3. Definition of Research
Functional Definition:
Research is systematic collection, analysis and
interpretation of data to answer a research
question.
Conceptual Definitions:
Research is searching again and again to
answer a research question.
Research is a scientific investigation to answer
a research question.
Research is an academic activity to answer a
research question.
7. Characteristics of research
It demands the clear statement of the
problem i.e research question.
It should be systematic and scientific.
It must contribute to the existing
stock of knowledge.
8. Business Research
Definition: Business research is defined as the
systematic and objective process of gathering,
recording, and analyzing data for aid in making
decision in different areas of business viz.,
production, finance and accounts, marketing
and management etc.
Research Topics and Research Questions in
Different Areas of Business:
Production;
Finance & Accounts;
Management;
Marketing.
9. Types of Research
Research can be classified from the following
points of view:
From the view point of Objective – Pure Research and
Applied research;
From the view point of Function- Descriptive, Exploratory
and Causal;
From the view point of Data – Qualitative and
Quantitative
From the view point of research place – Desk Research
and Field Research;
From the view point of research approach – Inductive and
Deductive;
From the view point of research issue – Problem solving,
Opportunity Exploration and Evaluation.
15. Research Proposal
* When to prepare ----------
* Why to prepare ---------------
* How to prepare -----------
Essential Contents of Research Proposal:
Research Objectives
Research Methodology
16. Research Design
Survey Method
Observation Method
Experimental Research
Secondary Data Study
17. Types of Survey
From the viewpoint of Time:
Cross Sectional Survey
Longitudinal Survey
Panel Survey
From the viewpoint of Communication:
Human Interactive Survey
Non interactive Survey