions[Q1-3]
1. Throughoutthe years,IPChas altered itsstyle,genre andproductstofitinwithwhateveris
the trendingthingatthe time.Anexample of thisisinthe 1930’s whereinthe magazine
introducedthe change towardsgenderinwhichitbegantobreak awayfrombeinga
magazine aboutmen.The firstinstalmentof the woman’smagazinewasin1937. It cost 2p
and wasin full colouratthe price whichwasuncommonat the time. Thismeantthat the
companywas movingtowardsbeingmore genderneutral.
IPChas publishedmanydifferenttypesof magazinesthroughoutthe yearssuchas Homes&
Gardeninginthe 1920’s, sportingmagazinesthroughthe 1970’s and TV magazines1980’s.
The magazineshave all beentargetedtowardsarange of differentclassesandgenderssuch
as howa Home and Gardeningmagazine would be targetedtowardshigherclassedfemales
whoare more than likelyrichorwell off housewivesthatmaywishtoimprove theirgardens
or home.The magazine companyaimsto produce magazinesof manysub-genresinorderto
alwaysstayon top of what’strending.
2. TimesInc. wouldbe an appropriate publisherforamusicmagazine astheyhave experience
keepingontopof the latestfadsandtrendsand therefore havingitbecome apublisherfora
musicmagazine wouldmeanthatthe magazine wouldcoverawide varietyof musicgenres
and wouldpotentiallygaininterestof those whomayalreadybe subscribersof otherTimes
Inc. magazines.The magazinesthe companyhaspublishedthusfarhave beensuccessful in
whattheyare attemptingtoachieve,whichistosell the magazinestoaclass of relevance
and to keepupdatedwiththe newesttrendsandfads.The newsmagazine wouldhave a
classdependentonwhatgenre of musicthe companywouldchoose togo withsuchas how
rock wouldmore thanlikelycontrastof a wide range of classesfrommiddle touppermales
and females.
3. The sorts of genresthe companywouldpublishthroughamusicmagazine wouldprobably
be the R&B and poptype of magazine asthe companystrivestobe popularandkeepupto
date withtrendswhichin today’smodernmusicstylingwouldbe more sofocusedtowards
R&B. Thiswouldbe evidentbylookingatthe charts for the bestmusicat the time.This
wouldallowforthe companyto lookintothe type of musicgenre that’spopular,and
therefore wouldmean thattheywouldgetthe mostpotentialsalesandadvertising.The
companybeinglargelyknownandsuccessfulwouldmeanthatgettinganinterview with
celebritiesorgainingotherpointsof interestwouldbe easierastheywouldhave the time
and moneyto achieve this.