Flurry was released in 2008 as a cross-platform mobile analytics company. It raised $15 million in series C funding in December 2010. Flurry reaches the milestone of tracking analytics for a billion monthly active devices in April 2013.
Yahoo Mobile Developer Conference NYC - Mobile Revolution: Seven Years OnFlurry, Inc.
Mobile usage has grown significantly since 2011, with mobile sessions reaching 2 billion per day and over 720,000 new apps being added to app stores per month. People on average now spend over 3 hours and 40 minutes per day on their mobile devices, with time spent on messaging and social increasing by 50% and entertainment increasing by 240% from the second quarter of 2014 to the second quarter of 2015. In-app purchases and mobile ads now generate more global mobile revenue than mobile search ads. Content discovery has become integrated with social experiences, and communities now serve as distribution channels for content.
Head of Flurry Simon Khalaf breaks down 2014 app usage in his annual State of AppNation presentation. Learn why messaging will become the operating platform on mobile, why teens' behavior signals the beginning of the end of PC, and how retail in our pocket is changing everything!
Getting Started With Mobile Analytics: iOS Connect Santa Clara Meetup | Flurr...Flurry, Inc.
How to get started with Mobile Analytics:
- How to determine KPIs
- Who are my users
- Which campaigns are working?
- User behavior & lifecycle tracking
- Getting Started with Flurry Analytics
Yahoo Mobile Meetup: Bangalore & Hyderabad December 2015Flurry, Inc.
Following on from the success of our first Mobile Meetup in June, we are excited to host our second mobile developer event in Bangalore, India.
During this event, we will discuss the latest around the yahoo Mobile Developer Suit, with a deep dive into Flurry Analytics, and the Yahoo App Publishing Platform. We have some our best Flurry and YAP product and engineering people coming in from the US to speak to you.
Flurry Analytics - Mobile Monetization - ASW BerlinFlurry, Inc.
This document discusses monetizing mobile apps through ads. It notes that the mobile app ecosystem is large and growing, with billions generated from in-app purchases and mobile ads. Native ads and video ads are shown to perform best for mobile apps. The document provides recommendations on when and how to integrate ads, such as considering user experience and retention, experimenting with ad placement and formats, segmenting audiences, and focusing on ad metrics while maintaining a good user experience.
Flurry State of App Nation: Asia Edition, June 2015Flurry, Inc.
The document summarizes mobile app usage trends in Asia based on data from Flurry Analytics. Some key points:
- Asia has over 190,000 apps, 36,000 companies, and 610 million active devices.
- Shopping, lifestyle, and productivity apps are experiencing the fastest growth in Asia, increasing usage by 77% on average over the last year.
- Phablets (large smartphones) are the fastest growing device type in Asia, accounting for 60% of sessions in the region compared to 45% globally, and driving more engagement and a shift to productivity apps.
2016 Yahoo Taiwan Mobile Developer Conference Flurry, Inc.
We have hosted the 1st Yahoo Mobile Developer Conference (YMDC) in Taiwan. Please refer to the presentation to learn more about the latest Yahoo's technologies provided for mobile developers.
Please go to developer.yahoo.com to learn more!
Learn about the latest enhancements to the Yahoo Mobile Developer Suite, including Flurry Analytics and Yahoo App Publishing. We have invited our partner, PicCollage(拼貼趣) to share how they leverage Flurry Analytics and Explorer to optimize their App performance. Also, we have Cheetah Mobile(獵豹移動), one of the fastest growing app publisher in the world, will share how they leverage Native Ads to build a sustainable business model.
Flurry State of App Nation 2016 - CES APPNATION VII Flurry, Inc.
This document summarizes mobile app trends from a Flurry Analytics report. It finds that in 2015:
- Phablets accounted for over 50% of Android holiday activations and 27% of all device activations.
- Time spent on mobile apps increased sharply, with US users spending 3 hours and 40 minutes per day on their devices.
- Media consumption shifted heavily to apps, with daily US time spent on social, messaging and entertainment apps up over 100%.
- Five trends to watch in 2016 include the growth of messaging centers and services, the appification of the web and TV, and increased dominance of phablets.
Yahoo Mobile Developer Conference NYC - Mobile Revolution: Seven Years OnFlurry, Inc.
Mobile usage has grown significantly since 2011, with mobile sessions reaching 2 billion per day and over 720,000 new apps being added to app stores per month. People on average now spend over 3 hours and 40 minutes per day on their mobile devices, with time spent on messaging and social increasing by 50% and entertainment increasing by 240% from the second quarter of 2014 to the second quarter of 2015. In-app purchases and mobile ads now generate more global mobile revenue than mobile search ads. Content discovery has become integrated with social experiences, and communities now serve as distribution channels for content.
Head of Flurry Simon Khalaf breaks down 2014 app usage in his annual State of AppNation presentation. Learn why messaging will become the operating platform on mobile, why teens' behavior signals the beginning of the end of PC, and how retail in our pocket is changing everything!
Getting Started With Mobile Analytics: iOS Connect Santa Clara Meetup | Flurr...Flurry, Inc.
How to get started with Mobile Analytics:
- How to determine KPIs
- Who are my users
- Which campaigns are working?
- User behavior & lifecycle tracking
- Getting Started with Flurry Analytics
Yahoo Mobile Meetup: Bangalore & Hyderabad December 2015Flurry, Inc.
Following on from the success of our first Mobile Meetup in June, we are excited to host our second mobile developer event in Bangalore, India.
During this event, we will discuss the latest around the yahoo Mobile Developer Suit, with a deep dive into Flurry Analytics, and the Yahoo App Publishing Platform. We have some our best Flurry and YAP product and engineering people coming in from the US to speak to you.
Flurry Analytics - Mobile Monetization - ASW BerlinFlurry, Inc.
This document discusses monetizing mobile apps through ads. It notes that the mobile app ecosystem is large and growing, with billions generated from in-app purchases and mobile ads. Native ads and video ads are shown to perform best for mobile apps. The document provides recommendations on when and how to integrate ads, such as considering user experience and retention, experimenting with ad placement and formats, segmenting audiences, and focusing on ad metrics while maintaining a good user experience.
Flurry State of App Nation: Asia Edition, June 2015Flurry, Inc.
The document summarizes mobile app usage trends in Asia based on data from Flurry Analytics. Some key points:
- Asia has over 190,000 apps, 36,000 companies, and 610 million active devices.
- Shopping, lifestyle, and productivity apps are experiencing the fastest growth in Asia, increasing usage by 77% on average over the last year.
- Phablets (large smartphones) are the fastest growing device type in Asia, accounting for 60% of sessions in the region compared to 45% globally, and driving more engagement and a shift to productivity apps.
2016 Yahoo Taiwan Mobile Developer Conference Flurry, Inc.
We have hosted the 1st Yahoo Mobile Developer Conference (YMDC) in Taiwan. Please refer to the presentation to learn more about the latest Yahoo's technologies provided for mobile developers.
Please go to developer.yahoo.com to learn more!
Learn about the latest enhancements to the Yahoo Mobile Developer Suite, including Flurry Analytics and Yahoo App Publishing. We have invited our partner, PicCollage(拼貼趣) to share how they leverage Flurry Analytics and Explorer to optimize their App performance. Also, we have Cheetah Mobile(獵豹移動), one of the fastest growing app publisher in the world, will share how they leverage Native Ads to build a sustainable business model.
Flurry State of App Nation 2016 - CES APPNATION VII Flurry, Inc.
This document summarizes mobile app trends from a Flurry Analytics report. It finds that in 2015:
- Phablets accounted for over 50% of Android holiday activations and 27% of all device activations.
- Time spent on mobile apps increased sharply, with US users spending 3 hours and 40 minutes per day on their devices.
- Media consumption shifted heavily to apps, with daily US time spent on social, messaging and entertainment apps up over 100%.
- Five trends to watch in 2016 include the growth of messaging centers and services, the appification of the web and TV, and increased dominance of phablets.
Flurry Road Trip - Germany state of mobileFlurry, Inc.
This document summarizes key insights from a presentation about mobile app analytics and trends in Germany. It discusses how Flurry Analytics can be used to understand user behavior and identify top performing app categories in Germany. Specifically, it finds that gaming and messaging apps saw the most growth in Germany from 2015-2016, while business and finance apps declined. It also shows that Samsung devices are gaining popularity in Germany.
Anders from Priori Data presented on app store analytics and trends. The presentation covered the size and growth of the app economy, challenges in analyzing app markets due to broad categories, and Priori Data's process and database for tracking apps. A case study was presented on the Sudoku & Crosswords sub-category, analyzing trends, size and growth by country, market structure, and top apps. The presentation concluded with an invitation to participate in Priori Data's sub-category beta.
Enterprises will invest in creating and publishing mobile-optimized APIs for external developers
and third parties
- The report surveyed over 6,600 mobile developers and found that Facebook has become the dominant social network for app integration, likely due to its focus on native apps and mobile APIs.
44%
45.3%
10.7%
- Interest in HTML5 for app development has declined as developers report neutral or negative experiences with it. JavaScript has emerged as the preferred programming language for mobile.
Connecting to both public and enterprise data sources will become the norm for mobile apps
- Mobile app development is increasingly industrialized, with larger team sizes, more apps in development, and
A non-technical introduction to mobile analytics. Learn how it managed, analyzed, and how it drives business and product decisions.
This presentation focuses on in-app-analytics.
Important aspects it covers:
1. The tool covers Flurry for in-app-analytics: active users, retention, events, funnels, segments, user acquisition
2. It introduces App Annie for sales analytics
3. Case studies from Cammy and Skater
Reactions to WWDC 2014 - Social Media AnalysisBrand24
Find out more at: http://www.brand24.net
Social media monitoring makes it possible to see what is being said about your brand or a product.
This report was created in order to analyze data from the Internet monitoring about Apple Worldwide Developer Conference 2014. The event took place at Moscone West in San Francisco, California on June 2nd-6th 2014. It was the 25th anniversary of WWDC. Within those 5 days Apple announced plenty of pretty amazing new innovations including iOS 8 and OS X Yosemite. We examined the social media in search for contents related to WWDC2014 and general mood about the event. With Brand24 analyzing tool we collected over 56k mentions from over 2.5k domains and subdomains. Most of the Internet users had positive attitude towards the event and Apple’s announcements.
We distinguished 9 most talked-about Apple’s announcements on WWDC2014. Unsurprisingly the most popular were iOS and OS X updates. Internet users also discussed about new programming language, Swift, which appealed to the audience.
On the other hand, they talked about their expectations on what would be announced on WWDC. Two most anticipated devices were iPhone 6 and iWatch.
Optimizing User Acquisition for a Portfolio - Eric Seufert - Casual Connect A...Eric Seufert
This document discusses the benefits of building an app portfolio rather than focusing on individual apps. It notes that as people download fewer apps, advertising costs are rising, so cross-promoting within a portfolio of apps can help reduce acquisition costs. Building a portfolio also smooths out revenue across game lifecycles and protects against market sentiment shifts. The document recommends releasing multiple games and taking a strategic approach to cross-promotion, such as using optimized ad serving based on player data and creating a rich content ad portal to improve ad quality and engagement.
3 Mobile Marketing Stories for 2016 and BeyondEric Seufert
This document summarizes 3 mobile marketing stories from 2016 and beyond. Story 1 discusses the growth of mobile usage and time spent in apps, driving increased opportunities for rich media mobile advertising. Story 2 notes that television advertising is becoming less relevant as consumers spend more time on mobile, and mobile spending is growing faster. Story 3 explains that the Chinese mobile market is no longer growing rapidly and is increasingly competitive for Western developers due to local giants like Xiaomi.
HasOffers is a performance marketing platform that connects advertisers and publishers through mobile app tracking and networks globally. It provides campaign targeting and tracking across desktop, mobile web, and apps. HasOffers saw a 12% increase in click-to-install rates by passing data directly to mobile apps without redirects. The platform also offers a flexible API that large clients use to integrate custom technology. Performance marketing is a global business, and insights were shared from networks and campaigns in Asia, Europe, and the US, highlighting differences in top performing apps, devices, and user behaviors across regions. Emerging opportunities mentioned include video ads and tracking traffic between apps and mobile web.
Digital media analytics: web, mobile analytics - Ahmad Abdullah - GoogleJigserv Digital
Ahmad Abdullah from Google was at the ISB Digital Summit 2014 to conduct a session on 'Digital media analytics: web and mobile analytics' as part of the Digital Boot Camp workshop.
Flurry Mobile App Industry Trends Presentation, Business Insider Mobile Adver...Flurry, Inc.
This presentation covers key insights across the mobile app economy including market size, addressable market, consumer trends, what non-mobile industries and categories are being disrupted by mobile apps, comparison of consumer behavior on media platforms vs. ad spending and an outlook for what's next as the industry matures.
The State of App Engagement by Apps FlyerHarsha MV
Retention rates for mobile apps remain low, with only 10-12% of users remaining active after 7 days of downloading an app, and 4-5% after 30 days. However, year-over-year retention rates have improved slightly. Non-organic users are more engaged in the early funnel for Android but iOS users are more likely to make purchases. Lifetime engagement and purchasing behavior varies significantly between gaming and shopping apps. Regional comparisons show that North America has the highest rates of in-app purchasing activity.
Research in a data-rich world, or faster, cheaper and closer-to- the-moment r...Инга Кныш
Research in a data-rich world, or faster, cheaper and closer-to- the-moment research
Sam Curtis, Global Data Lead, TNS Global
Евгений Попов, Директор направления заказных маркетинговых исследований TNS Россия
Mobile Spree Berlin 2018: Jerome Perani, VP of Growth & Partnerships, L'Express
A keynote focusing on how to improve engagement by 45% through the use of push notifications, technical excellence, and reasonable ad experience.
Mobile Solutions: Challenging opportunitiesSimon Kibsgård
Presentation on how we work with mobile solutions in Creuna. Originally held for the Google Technology User Group in Denmark.
Covering both the business and the technology angle on mobile solutions.
As Presented at Internet Retailer by:
Thomas Nawara, Vice President of Digital Strategy & Design, North Central Region, Acquity Group
Julie Ask, Vice President & Principal Analyst, Forrester Research Inc.
Christopher Barcelona, Associate Director Emerging Media, Resource Interactive
Creating and selling mobile apps is almost an industry unto itself today. There are thousands that consumers are willing to pay a dollar or two to get on their phones, and many others that they'll happily add to their phones for free. This session will take a quick look at the universe of apps that apply to selling merchandise, tickets or travel accommodations and project their development over the next few years. Then it will dive deep into examples of mobile apps that are available now. Our expert—and opinionated—speakers will demonstrate apps and explain why each one hits or misses. The app industry is young enough that standards are yet to develop, so be prepared for lively debate among our presenters as they share opinions about what they like and don't like.
The document discusses case studies of companies that have successfully implemented two-sided market business models, including Google. It analyzes how Google has achieved scale and cost leadership in search and advertising by making products free and advertising cheaper. However, Google faces obstacles in areas like voice, messaging and payments where telecom operators have stronger capabilities. The document also examines Google's strategy of acquisitions and collecting user data to address these weaknesses and learn more about customers.
The document discusses the evolution and growth of the mobile applications market. It provides statistics on market size and revenue for mobile apps globally and in India. It describes the different types of mobile apps and the most popular apps. It also discusses the major app stores (Apple, Android, Blackberry), their business models and market shares. Porter's five forces and SWOT analyses are presented for the mobile apps industry. Emerging trends in business, education and location-based apps are also mentioned.
Google provides search, software development, media distribution, and information aggregation services. It aims to organize all of the world's information and make it universally accessible. Its main source of revenue is advertising, accounting for 97% of profits. Google acquires other companies to eliminate potential competitors and gain their technologies. The future of IT is shifting toward cloud computing and mobile platforms, with an emphasis on delivering content and services digitally.
Flurry Road Trip - Germany state of mobileFlurry, Inc.
This document summarizes key insights from a presentation about mobile app analytics and trends in Germany. It discusses how Flurry Analytics can be used to understand user behavior and identify top performing app categories in Germany. Specifically, it finds that gaming and messaging apps saw the most growth in Germany from 2015-2016, while business and finance apps declined. It also shows that Samsung devices are gaining popularity in Germany.
Anders from Priori Data presented on app store analytics and trends. The presentation covered the size and growth of the app economy, challenges in analyzing app markets due to broad categories, and Priori Data's process and database for tracking apps. A case study was presented on the Sudoku & Crosswords sub-category, analyzing trends, size and growth by country, market structure, and top apps. The presentation concluded with an invitation to participate in Priori Data's sub-category beta.
Enterprises will invest in creating and publishing mobile-optimized APIs for external developers
and third parties
- The report surveyed over 6,600 mobile developers and found that Facebook has become the dominant social network for app integration, likely due to its focus on native apps and mobile APIs.
44%
45.3%
10.7%
- Interest in HTML5 for app development has declined as developers report neutral or negative experiences with it. JavaScript has emerged as the preferred programming language for mobile.
Connecting to both public and enterprise data sources will become the norm for mobile apps
- Mobile app development is increasingly industrialized, with larger team sizes, more apps in development, and
A non-technical introduction to mobile analytics. Learn how it managed, analyzed, and how it drives business and product decisions.
This presentation focuses on in-app-analytics.
Important aspects it covers:
1. The tool covers Flurry for in-app-analytics: active users, retention, events, funnels, segments, user acquisition
2. It introduces App Annie for sales analytics
3. Case studies from Cammy and Skater
Reactions to WWDC 2014 - Social Media AnalysisBrand24
Find out more at: http://www.brand24.net
Social media monitoring makes it possible to see what is being said about your brand or a product.
This report was created in order to analyze data from the Internet monitoring about Apple Worldwide Developer Conference 2014. The event took place at Moscone West in San Francisco, California on June 2nd-6th 2014. It was the 25th anniversary of WWDC. Within those 5 days Apple announced plenty of pretty amazing new innovations including iOS 8 and OS X Yosemite. We examined the social media in search for contents related to WWDC2014 and general mood about the event. With Brand24 analyzing tool we collected over 56k mentions from over 2.5k domains and subdomains. Most of the Internet users had positive attitude towards the event and Apple’s announcements.
We distinguished 9 most talked-about Apple’s announcements on WWDC2014. Unsurprisingly the most popular were iOS and OS X updates. Internet users also discussed about new programming language, Swift, which appealed to the audience.
On the other hand, they talked about their expectations on what would be announced on WWDC. Two most anticipated devices were iPhone 6 and iWatch.
Optimizing User Acquisition for a Portfolio - Eric Seufert - Casual Connect A...Eric Seufert
This document discusses the benefits of building an app portfolio rather than focusing on individual apps. It notes that as people download fewer apps, advertising costs are rising, so cross-promoting within a portfolio of apps can help reduce acquisition costs. Building a portfolio also smooths out revenue across game lifecycles and protects against market sentiment shifts. The document recommends releasing multiple games and taking a strategic approach to cross-promotion, such as using optimized ad serving based on player data and creating a rich content ad portal to improve ad quality and engagement.
3 Mobile Marketing Stories for 2016 and BeyondEric Seufert
This document summarizes 3 mobile marketing stories from 2016 and beyond. Story 1 discusses the growth of mobile usage and time spent in apps, driving increased opportunities for rich media mobile advertising. Story 2 notes that television advertising is becoming less relevant as consumers spend more time on mobile, and mobile spending is growing faster. Story 3 explains that the Chinese mobile market is no longer growing rapidly and is increasingly competitive for Western developers due to local giants like Xiaomi.
HasOffers is a performance marketing platform that connects advertisers and publishers through mobile app tracking and networks globally. It provides campaign targeting and tracking across desktop, mobile web, and apps. HasOffers saw a 12% increase in click-to-install rates by passing data directly to mobile apps without redirects. The platform also offers a flexible API that large clients use to integrate custom technology. Performance marketing is a global business, and insights were shared from networks and campaigns in Asia, Europe, and the US, highlighting differences in top performing apps, devices, and user behaviors across regions. Emerging opportunities mentioned include video ads and tracking traffic between apps and mobile web.
Digital media analytics: web, mobile analytics - Ahmad Abdullah - GoogleJigserv Digital
Ahmad Abdullah from Google was at the ISB Digital Summit 2014 to conduct a session on 'Digital media analytics: web and mobile analytics' as part of the Digital Boot Camp workshop.
Flurry Mobile App Industry Trends Presentation, Business Insider Mobile Adver...Flurry, Inc.
This presentation covers key insights across the mobile app economy including market size, addressable market, consumer trends, what non-mobile industries and categories are being disrupted by mobile apps, comparison of consumer behavior on media platforms vs. ad spending and an outlook for what's next as the industry matures.
The State of App Engagement by Apps FlyerHarsha MV
Retention rates for mobile apps remain low, with only 10-12% of users remaining active after 7 days of downloading an app, and 4-5% after 30 days. However, year-over-year retention rates have improved slightly. Non-organic users are more engaged in the early funnel for Android but iOS users are more likely to make purchases. Lifetime engagement and purchasing behavior varies significantly between gaming and shopping apps. Regional comparisons show that North America has the highest rates of in-app purchasing activity.
Research in a data-rich world, or faster, cheaper and closer-to- the-moment r...Инга Кныш
Research in a data-rich world, or faster, cheaper and closer-to- the-moment research
Sam Curtis, Global Data Lead, TNS Global
Евгений Попов, Директор направления заказных маркетинговых исследований TNS Россия
Mobile Spree Berlin 2018: Jerome Perani, VP of Growth & Partnerships, L'Express
A keynote focusing on how to improve engagement by 45% through the use of push notifications, technical excellence, and reasonable ad experience.
Mobile Solutions: Challenging opportunitiesSimon Kibsgård
Presentation on how we work with mobile solutions in Creuna. Originally held for the Google Technology User Group in Denmark.
Covering both the business and the technology angle on mobile solutions.
As Presented at Internet Retailer by:
Thomas Nawara, Vice President of Digital Strategy & Design, North Central Region, Acquity Group
Julie Ask, Vice President & Principal Analyst, Forrester Research Inc.
Christopher Barcelona, Associate Director Emerging Media, Resource Interactive
Creating and selling mobile apps is almost an industry unto itself today. There are thousands that consumers are willing to pay a dollar or two to get on their phones, and many others that they'll happily add to their phones for free. This session will take a quick look at the universe of apps that apply to selling merchandise, tickets or travel accommodations and project their development over the next few years. Then it will dive deep into examples of mobile apps that are available now. Our expert—and opinionated—speakers will demonstrate apps and explain why each one hits or misses. The app industry is young enough that standards are yet to develop, so be prepared for lively debate among our presenters as they share opinions about what they like and don't like.
The document discusses case studies of companies that have successfully implemented two-sided market business models, including Google. It analyzes how Google has achieved scale and cost leadership in search and advertising by making products free and advertising cheaper. However, Google faces obstacles in areas like voice, messaging and payments where telecom operators have stronger capabilities. The document also examines Google's strategy of acquisitions and collecting user data to address these weaknesses and learn more about customers.
The document discusses the evolution and growth of the mobile applications market. It provides statistics on market size and revenue for mobile apps globally and in India. It describes the different types of mobile apps and the most popular apps. It also discusses the major app stores (Apple, Android, Blackberry), their business models and market shares. Porter's five forces and SWOT analyses are presented for the mobile apps industry. Emerging trends in business, education and location-based apps are also mentioned.
Google provides search, software development, media distribution, and information aggregation services. It aims to organize all of the world's information and make it universally accessible. Its main source of revenue is advertising, accounting for 97% of profits. Google acquires other companies to eliminate potential competitors and gain their technologies. The future of IT is shifting toward cloud computing and mobile platforms, with an emphasis on delivering content and services digitally.
The document discusses trends in the internet search industry. It notes that search advertising revenue has grown significantly over the past decade and is expected to continue growing. Google dominates the search market but Baidu and other players are gaining share, especially in mobile search which is growing rapidly. The document outlines revenue and market share for major search companies and discusses areas of focus and innovation among search engines.
Mobile apps are computer programs designed to run on mobile devices like smartphones and tablets. They contrast with desktop apps which run on computers and web apps which run in mobile browsers. Popular app stores include the Apple App Store and Google Play where most apps are downloaded. Developers must consider the constraints of mobile devices like smaller screens and battery life when building apps. Successful monetization strategies for apps include the freemium model with in-app purchases and advertising in free apps.
Mobile application markets have grown significantly due to increased use of mobile devices and advances in mobile technology. As mobile commerce expands, the size of the app market is expected to grow exponentially. There are now thousands of apps available across various app stores and mobile platforms, with total industry revenues estimated to reach $27 billion by 2013. While Apple currently dominates the market, analysts predict its share will decrease to 15% by 2015 as third-party app stores capture a larger portion of sales.
Presented during the 35th annual conference for the Specialized Information Publishers Association (SIPA), Astek Consulting spoke on mobile technology and marketing and what that means for the publishing industry, and industries in general.
The document discusses 5 mobile marketing channels that aspiring marketers can take advantage of: 1) mobile display ads, 2) SMS marketing, 3) mobile search advertising, 4) in-app advertising, and 5) MMS and mobile video. It provides examples of how each channel can be used and highlights opportunities they present. The conclusion encourages marketers to get started with mobile and outlines potential objectives like building mobile user lists and crafting synergy across channels.
This document summarizes 10 technology trends that are expected to become more important for marketers in 2016, focusing on the rise of closed ecosystems and the development of artificial intelligence. The trends involve the growth of "walled gardens" like Snapchat Discover and Facebook Instant Articles, new challenges for advertising from services like Netflix and ad blocking, the evolution of personalized search on mobile and through virtual assistants, the increasing role of messaging apps in sharing content and integrating other services, and the application of artificial intelligence to areas like maps, image recognition, sentiment analysis, and dynamic pricing. Marketers will need to adapt by working within these closed ecosystems, focusing on native content formats, and exploring how to provide customer service through new messaging platforms.
Best Practice Guide Mobile Apps - Marketing Overviewcrisdresch
This is a best practice guide on Mobile Applications, focused on the Marketing overview. It talks about the mobile market and the planning and strategy behind the mobile apps. Hope you enjoy it.
iSuppli forecasts substantial growth in the off-board navigation market, estimating the user base will grow from 62 million today to 263 million by 2014, generating $9.7 billion annually. Google Maps Navigation is expected to dominate with its free, ad-supported model. However, Google faces challenges from privacy concerns and competition from Nokia and Motorola who are developing their own navigation solutions. iSuppli has increased its revenue forecast for the global electronics manufacturing industry due to stronger-than-expected growth in 2010, but sees challenges for ODM profitability as margins decline.
This document discusses the importance of mobile analytics and mobile marketing strategies. Some key points include:
- Mobile usage is growing rapidly, with many people now owning smartphones and using mobile apps on a regular basis.
- Marketers need to ensure they have a mobile strategy in place to reach consumers across various mobile platforms and devices.
- It is important to track key metrics around mobile app usage, engagement, and effectiveness to understand user behavior and identify opportunities for optimization.
- An integrated approach to mobile measurement across digital channels can provide insights to improve mobile marketing programs and the user experience.
As part of our quarterly breakfast series, this presentation explores mobile technologies including mobile applications, mobile web, SMS text and the impact of networking.
Digital customer experience trends to watch 2013James Woodworth
expectations For digital Customer experiences are Rising
As customers add new devices to their repertoire of digital touchpoints, their
expectations for experiences that adapt to their context is on the rise. See how you should optimize your digital effort for 2013, and beyond
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
2.
Flurry was released in 2008 as a cross-platform
mobile analytics company
Their first major competitors were Bango and
Mobilytics
Flurry raised $15M Series C funding December
2010
T-Mobile partnership in October 2009
Flurry adds free crash analytics February 2013
Flurry reaches “Billion Monthly Active Device”
milestone April 2013
History
3. Flurry
Focused more on mobile
Google Analytics
apps
More biased towards
Provides better
Android (extra features
demographic, psychographi only available for Google
c information
Play apps)
Higher learning curve
More sophisticated ecommerce tracking
Flurry gives you all
data, can break down by
Generalized data
user
No data for retention
Comparison of similar tools
4.
Flurry is free and no credit card required
Takes a few hours for results to show; website
updated a few times throughout the day
Recently obtained $15M in series C funding
Revenue model – commission from targeted ad
campaigns
Sustainability, performance,
Pricing, Benefit/cost analysis
7. Three lines of code gives you:
New and active users
Session time and frequency
Top versions
Audience interests (by downloaded apps)
Language and geography
Breakdown by device model, carrier and
firmware
“Hello World” cont.
14.
Flurry keeps track of up to 605 different
versions of your app
The web interface allows a user to define by
day/month/year
Flurry recently received all series funding, now
ready to become large
Flurry delivered an iOS 7-compatible SDK
before iOS 7 was released and continues to
update their FAQ and patch their releases
Maintenance