The document provides information on the mission, goals, brand introduction, leadership, design, business model, and strategic analysis of luxury brand MCM. Specifically, it details that the project's goal is to analyze MCM using business and strategic tools to understand how to design a limited edition collection for an event. It then provides background on MCM as a Germany luxury brand founded in 1975 and discusses its vision of luxury travel accessories, leadership, global presence, and craftsmanship-focused values. The strategic analysis section semiotically examines MCM's logo and its symbols of victory, creativity, and purification in Greek mythology.
Khiry is the vision of my friend Jameel Mohammed. The designs are amazing and he is getting great reception. Attached is information on the brand and his capital raise if you are interested
- John Galliano made anti-Semitic comments while drinking at a Paris café in February 2011, praising Hitler and insulting a couple about their Jewish heritage.
- He was convicted of a crime and suspended from his role as creative director of Christian Dior, where he had worked for 14 years.
- Dior CEO Sidney Toledano immediately fired Galliano when video evidence surfaced to show separation from Dior's zero tolerance policy against racism and anti-Semitism.
- The incident caused major press coverage and criticism of Galliano's actions from celebrities like Karl Lagerfeld and Anna Wintour.
The Qatari owners of Harrods department store in London have established an outpost called In-Q to showcase Qatari culture. In-Q displays a rotating selection of books, crafts, and art sourced from Qatari museums, as well as tailored clothing and jewelry. Top designers were commissioned to ensure In-Q captures both historic and modern elements of Qatari culture through its products, cafe menu, and window displays. The goal of In-Q is to provide a taste of Qatari culture to visitors through a multi-sensory experience.
The 19th edition of Dubai International Jewellery Week was held from December 3-6, 2014. Over 426 companies from 35 countries showcased their collections. There was a 16% increase in participating exhibitors from 2013, with over 23,545 visitors from 81 countries. Dubai International Jewellery Week featured various events and sections to showcase rare diamonds and designs, as well as host buyers and industry seminars. It was deemed a success with over AED 21 million in sales generated and 94.1% of visitors rating the show as good or excellent.
Luxury
«high value-added products and services»
are not a
« nice to have »
they are a
« must have »
for Europe to compete in the context of globalization
Fawaz Gruosi founded de Grisogono in 1993 after discovering a diamond in the rough in Florence, Italy. He chose the name de Grisogono because it sounded powerful and aristocratic, fitting for the luxury brand he aimed to create. While many thought it was a risk, Gruosi's dedication to innovation and perfection, as well as his restless spirit, have led to de Grisogono's success over 22 years. The brand stands out through its precious, bold, and innovative designs, often pioneering the use of uncommon materials like black diamonds and icy diamonds. Gruosi draws inspiration from everything around him and strives to unleash his creativity.
This document discusses creating an interactive digital experience to showcase Selfridges' history of innovative marketing campaigns. It provides context that the TV show "Mr. Selfridge" has increased interest in Selfridges. The proposed experience would compile their best marketing campaigns over time, similar to interactive experiences created by other luxury brands like Chloe and Chanel. Examples of pioneering Selfridges campaigns that could be featured include the "Not Your Usual Christmas" video, the "WORDS, WORDS, WORDS" outdoor display campaign, and their provocative collaboration with artist Barbara Kruger.
Khiry is the vision of my friend Jameel Mohammed. The designs are amazing and he is getting great reception. Attached is information on the brand and his capital raise if you are interested
- John Galliano made anti-Semitic comments while drinking at a Paris café in February 2011, praising Hitler and insulting a couple about their Jewish heritage.
- He was convicted of a crime and suspended from his role as creative director of Christian Dior, where he had worked for 14 years.
- Dior CEO Sidney Toledano immediately fired Galliano when video evidence surfaced to show separation from Dior's zero tolerance policy against racism and anti-Semitism.
- The incident caused major press coverage and criticism of Galliano's actions from celebrities like Karl Lagerfeld and Anna Wintour.
The Qatari owners of Harrods department store in London have established an outpost called In-Q to showcase Qatari culture. In-Q displays a rotating selection of books, crafts, and art sourced from Qatari museums, as well as tailored clothing and jewelry. Top designers were commissioned to ensure In-Q captures both historic and modern elements of Qatari culture through its products, cafe menu, and window displays. The goal of In-Q is to provide a taste of Qatari culture to visitors through a multi-sensory experience.
The 19th edition of Dubai International Jewellery Week was held from December 3-6, 2014. Over 426 companies from 35 countries showcased their collections. There was a 16% increase in participating exhibitors from 2013, with over 23,545 visitors from 81 countries. Dubai International Jewellery Week featured various events and sections to showcase rare diamonds and designs, as well as host buyers and industry seminars. It was deemed a success with over AED 21 million in sales generated and 94.1% of visitors rating the show as good or excellent.
Luxury
«high value-added products and services»
are not a
« nice to have »
they are a
« must have »
for Europe to compete in the context of globalization
Fawaz Gruosi founded de Grisogono in 1993 after discovering a diamond in the rough in Florence, Italy. He chose the name de Grisogono because it sounded powerful and aristocratic, fitting for the luxury brand he aimed to create. While many thought it was a risk, Gruosi's dedication to innovation and perfection, as well as his restless spirit, have led to de Grisogono's success over 22 years. The brand stands out through its precious, bold, and innovative designs, often pioneering the use of uncommon materials like black diamonds and icy diamonds. Gruosi draws inspiration from everything around him and strives to unleash his creativity.
This document discusses creating an interactive digital experience to showcase Selfridges' history of innovative marketing campaigns. It provides context that the TV show "Mr. Selfridge" has increased interest in Selfridges. The proposed experience would compile their best marketing campaigns over time, similar to interactive experiences created by other luxury brands like Chloe and Chanel. Examples of pioneering Selfridges campaigns that could be featured include the "Not Your Usual Christmas" video, the "WORDS, WORDS, WORDS" outdoor display campaign, and their provocative collaboration with artist Barbara Kruger.
The document discusses the top 10 most powerful luxury fashion brands in the world based on their brand value. Louis Vuitton has the highest brand value of $28.4 billion. Other top brands mentioned include Hermes, Gucci, Prada, Rolex, Chanel, Cartier, Burberry, Fendi, and Coach. The document also provides brief descriptions of each brand's history, products, target customers, and advertising strategies. Finally, it lists some of the most famous fashion shows in the world, including Paris Fashion Week, Milan Fashion Week, London Fashion Week, New York Fashion Week, and Lakme Fashion Week in India.
simplecomplexity photographix is a photography company that brings an artistic and unique perspective to Gainesville. The company focuses on editorial and special interest photography, rather than commercial work. It aims to create photography as an art form separate from stereotypes. The company emphasizes quality over quantity and exclusivity rather than popularity, emulating top brands like Apple and Porsche.
Hermitage Bespoke is a luxury bespoke brand that creates unique, custom gifts and products for royalty, billionaires, and celebrities around the world. The company produced a full table service for a Southeast Asian monarch's new state banqueting hall. It also created intricate ceremonial silverware on a tight deadline as gifts for heads of state attending an ASEAN Summit. Hermitage Bespoke is now headquartered in London but has offices in Italy, Dubai, and Singapore. It produces one-of-a-kind objects, jewelry, tableware, couture items, and interior designs tailored specifically for each ultra-wealthy client.
This document provides summaries of various terms related to the fashion world. It includes short descriptions of famous fashion designers and brands such as Alexander McQueen, Balmain, Carven, Celine, Chanel, Coach, Dior, Harrods, Laura Gravestock Jewellery, Louis Vuitton, Maje, Manolo Blahnik, Mulberry, Ralph Lauren, Selfridges, and Yves Saint Laurent. It also defines industry organizations like the British Fashion Council and terms like catwalk. The document is submitted as an assignment by a fashion design student to gather knowledge about the fashion world.
The document discusses the key elements of the Moschino brand. It provides information on the brand's history, identity, values, positioning in the market, and marketing strategies. Specifically, it notes that Moschino is known for its witty and surreal designs, use of bright colors, and tongue-in-cheek messaging. However, it finds that the brand needs to strengthen its marketing in Asia and ensure consistency in its brand image and messaging across campaigns.
- Daniel Swarovski founded Swarovski in 1895 in Austria to create crystal jewelry and accessories that bring people pleasure and are continually improved.
- Swarovski has experienced significant milestones including launching their first jewelry collection in 1977 and opening the Swarovski Kristallwelten exhibition center in 1995.
- Today Swarovski is a global leader in crystal products with over 22,000 employees worldwide, a turnover of €2.37 billion in 2006, and a presence in over 40 countries through 1,120 points of purchase.
Mestige is an Australian fashion brand committed to creating high quality and affordable jewelry pieces using Swarovski crystals. It was founded in 2008 with a vision of making elegant designs accessible to more consumers. Mestige works closely with Swarovski and manufactures products through its China facility to produce millions of units annually according to strict quality standards. The brand aims to empower confident women with beautifully crafted accessories.
The Edge 16 November 2010 Feature Middle East Art AuctionsMiles Masterson
The document discusses art auctions in the Middle East and whether purchasing art can be a wise investment. It notes that great classical and contemporary art pieces from the Islamic world can sell for high prices at major auction houses. While initially wary, auction culture has been embraced in the region. Art experts say appreciating and collecting art requires passion rather than seeing it as a path to quick profits. Quality art from the Islamic world can gain value over time, but capital appreciation alone should not drive purchases.
Calvin Richard Klein is an American fashion designer who launched his company Calvin Klein Inc. in 1968. He is known for his tight-fitting signature jeans that grossed $200,000 in their first week of sales in 1974. Throughout the 1970s and 1980s, Klein received several awards and recognition from the CFDA for his men's and women's clothing designs, establishing him as a leading designer in the fashion industry.
Top 10 of the Most Famous Fashion Events in the WorldKhairul Bashar
A fashion show is an event put on by a fashion designer to showcase his or her upcoming line of clothing during Fashion Week. Fashion shows debut every season, particularly the Spring/Summer and Fall/Winter seasons. This is where the latest fashion trends are made.
A fashion show is an ensemble of creative ideas, right from ramp, lighting, and décor, to models and clothing. Success of a fashion show depends on whether it is able to spark the imagination of audience, and convince them to buy those clothes. Themes in fashion shows, are able to do just that, as they provide theatrics and create drama, at an otherwise normal show.
Visit blog: http://www.merchandisingbangla.com/
Louis Vuitton is a leading luxury fashion house headquartered in Paris, France. It was founded in 1854 and has grown to include 60 brands. In 1987, Louis Vuitton merged with Moet Hennessy to form LVMH, which is currently the world's largest luxury conglomerate with a brand value of over $27.4 billion. Louis Vuitton is known for its signature monogram canvas, commitment to craftsmanship, and strategy of not offering discounts to maintain an exclusive brand image catering to high-income customers.
DOMOS Fine Art is representing the sale of over 60 rare and valuable ancient Chinese artifacts from the private Lin Family Collection, which is estimated to be worth $855 million USD. This would be the highest price ever sought for a private collection of artifacts. The collection includes extremely rare pieces dating back as far as the Warring States period that are considered national treasures, such as a Prime Minister's seal valued at $330 million USD.
Cartier is a luxury brand founded in Paris in 1847 known for jewelry worn by royalty. The document outlines Cartier's plan to target young professionals and influence social media by photographing influential customers wearing Cartier products at exclusive events to create envy and desire among others to emulate celebrities and attain higher social status. The goal is for Cartier to become strongly associated with social class distinction.
The Mark Henry Jewelry Company has hired Dario Pastorelli as Vice President of Sales for North America to help boost their US market share. Founded by Mois Medine in 2004, the company houses three fine jewelry brands - Mark Henry Alexandrite Jewelry Collection, Laura Medine Jewelry, and Khai Khai Jewelry. The Mark Henry brand exclusively uses natural alexandrite gemstones, prized for their color-changing properties. Laura Medine and Haim Medine later joined the family business and launched their own respective jewelry lines under the company.
Bergdorf Goodman is a luxury department store located in New York City. It carries high-end fashion brands such as Chanel, Gucci, Versace, and Louis Vuitton. The target customers are wealthy men and women looking for quality and designer merchandise. Visual merchandising plays an important role, with colorful window displays used to showcase new collections from brands like Yves Saint Laurent. Inside, the interior design by Kelly Wearstler features finished paneling and hardwood floors to create a luxurious shopping environment.
Vivienne Mackinder is a renowned hairstylist and artistic director who can work as a keynote speaker, mainstage artist, or photographer. She has over 40 years of experience and is known for her classical cutting techniques, editorial styling, and motivational speeches. She can provide keynote presentations, live hair demonstrations, photos for brand partnerships, and online educational videos through her website HairdesignerTV.com.
Swarovski is a luxury brand that produces crystal glass sculptures, jewelry, home decor, and other products using precisely cut crystal. The company was founded in 1895 in Austria by Daniel Swarovski and originally produced crystal glass. Today, Swarovski operates subsidiaries around the world and has an annual turnover of $2.25 billion, employing nearly 25,000 people across 120 countries.
TravConnect Breakfast Meeting Digital Branding Hammerfesttravconnect
Dutch Travel is a travel brand that sells trips throughout the Netherlands with the goal of capturing the Dutch feeling of emotion, tradition, nostalgia and togetherness. The brand aims to be for everyone by building a brand identity, or "country", around its products and services that makes them unique through emphasizing family values, lifestyle, heritage and culture. This brand country is what ultimately makes the product.
Nina Ricci is a French luxury fashion house founded in 1932 in Paris by Maria "Nina" Ricci and her son Robert. They are known for feminine, romantic designs. In the 1940s, they helped raise money for war relief through fashion exhibitions. They launched a successful perfume, L'Air du Temps, in 1948. The brand reached great success and notoriety over the decades. Today, they produce ready-to-wear clothing, perfumes, cosmetics, watches and leather goods for women and men. Nina Ricci eyes expanding their market share in India's growing fragrance industry.
Moleskine custom editions - Van Den Ende The Notepad FactoryAnnette Oldenboom
Het iconische Moleskine boek, gebruikt door Van Gogh, Hemmingway en Picasso, kan nu ingezet worden als stijlvol relatiegeschenk. Koppel uw merknaam aan de kwaliteit van het Moleskine boek. Van Den Ende - The Notepad Factory, www.ende.nl, biedt alle mogelijkheden om het Moleskine notitieboeken te bewerken tot een prachtige en praktisch promotioneel product.
Het klassieke zwarte notitieboekje met ivoorkleurige pagina’s en afgeronde hoeken is een object doordrenkt met geschiedenis en creativiteit. In deze slides ziet u een presentatie van de diverse mogelijkheden die het Moleskine boek biedt voor de promotie van uw merk.
The iconic Moleskine book, used by Van Gogh, Hemmingway and Picasso, can now be used as a stylish promotional gift. Link your brand name to the quality of the Moleskine book. Van Den Ende - The Notepad Factory, www.ende.nl offers all possibilities to edit the Moleskine notebooks into a beautiful and practical promotional product.
The classic black notebook with ivory pages and rounded corners is an object steeped in history and creativity. In these slides you will see a presentation of the various possibilities that the Moleskine book offers for the promotion of your brand.
www.ende.nl
www.notepad-factory.com
The document contains a collection of business ideas generated by students from 5 European schools based on cultural itineraries they implemented in their respective cities. The business ideas are organized by city and include ideas such as a video game about life in ancient Saxony, a mobile app to promote sightseeing in Hildesheim, a movie about the Saxons, a rose festival in Hildesheim, and several food/restaurant concepts in Athens, Simrishamn, and Istanbul drawing on each location's cultural heritage. The business book aims to both promote cultural heritage and spur economic growth and employment across Europe.
The document discusses the top 10 most powerful luxury fashion brands in the world based on their brand value. Louis Vuitton has the highest brand value of $28.4 billion. Other top brands mentioned include Hermes, Gucci, Prada, Rolex, Chanel, Cartier, Burberry, Fendi, and Coach. The document also provides brief descriptions of each brand's history, products, target customers, and advertising strategies. Finally, it lists some of the most famous fashion shows in the world, including Paris Fashion Week, Milan Fashion Week, London Fashion Week, New York Fashion Week, and Lakme Fashion Week in India.
simplecomplexity photographix is a photography company that brings an artistic and unique perspective to Gainesville. The company focuses on editorial and special interest photography, rather than commercial work. It aims to create photography as an art form separate from stereotypes. The company emphasizes quality over quantity and exclusivity rather than popularity, emulating top brands like Apple and Porsche.
Hermitage Bespoke is a luxury bespoke brand that creates unique, custom gifts and products for royalty, billionaires, and celebrities around the world. The company produced a full table service for a Southeast Asian monarch's new state banqueting hall. It also created intricate ceremonial silverware on a tight deadline as gifts for heads of state attending an ASEAN Summit. Hermitage Bespoke is now headquartered in London but has offices in Italy, Dubai, and Singapore. It produces one-of-a-kind objects, jewelry, tableware, couture items, and interior designs tailored specifically for each ultra-wealthy client.
This document provides summaries of various terms related to the fashion world. It includes short descriptions of famous fashion designers and brands such as Alexander McQueen, Balmain, Carven, Celine, Chanel, Coach, Dior, Harrods, Laura Gravestock Jewellery, Louis Vuitton, Maje, Manolo Blahnik, Mulberry, Ralph Lauren, Selfridges, and Yves Saint Laurent. It also defines industry organizations like the British Fashion Council and terms like catwalk. The document is submitted as an assignment by a fashion design student to gather knowledge about the fashion world.
The document discusses the key elements of the Moschino brand. It provides information on the brand's history, identity, values, positioning in the market, and marketing strategies. Specifically, it notes that Moschino is known for its witty and surreal designs, use of bright colors, and tongue-in-cheek messaging. However, it finds that the brand needs to strengthen its marketing in Asia and ensure consistency in its brand image and messaging across campaigns.
- Daniel Swarovski founded Swarovski in 1895 in Austria to create crystal jewelry and accessories that bring people pleasure and are continually improved.
- Swarovski has experienced significant milestones including launching their first jewelry collection in 1977 and opening the Swarovski Kristallwelten exhibition center in 1995.
- Today Swarovski is a global leader in crystal products with over 22,000 employees worldwide, a turnover of €2.37 billion in 2006, and a presence in over 40 countries through 1,120 points of purchase.
Mestige is an Australian fashion brand committed to creating high quality and affordable jewelry pieces using Swarovski crystals. It was founded in 2008 with a vision of making elegant designs accessible to more consumers. Mestige works closely with Swarovski and manufactures products through its China facility to produce millions of units annually according to strict quality standards. The brand aims to empower confident women with beautifully crafted accessories.
The Edge 16 November 2010 Feature Middle East Art AuctionsMiles Masterson
The document discusses art auctions in the Middle East and whether purchasing art can be a wise investment. It notes that great classical and contemporary art pieces from the Islamic world can sell for high prices at major auction houses. While initially wary, auction culture has been embraced in the region. Art experts say appreciating and collecting art requires passion rather than seeing it as a path to quick profits. Quality art from the Islamic world can gain value over time, but capital appreciation alone should not drive purchases.
Calvin Richard Klein is an American fashion designer who launched his company Calvin Klein Inc. in 1968. He is known for his tight-fitting signature jeans that grossed $200,000 in their first week of sales in 1974. Throughout the 1970s and 1980s, Klein received several awards and recognition from the CFDA for his men's and women's clothing designs, establishing him as a leading designer in the fashion industry.
Top 10 of the Most Famous Fashion Events in the WorldKhairul Bashar
A fashion show is an event put on by a fashion designer to showcase his or her upcoming line of clothing during Fashion Week. Fashion shows debut every season, particularly the Spring/Summer and Fall/Winter seasons. This is where the latest fashion trends are made.
A fashion show is an ensemble of creative ideas, right from ramp, lighting, and décor, to models and clothing. Success of a fashion show depends on whether it is able to spark the imagination of audience, and convince them to buy those clothes. Themes in fashion shows, are able to do just that, as they provide theatrics and create drama, at an otherwise normal show.
Visit blog: http://www.merchandisingbangla.com/
Louis Vuitton is a leading luxury fashion house headquartered in Paris, France. It was founded in 1854 and has grown to include 60 brands. In 1987, Louis Vuitton merged with Moet Hennessy to form LVMH, which is currently the world's largest luxury conglomerate with a brand value of over $27.4 billion. Louis Vuitton is known for its signature monogram canvas, commitment to craftsmanship, and strategy of not offering discounts to maintain an exclusive brand image catering to high-income customers.
DOMOS Fine Art is representing the sale of over 60 rare and valuable ancient Chinese artifacts from the private Lin Family Collection, which is estimated to be worth $855 million USD. This would be the highest price ever sought for a private collection of artifacts. The collection includes extremely rare pieces dating back as far as the Warring States period that are considered national treasures, such as a Prime Minister's seal valued at $330 million USD.
Cartier is a luxury brand founded in Paris in 1847 known for jewelry worn by royalty. The document outlines Cartier's plan to target young professionals and influence social media by photographing influential customers wearing Cartier products at exclusive events to create envy and desire among others to emulate celebrities and attain higher social status. The goal is for Cartier to become strongly associated with social class distinction.
The Mark Henry Jewelry Company has hired Dario Pastorelli as Vice President of Sales for North America to help boost their US market share. Founded by Mois Medine in 2004, the company houses three fine jewelry brands - Mark Henry Alexandrite Jewelry Collection, Laura Medine Jewelry, and Khai Khai Jewelry. The Mark Henry brand exclusively uses natural alexandrite gemstones, prized for their color-changing properties. Laura Medine and Haim Medine later joined the family business and launched their own respective jewelry lines under the company.
Bergdorf Goodman is a luxury department store located in New York City. It carries high-end fashion brands such as Chanel, Gucci, Versace, and Louis Vuitton. The target customers are wealthy men and women looking for quality and designer merchandise. Visual merchandising plays an important role, with colorful window displays used to showcase new collections from brands like Yves Saint Laurent. Inside, the interior design by Kelly Wearstler features finished paneling and hardwood floors to create a luxurious shopping environment.
Vivienne Mackinder is a renowned hairstylist and artistic director who can work as a keynote speaker, mainstage artist, or photographer. She has over 40 years of experience and is known for her classical cutting techniques, editorial styling, and motivational speeches. She can provide keynote presentations, live hair demonstrations, photos for brand partnerships, and online educational videos through her website HairdesignerTV.com.
Swarovski is a luxury brand that produces crystal glass sculptures, jewelry, home decor, and other products using precisely cut crystal. The company was founded in 1895 in Austria by Daniel Swarovski and originally produced crystal glass. Today, Swarovski operates subsidiaries around the world and has an annual turnover of $2.25 billion, employing nearly 25,000 people across 120 countries.
TravConnect Breakfast Meeting Digital Branding Hammerfesttravconnect
Dutch Travel is a travel brand that sells trips throughout the Netherlands with the goal of capturing the Dutch feeling of emotion, tradition, nostalgia and togetherness. The brand aims to be for everyone by building a brand identity, or "country", around its products and services that makes them unique through emphasizing family values, lifestyle, heritage and culture. This brand country is what ultimately makes the product.
Nina Ricci is a French luxury fashion house founded in 1932 in Paris by Maria "Nina" Ricci and her son Robert. They are known for feminine, romantic designs. In the 1940s, they helped raise money for war relief through fashion exhibitions. They launched a successful perfume, L'Air du Temps, in 1948. The brand reached great success and notoriety over the decades. Today, they produce ready-to-wear clothing, perfumes, cosmetics, watches and leather goods for women and men. Nina Ricci eyes expanding their market share in India's growing fragrance industry.
Moleskine custom editions - Van Den Ende The Notepad FactoryAnnette Oldenboom
Het iconische Moleskine boek, gebruikt door Van Gogh, Hemmingway en Picasso, kan nu ingezet worden als stijlvol relatiegeschenk. Koppel uw merknaam aan de kwaliteit van het Moleskine boek. Van Den Ende - The Notepad Factory, www.ende.nl, biedt alle mogelijkheden om het Moleskine notitieboeken te bewerken tot een prachtige en praktisch promotioneel product.
Het klassieke zwarte notitieboekje met ivoorkleurige pagina’s en afgeronde hoeken is een object doordrenkt met geschiedenis en creativiteit. In deze slides ziet u een presentatie van de diverse mogelijkheden die het Moleskine boek biedt voor de promotie van uw merk.
The iconic Moleskine book, used by Van Gogh, Hemmingway and Picasso, can now be used as a stylish promotional gift. Link your brand name to the quality of the Moleskine book. Van Den Ende - The Notepad Factory, www.ende.nl offers all possibilities to edit the Moleskine notebooks into a beautiful and practical promotional product.
The classic black notebook with ivory pages and rounded corners is an object steeped in history and creativity. In these slides you will see a presentation of the various possibilities that the Moleskine book offers for the promotion of your brand.
www.ende.nl
www.notepad-factory.com
The document contains a collection of business ideas generated by students from 5 European schools based on cultural itineraries they implemented in their respective cities. The business ideas are organized by city and include ideas such as a video game about life in ancient Saxony, a mobile app to promote sightseeing in Hildesheim, a movie about the Saxons, a rose festival in Hildesheim, and several food/restaurant concepts in Athens, Simrishamn, and Istanbul drawing on each location's cultural heritage. The business book aims to both promote cultural heritage and spur economic growth and employment across Europe.
The document outlines several business ideas based on cultural itineraries implemented during student mobilities in five European cities as part of a Erasmus+ program. It includes over 20 business ideas organized under sections for each of the five cities: Hildesheim, Simrishamn, Athens, Istanbul, and Morlupo. The business ideas proposed range from mobile food trucks and restaurants to video games, festivals, tours and more with the goal of promoting cultural heritage and economic growth in a sustainable way.
I am branding- creds_presentation_2014_01_09 compressedi-ammumbai
i-am is a design firm that specializes in creating 360 degree customer experiences for brands. They help define how customers experience brands across various touchpoints including research and insights, brand identity, digital experiences, interior design, architecture, and experiential marketing. They have designed experiences for numerous clients across various industries to build brand advocacy and improve business performance.
The document discusses the production process and branding of Dom Perignon champagne. It describes the key steps in the production including the secondary fermentation process in the bottle that creates the bubbles. It also discusses Dom Perignon's branding ideals around having a singular vision, pushing boundaries, and only releasing a vintage in top quality years. The branding is focused on differentiation, authenticity, and flexibility to appeal to new consumers while maintaining tradition and quality standards.
The document provides information on developing a brand for a destination. It discusses defining the brand audience and assets, coming up with a brand concept that includes a promise, direction and components. It also covers integrating the brand through logos, wayfinding, public and private spaces. Developing brand communication through various materials and ensuring consistency is also addressed. Case studies are used to illustrate concepts like coming up with a brand statement focused on an experience, logo design, and testing brand feasibility. The overall document aims to guide destinations through the full branding process.
This document provides an overview and analysis of the Kenzo brand identity and a proposed marketing plan. It includes a review of past creative directors and their directions for the brand. A market survey analysis examines customer perceptions and competitors. The proposed marketing plan covers the 4Ps of product, price, place, and promotion. It outlines the business model, financial information, SWOT analysis, and a vision for Kenzo in 2020 with pop-up stores, a new collection, and e-communication strategies.
House of Brands is an Indian online fashion and lifestyle store that offers a wide range of products from various brands. It aims to provide customers with affordable, high quality options from categories like watches, sunglasses, bags, jewelry, and other accessories. The store sells products through its own brands like Swiss Design, Mango People, and Fantasy World, as well as partner brands, with the goal of making shopping simple and giving customers fashion that suits their tastes and budgets.
Tate Modern is a highly successful art gallery located in a converted power station in London. It was designed by renowned architects Herzog & de Meuron and opened in 2000 focusing on international modern and contemporary art. Tate Modern attracts over 5 million visitors annually making it Britain's most visited attraction. It competes with other major London art institutions like the British Museum and National Gallery. Tate Modern has established a strong brand identity focused on creativity, innovation, and being modern.
Go Crowd is a forward-thinking social media agency based in London. They help brands understand audiences and leverage content and community to gain commercial advantage. They provide services such as social media strategy and management, content creation, and tracking results. Some of their clients and projects include River Island's Style Insider community, IKEA's "Don't Be a Snob" campaign, print magazines for Fallen Vodka and Clarks Originals, and managing Dorothy Perkins' social media presence. Their work aims to provide value to audiences through entertainment and utility in order to drive word of mouth for brands.
Christian Mejia is an experience designer who has worked on numerous immersive projects for brands such as AT&T, Telcel, and Clase Azul. He has a background in communication sciences, art direction, graphic design, and marketing. His creative process focuses on listening, collaboration, being people-centered, imagination, and adaptability when designing experiences.
Ghassan Gold and Jewelry Co Marketing PlanManal Assaad
A complete branding and marketing campaign for Ghassan Gold & jewelry new collections. The branding concept, copywriting, showroom designs and event themes are all of my production.
Heineken was founded in 1863 in Amsterdam and has since grown to become the second largest brewer in the world. It owns over 200 beer brands and has a presence in over 178 countries. Throughout its history, Heineken has focused on consistently high quality, engaging consumers through culture, and building its brand image. Major projects in the 1990s helped strengthen the brand's identity and values of taste, tradition, winning spirit, premiumness, and friendship. Today, Heineken continues to focus on responsible drinking campaigns and leveraging its global scale and brand leadership.
The document discusses branding and graphic design. It provides examples of branding and design work done by Dineo Mokgoasi, a senior art director with over 10 years of experience. The work includes corporate identities, magazine layouts, billboard campaigns, packaging design, and other print and digital projects. Mokgoasi's portfolio demonstrates their versatility across different clients and industries.
Take a look at our latest thinking on traditional luxury and experiences along with some thought-provoking examples on what luxury means to people in other parts of the world. To subscribe to this magazine for free follow this link: https://www.elluminateme.com/magazine/
Hermès is a French luxury goods company founded in 1837 that specializes in leather, ready-to-wear, and luxury goods. The company focuses on craftsmanship and quality over mass production. Hermès targets affluent consumers and maintains an exclusive brand image through limited distribution channels and prestige pricing. The company's visual merchandising emphasizes its heritage and equestrian roots through window displays featuring horses, leather goods, and silk scarves. Hermès aims to attract new younger customers while honoring its traditions.
The document discusses the shift from "old luxury" brands to modern premium brands. It outlines six rules that define modern premium brands: 1) They are born of conviction, not manufactured for marketing purposes. 2) They have high attention to detail. 3) They sell life enhancement rather than status symbols. 4) They are passionate about social and environmental issues. 5) They are willing to change and evolve. 6) They focus on people. Several examples are given to illustrate each rule, such as Ben and Jerry's, Virgin Atlantic, North Face, and RED. The document argues that modern premium brands align consumerism with ethics and responsibility.
Similar to MCM x Tiffany limited edition for Valentine's day (20)
Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
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2. Mission
and
Goal
• Project:
Create
a
limited
edi4on
of
MCM
for
an
event
• Goal:
Use
business
and
strategic
toolkit
to
analyze
MCM,
understand
how
to
make
sense
of
the
design
for
a
brand
3. Brand
Introduc4on
• Germany
luxury
brand
founded
by
Michael
Cromer
in
Munich
in
1975
MCM
4. Mode
Crea4on
Munich
• Chairman
and
CEO:
Sung-‐Joo
Kim,
since
2005
• Designer:
• Michael
Michalsky
• Offices
in
8
countries
with
over
70
bou4ques
worldwide
6. Vision
• Life
is
a
journey
• The
art
of
travel,
the
spirit
of
adventure
• Provides
the
ul4mate
luxury
accessories
to
the
most
discerning
interna4onal
voyagers
• Evoking
the
romance
of
travel,
believes
in
stylish
func4onality
and
understated
sophis4ca4on
7. Mission
• Innova4on
and
neo-‐
classical
design
• Master
in
tradi4onal
craZsmanship
• Create
a
luxury
accessories
to
interna4onal
travellers
9. Core
Values
• Its
roots
lie
in
the
ar4sanal
exper4se
of
German
craZsmanship,
constantly
redefined
by
modern
lifestyle
10. Core
Values
• Each
piece
is
the
work
of
fine
craZsmen
assembling
superior
materials
with
the
utmost
care
11. Core
Values
• Every
product
is
personalized
by
a
brass
plate.
• A
work
of
art
12. Peripheral
Values
• The
craZsmanship
is
modern,
young
and
sporty,
built
with
a
fine
mastery
skill
and
4meless
designs.
13. Core
Consumer
Profile
• Gender:
men
and
women
• Age:
no
limita4on
• Profession:
professional
and
casual
• Personality:
trendy,
sporty,
adventurous,
ambi4ous
14. Main
Trends
• Target
global
professional
men
and
women
• More
stylish,
youthful
and
sporty
• Roman4c
journey
• Innova4on
15. • Leather
Travel
Goods
– Superior-‐quality
leather
travel
goods
for
the
world’s
seasoned
travellers.
• Stylish
and
func8onal
pieces
– Handbags,
small
leather
goods,
luggage
and
clothing
• Other
products
– watch,
jewelry,
perfume
and
glasses
16. Significant
Events
• MCM
Brand
Experience
in
London(7th
to
15th
July
2012)
– The
third
phase
of
illustrious
Modern
Mobility
Project
at
the
heart
of
the
UK’s
grand
Metropolis.
17. Significant
Events
• MCM
Brand
Experience
in
London(7th
to
15th
July
2012)
– Interact
and
share
informa4on
about
the
brand
with
Bri4sh
locals.
18. Significant
Events
• Live
CraZsmanship
Exhibi4on
at
Harrods
(24th
and
25th
November
2012)
– ”handmade
in
Germany:
The
Art
of
CraZsmanship”
20. • Cognac
Visetos-‐durable
and
waterproof
leather
for
business,
for
leisure
and
for
travel.
• Mainly
luggage
goods
and
leather
collec4on.
• Printed
with
many
MCM
logos,
which
always
remind
customers
the
meaning
of
this
logo
and
the
mission
of
the
brand.
Iconic
product
21. • Backpack
– The
most
popular
of
the
fashion-‐obsessed
– Celeberi4es
like
Big
Sean,
Beyonce,
Rick
Ross
and
Jus4n
Bieber
has
been
indulging
in
the
trend.
22. Products
– Evening
bag
– Limited
edi4on
of
2012
Christmas
– Inspired
by
luxurious
accessories
of
crystal
chandelier
– Colorful
Swarovski
crystals
– Shape
of
“M”
24. Blog
news<
The
Queen
of
Bahrain
Visits
Our
London
Flagship
Bou4que>
They
use
a
noble
people
as
a
typical
customer
to
say
that
they
make
product
for
aristocrat.
So
unique
becomes
one
of
MCM’s
traits.
The
approving
of
a
Queen
means
the
product
is
qualified
by
the
noble
people.
Communica4on
25. Event:
Vougue
Fashion’s
Night
out
with
MCM
Ø MCM
Celebrates
VOGUE
Fashion
Night
Out
in
Shanghai
.
27. Semio4c
Analysis
Ø Logo:
Ø The
laurel
leaves
is
evergreen
tree
represent
the
victory
and
honor
from
Greek
legend.
Ø Crea4vity
–Laurel
leaves
were
commonly
put
under
pillows
at
night
to
gain
inspira4on
through
dreams
and
its
intoxica4ng
proper4es
are
associated
with
prophe4c
and
poe4c
inspira4on.
Ø Cleansing
and
Magical
Anributes
-‐
Laurel
leaves
surrounded
the
temple
of
Apollo
to
cleanse
the
soul
before
entering.
It’s
associated
with
purifica4on
and
was
seen
as
a
plant
with
powers
of
immortality.
28. Ø Achievement
-‐
It
has
long
been
a
symbol
of
victory.
Laurel
was
given
as
a
symbol
to
the
winner
in
Pythian
games.
Ø The
diamond
represent
strength
and
durability.
29. Ø Myth
beginning
of
the
belief:
Greek
Mythology—the
laurel
leaves
Ø Rituals
brand
deep
behavior:
Ø create
permanent
classic
and
success
Ø Signs
symbolism
in
design
language:
the
lener
M-‐
represents
its
cradle-‐Munich;
with
the
laurel
leaves
Ø Engrave
logo
on
the
golden
brass
plate(or
even
the
users
name
engraved),each
product
gets
one
brass
plate
,
like
the
medal
for
victory
Ø Vision
MCM
conveys
the
feeling
of
success
in
permanent
classic,
elegance
and
u4lity
through
the
Bavarian
premium
craZsmanship
Ø With
the
integra4on
of
modern
design,
represents
the
crea4vity
and
breakout
of
MCM
30. Legend
Ø We
chase
bener
life
and
victory
with
our
hope
and
love.
And
laurel
leaves
are
evergreen
which
represents
the
endless
vigor
and
success
.
Ø MCM
can
con4nually
create
its
victory
from
its
fabulous
history
and
keep
in
the
leading
place
of
luxury
travel
products.
31.
32. Event:
Valen4ne’s
Day
• Main
codes
of
this
event:
-‐
A
roman4c
day
-‐
A
meaningful
giZ
can
represent
the
commitment,
love
and
wishes
33. Main
codes
of
the
chosen
brand
• Roman4c,
exquisite
and
classic
• Heart-‐
shape
lock
• Lock
your
heart
and
your
love
• Tiffany
blue
34. Contact:
classic,
4meless
design,
roman4c
MCM
product,
to
some
extent,
carries
and
keeps
memory
of
trip.
Imaging
on
the
blue
ocean
under
an
azure
sky,
travel
with
your
love(
like
honeymoon)
is
the
most
roman4c
thing.In
order
to
keep
these
precious
memories,
Tiffany
lock
can
surely
be
a
perfect
guardian
to
seal
all
these
beau4ful
affec4on
for
the
love
and
make
a
commitment
to
each
other.
• Differences:
In
visual
iden4ty(VI),
MCM’s
color
is
dark
and
brown;
Tiffany’s
color
is
white
and
blue.
It
is
kind
of
risk
to
make
a
visual
link
and
integrate
each
other
in
design.
35. Connected
to
the
exis4ng
Vision
It
con4nues
and
enriches
the
theme
“life
is
a
journey”-‐-‐no
maner
the
journey
or
real
life,
going
with
love
would
be
the
most
perfect
journey.
Meanwhile,
exquisite
handicraZs
and
limited
customiza4on
are
also
make
people
fascinated.
The
co-‐brand
with
Tiffany
special
for
Valen4ne’s
day,
which
is
the
best
connec4on
with
romance
and
love.
36. Contribute
to
the
exis4ng
mission
• Meet
and
create
the
fashion
trend
• make
a
difference
on
the
exis4ng
image
of
products
• A
exquisite
craZsmanship
from
Tiffany
also
can
enhance
the
user’s
feeling
of
premium
and
exclusivity.
37. To
reach
this
objec4ve
successfully
The
exquisite
handicraZs
represents
a
modern
way
of
life
and
a
life
astude
of
yearning
for
freedom
and
the
pursuit
for
self.
38. Connect
to
Myth
• MCM:
Laurel
leaf
from
Greek
mythology
• To
the
life,
love
is
the
greatest
emo4on
for
human.
Possessing
love
is
one
of
our
achievements
in
life.
•
39. Connect
to
Ritual
Love
is
the
highest
prize
for
our
endeavor
in
our
life
journey.
Tiffany
lock
is
the
best
material
prize
and
proof
for
love.
40. New
Legend
• Create
a
perfect
travel
no
maner
spiritually
and
materially.
Possessing
love
symbolizes
an
achievement
in
spirit.
Travel
is
a
material
success.
So
travel
with
your
love,
it
is
the
perfect
thing
for
life.
42. Design
descrip4on
Main
elements:
:
chic
street
style
mixed
with
vintage
and
a
linle
decora4onism
style,
embroidery
or
printed
lace/vintage
panern
on
fabric
or
PVC,
with
studs
decorated,
Plan4no
metal
plate
with
MCM
logo
Closure:
Tiffany
heart-‐shape
lock
Color:
White
as
bonom
color,
Tiffany
blue
in
panern,
trimming,strip,zip
and
lining,
plan4no
chain
strip
Materials:
White
vernice/calf
skin,
ivory/
plan4no
round
studs,
PVC