Montblanc is a luxury brand known for high-quality writing instruments founded in 1908 in Germany. It is now owned by Richemont and produces luxury goods including pens, watches, leather accessories and more. Montblanc pioneered various pen models over the decades, such as the Meisterstück fountain pen in 1924. Today it has over 3000 employees and 450 boutiques worldwide. While the brand maintains its luxury image through limited edition pens adorned with precious stones, it also supports social causes through charitable collections.
Chic, modern and Danish, VERO MODA is all about rebooting your wardrobe with fresh basics and suped-up tailoring.Try out muted tones and relaxed pieces with a signature Scandi-cool vibe – we heart the fun prints, fuzzy knits and textured outerwear.
How Titan Industries managing it's business and growing by leaps and bounds.What are it's strategies to get in to the market, retain customers , Cross sales and Up Sales.After Sales Services, HR,QoS, Signet Progamme, Customer Loyalty.Branding
COMPLETE IN DEPTH STUDY ABOUT THE BRAND ARMANIPOOJA
The presentation covers all the aspects of the brand from the strategy followed by it example umbrella branding strategy,brand presence in various fields,noticeable collection etc.
financials of the company,trent sub brands, existing product strategy, rank wise competitors, stores, retail business area, sales per square feet of business area, operating standards, revenue sales, operating profit, profit after tax, financials, looking forward
Chic, modern and Danish, VERO MODA is all about rebooting your wardrobe with fresh basics and suped-up tailoring.Try out muted tones and relaxed pieces with a signature Scandi-cool vibe – we heart the fun prints, fuzzy knits and textured outerwear.
How Titan Industries managing it's business and growing by leaps and bounds.What are it's strategies to get in to the market, retain customers , Cross sales and Up Sales.After Sales Services, HR,QoS, Signet Progamme, Customer Loyalty.Branding
COMPLETE IN DEPTH STUDY ABOUT THE BRAND ARMANIPOOJA
The presentation covers all the aspects of the brand from the strategy followed by it example umbrella branding strategy,brand presence in various fields,noticeable collection etc.
financials of the company,trent sub brands, existing product strategy, rank wise competitors, stores, retail business area, sales per square feet of business area, operating standards, revenue sales, operating profit, profit after tax, financials, looking forward
PRESENTATION CONTENT
The story of Marks & Spencer
Marks & spencer mission, vision & values statement analysis
Key visual marketing factors of marks & spencer
Key marketing strategies of marks & spencer
SWOT analysis of the retail marketing strategy of marks & spencer
Remarks
BRAND IDENTITY COMPARISON BETWEEN RALPH LAUREN AND UNITED COLORS OF BENETTONPOOJA
This presentation provides in depth information regarding how the two brands are different from other .There identity prism,target customer and merchandise
a short SWOT analysis of german based company MONT BLANC.
the points of analyze are self studied and not copy pasted.they are what i analyzed by the website of company and the economic conditions globally.
PRESENTATION CONTENT
The story of Marks & Spencer
Marks & spencer mission, vision & values statement analysis
Key visual marketing factors of marks & spencer
Key marketing strategies of marks & spencer
SWOT analysis of the retail marketing strategy of marks & spencer
Remarks
BRAND IDENTITY COMPARISON BETWEEN RALPH LAUREN AND UNITED COLORS OF BENETTONPOOJA
This presentation provides in depth information regarding how the two brands are different from other .There identity prism,target customer and merchandise
a short SWOT analysis of german based company MONT BLANC.
the points of analyze are self studied and not copy pasted.they are what i analyzed by the website of company and the economic conditions globally.
This is the project that our group prepared to assess the management of a luxury Italian brand in Chinese market. It includes a brief survey, inventory analysis in the local context, as well as the analysis and recommendations to enhance the brand's activities, which will benefit the brand equity in long term of the brand without damaging the brand image. The goal is to "translate" the language of the brand to convey the messages and preserve the importance of craftsmanship, connection with lifestyle, and the symbolism among Chinese consumers.
Khiry is the vision of my friend Jameel Mohammed. The designs are amazing and he is getting great reception. Attached is information on the brand and his capital raise if you are interested
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
3. INTRODUCTION
• Montblanc pens have been known for generations as
sophisticated, high-quality writing instruments
• Founded by the stationer Claus-Johannes Voss, the banker
Alfred Nehemias and the engineer August Eberstein in 1908.
• The company was acquired by Dunhill in 1977, following
which lower price pens were dropped and the brand was used
on a wide range of luxury goods other than pens.
• Today Montblanc forms part of the Richemont group.
• Montblanc is owned, through Richemont, by the South
African Rupert Family.
• Its sister companies include luxury brands Cartier, Van Cleef
& Arpels, Chloé, and Baume et Mercier
4. HISTORY
• First model was the Rouge et Noir in 1909 followed in 1910 by the
pen that was later to give the company its new name, Montblanc.
• The first Montblanc Boutique opened in Hamburg, (1919) followed
by others in Berlin, Leipzig, Breslau, Hanover and Bremen.
• The legendary Montblanc Meisterstück fountain pen was
launched(1924) . As its name proudly proclaimed, it was a
masterpiece of precision craftsmanship.
• The Meisterstück Solitaire Royal (1994), painstakingly set by hand
with 4,810 diamonds, became the world's most expensive fountain
pen.
5. HISTORY (CONTD.)
•1st Mont blanc catalogue
•August Eberstein (1909)
•1st airplane of Mont blanc
•1st pen- rouge et noir.
7. PRESENT SCENARIO
• Lutz Bethge, the CEO
Montblanc International.
• Today, Mont blanc
company has more than
3000 employees.
• There are 450 boutiques
all over the world, in
Mumbai Mont blanc
boutique is located in taj
hotel.
• There are more than 5000
outlets of this brand.
8. SPECIAL AND LIMITED
EDITIONS.
• Limited Editions like the Patron of
the Art Series (e.g. Francois 1er) with
only a few hundred of them being
produced around the world.
• These models are intricately adorned
in diamonds, rubies, and other
precious stones into precious metals
typically in 18K gold. A signature
mark on these include a Mother of
Pearl Montblanc Star adoring the cap.
• Special Editions include Patron of
Art, Writers Edition, Great
Characters, Diva Line, Donation Pens
and Artisan Editions.
• The Donation series includes some
limited Editions like the 2009
released Signature for Good limited
edition
9. PRICE RANGE
• Montblanc begun
their business about 100 years
ago producing fountain pens.
All the others products just
have a few years since they´re
produced by Montblanc.
• Price range in INR:
• Fountain Pen' s Prices -
Range: 20,000 | 1,83,000
• Roller ball Pen's Prices -
Range: 10,500 | 62,000
• Ballpoint Pen's Prices -
Range: 15,000 | 26,000
10. UNICEF SOCIAL CAUSE
• Mont blanc had donated 1.5
million dollars for education
programmes.
• They announced the launch of
‘SIGNATURE FOR GOOD
COLLECTION’ which was a
special range of products
which would raise the charity
money.
• The signature for good
campaign was run to support
UNICEF worldwide education
and literacy programmes.
11. COMPETITORS
• Mont blanc faces competition
mainly from limited edition
luxurious pens.
• A few brands are as follows:-
• Aurora
• Visconti
• Omas
• Waterman
• Duke
• Caran d’ ache limited editions
12. MARKETING STRATEGY
• Montblanc currently commands 70 percent of the world market in fine writing
instruments, according to Jan-Patrick Schmitz, president and CEO of Montblanc
N.A.
• The company has achieved it by focusing on creating "deep positioning and
meaning" in the luxury market instead of targeting everyone who writes.
• This depth in the luxury market helped Montblanc maintain its position throughout
the recession. "Luxury is not about price; it's about longevity and trust in a brand.
It's about the emotional experience more than the function."
• Function, however, and craftsmanship are core elements of Montblanc’s brand
proposition-essential to building that trust. That's one reason the company focuses
on products meant to last.
• Its website, offers an audiovisual experience designed to have customers dive
deeply into the site.
• Ultimately, Montblanc's goal is to create bonds as long-lasting as its products.
"We're building relationships, not just aiming for today's sale," Schmitz said. Those
relationships hopefully will bring "multiple sales over many years," he said.
13. SWOT ANALYSIS
• It is a structured planning
method used to evaluate the
strengths, weakness,
opportunities and threats
involved in a research
process.
• A swot analysis can be
carried out for a person,
company or product.
14. SWOT ANALYSIS FOR MONT BLANC
STRENGTHS:
•Its strengths are in jewellery, luxury
watches and writing instrument.
•2nd largest luxury goods company in the
world by turnover.
•One of the top 10 biggest company in the
Swiss market index.
WEAKNESS:
•Needs to promote its brands aggressively.
•Limited global presence specially
emerging economies.
OPPORTUNITIES:
•A joint venture of Richemont and polo
Ralph Lauren inc.
•Its free from recession as it is a luxury
good producer.
THREATS:
•Huge investment is needed to maintain
the brand image.
•Competitor brands producing limited
edition pens are a threat to the company.
15. MONT BLANC TRIBUTES.
• Mont blanc tributes to the
greatest scientist Albert
Einstein
• The Albert Einstein® Limited
Edition is limited to 3000
fountain pens and 3000
convenient modes.
• Montblanc, the Swiss pen
maker, has unveiled a gold and
silver fountain pen to
commemorate Mahatma
Gandhi, the ascetic former
leader of India's independence
movement.
16. CONCLUSION
• The report is based on all the relevant facts and details of Mont blanc
pens.
• With respect to my personal view about the product, the brand needs to
come up with more marketing and promotional activities.
• There is major share of people who are unaware of the exclusive brand.
• The main question that arises is that “Is this product really worth of
the money ?”
• My answer to this question would be, YES, the limited editions are the
exclusive products for the people who admire luxury items or collectors
items. It also adds on the status value of a person.
• At the same point of time looking on the other side the company needs
to expand its price range to avail the product to the buyers who wish to
buy the product but are not that willing to pay this huge amount.
• Thus , I come to an end on the research project on Mont blanc.