A German doctor developed a comfortable shoe after injuring his foot skiing. He partnered with an engineer friend to further develop the shoe design. They invented a shoe that provided extra comfort. Dr. Martens became famous for its 1460 boot, which became a fashion icon among youth worldwide from the 1960s on. The boots could be worn for many occasions and activities while providing all-day comfort.

2. “Once the genie had been let out of
the bottle back in the 1960s, the
vapours of Dr. Martens' rebellious
spirit could not be contained and
the boot seeped into every corner
and crevice of youth culture.”

3. At the end of 1945 a German
medical doctor, Klaus Maertens,
injured his foot skiing in the
Bavarian Alps. He teamed up with
his old college engineering friend
Dr. Herbert Funck, and together
they began to develop the idea
further. They discovered and
therefore invented a pair of shoes
which provided costumers extra
comfort.

4.  Dr. Martens sell different types of shoes like :
 Boots
 Comfort
 Oxfords
 Lace ups
 Slip-ons
 Clog-ons
 Heels
 Casuals
 Safety shoe

5.  Dr. Marten’s classic is 1460 Boots. This product is
famous as it has become the most fashionable
product among youths from all around the world.
 From Mods, Skins, Punk, Ska to the recent 2001
revival, the 1460 boot is clearly a modern day classic!
You can wear it in any occasion even you can take these
shoes to your trips because they are made for any kind of
grounds and they are so comfortable that you can wear
them all day and you don’t have to worry for any kind of
pain in your feet.

6.  Youngsters
 Rock n Punk music fans
 Classic cooperate
employees
 Thousand of youngsters go
to London’s Camdem
market to Buy DMs.

7. PRODUCT PROMOTION
 For normal people who have  Newspaper and Magazines.
different types of uses.  Promote their shoes by inviting
 Different colors for the
products. famous celebs.
 Different images on the shoes  Create buzz about the brand in
to attract. college and universities.
PACKAGING PRICE
• Eye catching boxes. • Not too cheap because it will
• Boxes should be of the same lower the brand value.
color as the shoes. • End of each season should put
up huge sale.
• Minimum cost of $40.

8.  A catalogue with pictures that shows all the features of the
product.
 Advertise the product over internet.
 Brilliant color and design that are eye catchy.

9.  Marketing
Inform the customers about the new styles
Give more details about products
Show what are the benifits of buying Dr. Martens
Certainly Dr. Martens knows whom they want to sell to and
this helps the company to attract costumers at once.

10.  Urban Gear
P.O. Box 27540
Pyramid Center
2nd Floor, Office #213
Karama, Dubai
UAE
Tel: 0097143341343