This document outlines a research challenge focusing on digital technology used in film production by Disney and Warp studios. Students are asked to analyze 11 questions about how the two companies create productions, how technology has impacted them over the last 30 years, their business models and integration, what they own, how they market and release films, and how technology affects audiences. Responses must be detailed and handed in by the end of the day.

1. Research challenge
The focus of this research is on Digital technology. All responses must be
detailed and handed to Miss Stockwell or Miss Burchmore by the end of the
day.
1. How does Disney and Warp create their productions? (think about who
can embrace 3D/HD/Digital/35mm)
2. What effect does this haveon the company?
3. Create a timeline over the last 30 years of any major changes in
technology or film production. Consider things such as the internet,
Netflix, apple phones, games consoles etc…
4. Think about how you use technology, what can you do with your items
of technology? Do you think that it is whatthe companies wanted?
5. As you are awareDisney is a vastcompany. Arethey Vertically or
Horizontally integrated?
6. What does Disney own compared to Warp?
7. Which company is able to attract a bigger audience and why?
8. What are the positives of using digital technology for each of the
companies?
9. What are the negatives of this useof technology for the companies?
10.How does technology affect audiences?

2. 11.
Plan whatyou would discuss in this essay…
Think about how Disney marketand release their products compared to
Warp.
Think about The Dark Knight and the viral marketing campaign, could
Warp do something similar?
How can you watch Frozen?
How can you watch a Warp film?
What are the positives and the negatives of this?
Look in your revision guides! If you have lost them, let Miss Stockwell
know asap.