IPC Media is one of the largest magazine publishers in the UK, established in 1963 through the merger of several magazine publishers. IPC Media produces both mainstream and niche magazines, including the popular music magazine NME, which focuses on new music releases, interviews, and entertainment coverage. For a new magazine targeting fans of R&B and rock music, a larger company like IPC Media would be the best owner, as the genres are mainstream but there is a niche for an R&B-focused magazine that could expand the company's offerings.