This conceptual paper discusses eWoM as a coping response dependent on positive, neutral, or negative experiences made by potential, actual, or former consumers of products, services, and brands. We combine existing lenses and propose an integrative model for unpacking eWoM to examine how different consumption experiences motivate consumers to share eWoM online. The paper further presents an eWoM Attentionscape as an appropriate tool for examining the amount of attention the resulting different types of eWoM receive from brand managers. We discuss how eWoM priorities can differ between public affairs professionals and consumers, and what the implications are for the management of eWoM in the context of public affairs and viral marketing.
The document discusses using electronic word-of-mouth (eWOM) on social media to increase return on investment (ROI). It examines how to measure eWOM engagement and the types of content that sparks positive eWOM. Case studies on Zappos and Hokey Pokey ice cream show that building communities and incentivizing influencers to spread positive messages can lead to increased brand awareness, ROI, and sales revenue from social media campaigns. While many social media users are inactive, the document concludes that eWOM through true engagement and influential individuals within a community sense can directly impact a business's ROI.
EFFECT OF ELECTRONIC WORD OF MOUTH (eWOM) ON SOCIAL MEDIA (FACEBOOK FANPAGE)W...Vany Hilman Ghifary
Variable eWOM have a significant effect on Purchase Intention on the respondent data OPPO mobile users by 2016. This is indicated by the coefficient of determination variables eWOM by 55.2% with a significance level of 0.0000 (sig <0.05). The implication of this study is that eWOM (electronic word of mouth) may also increase the purchasing intention to OPPO mobile phone products.
Effect on word of mouth and e word of mouth on cbRajeev K
This document discusses word-of-mouth marketing (WOMM) and its advantages over traditional marketing. WOMM involves positive or negative person-to-person communication about products and services. It is a highly effective marketing method because people trust recommendations from other consumers more than commercial messaging. The document then explores electronic word-of-mouth on the internet and defines opinion leadership, before examining case studies of successful WOMM campaigns and providing statistics on the impact and prevalence of WOMM.
This document discusses electronic word of mouth (eWoM) and its evolution from traditional word of mouth communication. It defines eWoM as any positive or negative statement made about a product or company available online. The presentation covers the key elements of eWoM content, different types of influencers, and case studies of both positive and negative eWoM examples from companies like Starbucks, McDonalds, and Whole Foods. It also discusses how eWoM can go viral and how companies can build communities through engaging content that motivates sharing.
eWOM refers to positive or negative statements made by customers about products or companies that are shared online. The document examines the consequences of eWOM for consumers and companies. For consumers, eWOM allows for more informed purchasing decisions but can be influenced by both positive and negative reviews. Companies must view eWOM as both an opportunity and a challenge, as it provides information about customers but can also influence brand perceptions. The type of eWOM platform impacts the credibility and trust of the information shared.
Ewom credibility on social networking sites a frameworkLaurent Muzellec
This document proposes a new framework for understanding the credibility of electronic word of mouth (eWOM) on social networking sites. The framework, called the "4Cs of eWOM Credibility", consists of four components: Community, Competence, Content, and Consensus. Community refers to the relationship between the sender and receiver of eWOM information. Competence considers the expertise levels of both the sender and receiver. Content examines the substance of the eWOM message itself. And Consensus looks at how well the message resonates with and is agreed upon by the receiver. The framework synthesizes previous research on factors that influence the perceived credibility of word of mouth recommendations in both offline and online contexts.
The Power of e-Word of Mouth. Adding Social Media to the Marketing Mix Fernando Barrenechea
This document discusses the power of electronic word-of-mouth (e-WOM) on social media and how it has changed marketing. Social media have captured consumers' attention and traditional advertising messages may not be as effective. While advertising has high reach, e-WOM has more credibility since it comes from people consumers know. Both advertising and e-WOM are important for brands but must be used together and reinforce each other. Companies need to listen to social media, set goals for their presence, choose appropriate platforms to engage consumers, and measure the results of their social media marketing.
The document discusses using electronic word-of-mouth (eWOM) on social media to increase return on investment (ROI). It examines how to measure eWOM engagement and the types of content that sparks positive eWOM. Case studies on Zappos and Hokey Pokey ice cream show that building communities and incentivizing influencers to spread positive messages can lead to increased brand awareness, ROI, and sales revenue from social media campaigns. While many social media users are inactive, the document concludes that eWOM through true engagement and influential individuals within a community sense can directly impact a business's ROI.
EFFECT OF ELECTRONIC WORD OF MOUTH (eWOM) ON SOCIAL MEDIA (FACEBOOK FANPAGE)W...Vany Hilman Ghifary
Variable eWOM have a significant effect on Purchase Intention on the respondent data OPPO mobile users by 2016. This is indicated by the coefficient of determination variables eWOM by 55.2% with a significance level of 0.0000 (sig <0.05). The implication of this study is that eWOM (electronic word of mouth) may also increase the purchasing intention to OPPO mobile phone products.
Effect on word of mouth and e word of mouth on cbRajeev K
This document discusses word-of-mouth marketing (WOMM) and its advantages over traditional marketing. WOMM involves positive or negative person-to-person communication about products and services. It is a highly effective marketing method because people trust recommendations from other consumers more than commercial messaging. The document then explores electronic word-of-mouth on the internet and defines opinion leadership, before examining case studies of successful WOMM campaigns and providing statistics on the impact and prevalence of WOMM.
This document discusses electronic word of mouth (eWoM) and its evolution from traditional word of mouth communication. It defines eWoM as any positive or negative statement made about a product or company available online. The presentation covers the key elements of eWoM content, different types of influencers, and case studies of both positive and negative eWoM examples from companies like Starbucks, McDonalds, and Whole Foods. It also discusses how eWoM can go viral and how companies can build communities through engaging content that motivates sharing.
eWOM refers to positive or negative statements made by customers about products or companies that are shared online. The document examines the consequences of eWOM for consumers and companies. For consumers, eWOM allows for more informed purchasing decisions but can be influenced by both positive and negative reviews. Companies must view eWOM as both an opportunity and a challenge, as it provides information about customers but can also influence brand perceptions. The type of eWOM platform impacts the credibility and trust of the information shared.
Ewom credibility on social networking sites a frameworkLaurent Muzellec
This document proposes a new framework for understanding the credibility of electronic word of mouth (eWOM) on social networking sites. The framework, called the "4Cs of eWOM Credibility", consists of four components: Community, Competence, Content, and Consensus. Community refers to the relationship between the sender and receiver of eWOM information. Competence considers the expertise levels of both the sender and receiver. Content examines the substance of the eWOM message itself. And Consensus looks at how well the message resonates with and is agreed upon by the receiver. The framework synthesizes previous research on factors that influence the perceived credibility of word of mouth recommendations in both offline and online contexts.
The Power of e-Word of Mouth. Adding Social Media to the Marketing Mix Fernando Barrenechea
This document discusses the power of electronic word-of-mouth (e-WOM) on social media and how it has changed marketing. Social media have captured consumers' attention and traditional advertising messages may not be as effective. While advertising has high reach, e-WOM has more credibility since it comes from people consumers know. Both advertising and e-WOM are important for brands but must be used together and reinforce each other. Companies need to listen to social media, set goals for their presence, choose appropriate platforms to engage consumers, and measure the results of their social media marketing.
Word-of-mouth is important for service marketers as consumers rely on it to reduce risk. Electronic word-of-mouth on sites like Facebook allow consumers to check-in and share comments about businesses with friends. This makes it easy to informally influence others. Service providers should pay attention to electronic word-of-mouth to minimize harmful comments and maximize helpful ones by prioritizing response timing and focus. Consumers view peer-generated word-of-mouth as more trustworthy than firm-generated messages.
The document provides presentation notes for a talk given to IAB Mexico. The key points are:
1) The presenter will review what works to build brands online by focusing on metrics beyond direct response like click-through rates.
2) While click-through continues to dominate online marketing, research shows that online ads can build brands similarly to other media and creativity remains important.
3) Large format ads like billboards have been shown to be most effective at moving metrics like awareness and purchase intent, reinforcing the message that "bigger is better" for online brand building.
Ads are no longer unidirectional or one-dimensional but a blend of offline and online techniques designed to directly interact with the community. For many companies, advertising via online platforms such as YouTube and Vimeo has replaced commercials on television altogether. Recently, branded flash mobs have emerged as a popular form of viral advertising. While many branded flash mobs have experienced millions of YouTube views a metric such as view count does not fully indicate the effectiveness of the ad. This netnographic study evaluates viewers’ attitude toward the ad to better understand the effects of branded flash mobs. After examining 2,882 YouTube comments from three virally successful branded flash mob ads, a typology is developed, referred to as the archetype of consumer attitude matrix, to enable academics to formulate research questions regarding branded flash mobs. These archetypes of consumer attitudes to the online ad, in this case branded flash mobs, aid in the assessment of consumer response based on processing (cognitive versus emotive) and stance (supportive versus antagonistic). This typology also serves as a guide to marketing managers in the use of branded flash mobs in their viral campaigns. The article concludes with recommendations for future research.
This document summarizes a literature review on how social media influencers have replaced traditional spokespeople in cosmetics advertising targeted at millennials. It discusses how media-multitasking, electronic word of mouth, and self-performance on social media platforms like YouTube, Instagram and Snapchat have influenced advertising strategies. Social media influencers are everyday consumers who shape attitudes through their social media content. They have helped bridge the gap between advertisers and millennials by providing a more personal and trusted endorsement compared to celebrity spokespeople. As the use of these influencers increases, it could significantly impact millennials' purchasing habits over the next ten years by empowering them as more educated consumers.
The document discusses best practices for email marketing, including focusing messages, using simple designs that scan well on mobile, and building trust. Technology savvy individuals tend to dislike printed mail but accept personalized online advertising. Effective subject lines are brief and create urgency. Landing pages and social sharing integration are also important. Case studies show email campaigns that follow best practices can increase website traffic and conversions significantly compared to those without best practices.
How Social Media is Changing the World of Business by Dean Russell, Fleishman...Fleishman-Hillard
Social media is changing the agency landscape with the roles of advertising, marketing and PR increasingly merging. This presentation looks at the challenges of of the concept of social business and how social media will increasingly play a role in organisations that goes deeper than sales and marketing alone.
The document discusses the impact of social media on marketing. Some key points:
- Social media has become mainstream and consumers are openly sharing experiences and influencing others. This requires new marketing tools and metrics.
- Consumers increasingly trust peer recommendations over traditional advertising and are actively engaging with brands on social media platforms like blogs, reviews and social networks.
- Marketers need to shift from one-way "telling and selling" to building relationships and conversations in order to be relevant to today's consumers. Measuring engagement rather than just reach and awareness is important.
Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...Clive Maclean
The opportunity is clear. Forget about continuing to structure your agency in silos like brand, direct, digital and social marketing, and start to think about People2People marketing.
If you can integrate your marketing efforts and succeed in motivating customers not only to interact with you, but to share their personal networks with you, you will have created a powerful channel for your brand in the marketplace.
How do teenagers in bahrain respond to online advertisingAlexander Decker
This document summarizes a study on how teenagers in Bahrain respond to online advertising. It finds that while Bahraini teenagers spend on average 15 hours per week online, 32% spend less than 5 hours online. The top uses of the internet for teenagers are chatting (68%), entertainment (62%), and searching topics of interest (41%). Regarding advertising, the study aims to understand teenagers' attitudes toward online ads, which types of ads are most effective, and how ads influence purchasing decisions. The results provide insight into challenges of online marketing to teenagers in Bahrain.
Thoughts On The Future Of Social MediaBrian Cavoli
The document discusses key trends and opportunities in social media in 2009. It notes that consumer participation in social media continues to increase, driving people to expand their networks. It also notes that discussions about brands and product recommendations will grow. Finally, it states that with more online conversations, brands need to be creative to effectively participate and break through the noise.
The future of recruiting is social.
Social media has revolutionized marketing - now, it is changing the face of recruiting. Never before has talent deep in an organization been so accessible. The wide array of social media tools are becoming more critical to success than traditional methods of recruitment advertising and prospecting.
This event will discuss the dramatic impact social media and web 2.0 technologies are having on the staffing practice in many organizations today. You'll learn how companies are successfully using social media tools to identify, source and build meaningful relationships with the top "A" level passive candidates in their industries.
We'll evaluate each of the social media platforms and discuss how you can apply them within your own organization to attract more qualified candidates faster and at a lower cost.
You'll also learn the metrics and evaluations you can apply to quantify the impact this is having on your business.
KEY TAKE-AWAYS:
* Understand all the important social media trends and how they are impacting recruiting
* Learn best practices, potential risks and company investments required
* Learn how to evaluate success and measure business impact
* Learn how to identify, connect and build relationships with passive candidates in these environments
* Learn how this can be applies to enhance your employment brand
This document discusses the importance of e-reputation management in today's digital world where customers can instantly share their experiences and opinions online. It notes that negative feedback online can quickly go viral and damage a company's reputation. While e-reputation management is important, it is often an afterthought for many companies. The document advocates for proactive e-reputation strategies like search engine optimization, content management, and social media monitoring to optimize a brand and encourage positive customer interactions online. It also stresses the importance of responding to customer complaints to build trust and loyalty.
Social Media Plus Conference PresentationBrian Cavoli
The document discusses how social media is changing recruitment and staffing. It outlines trends like increased job mobility, contingent labor, and the importance of employer branding on social networks. It provides tips for using platforms like LinkedIn, Facebook, Twitter, YouTube, and Google Reader to engage candidates and build employer brands. Companies that effectively use social media see increased revenue and profits compared to peers. Measurement of results and developing an overall strategy are also discussed.
This document summarizes trends in online media consumption and influence. It finds that young people prefer mobile devices and social media over traditional media like newspapers. Content is increasingly consumed on demand and shared through social networks. Video is a popular way to learn online as broadband access has expanded. The peak hours for online activity and video viewing are evenings from 9pm to 1am locally. The top languages and social media platforms reach most of the world's online population. Companies are advised to listen to customers online, make useful insights accessible, and identify influential voices to expand their reach.
Dear student, Cheap Assignment Help, an online tutoring company, provides students with a wide range of online assignment help services for students studying in classes K-12, and College or university. The Expert team of professional online assignment help tutors at Cheap Assignment Help .COM provides a wide range of help with assignments through services such as college assignment help, university assignment help, homework assignment help, email assignment help and online assignment help. Our expert team consists of passionate and professional assignment help tutors, having masters and PhD degrees from the best universities of the world, from different countries like Australia, United Kingdom, United States, Canada, UAE and many more who give the best quality and plagiarism free answers of the assignment help questions submitted by students, on sharp deadline. Cheap Assignment Help .COM tutors are available 24x7 to provide assignment help in diverse fields - Math, Chemistry, Physics, Writing, Thesis, Essay, Accounting, Finance, Data Analysis, Case Studies, Term Papers, and Projects etc. We also provide assistance to the problems in programming languages such as C/C++, Java, Python, Matlab, .Net, Engineering assignment help and Finance assignment help. The expert team of certified online tutors in diverse fields at Cheap Assignment Help .COM available around the clock (24x7) to provide live help to students with their assignment and questions. We have also excelled in providing E-education with latest web technology. The Students can communicate with our online assignment tutors using voice, video and an interactive white board. We help students in solving their problems, assignments, tests and in study plans. You will feel like you are learning from a highly skilled online tutor in person just like in classroom teaching. You can see what the tutor is writing, and at the same time you can ask the questions which arise in your mind. You only need a PC with Internet connection or a Laptop with Wi-Fi Internet access. We provide live online tutoring which can be accessed at anytime and anywhere according to student’s convenience. We have tutors in every subject such as Math, Chemistry, Biology, Physics and English whatever be the school level. Our college and university level tutors provide engineering online tutoring in areas such as Computer Science, Electrical and Electronics engineering, Mechanical engineering and Chemical engineering. Regards http://www.cheapassignmenthelp.com/ http://www.cheapassignmenthelp.co.uk/
This study examines how various factors influence consumer attitudes and behavioral intentions regarding online banner advertisements. The author conducted a study with 300 participants to understand how elements like celebrity endorsements, animation, text information, and interactivity impact attitudes toward ads and click-through rates. The study found that these factors play a role in shaping consumer attitudes, and more positive attitudes can increase click-through intentions. The author proposes several hypotheses about the relationships between different online ad elements, attitudes, and behavioral responses.
This study examines how various factors in online banner advertisements influence consumer attitudes and behavioral intentions. A survey was conducted with 300 respondents to analyze the impact of celebrity endorsements, text information, animations, banner position, and interactivity on attitudes toward banner ads and click-through intentions.
The results found that celebrity endorsements, banner position, and interactivity had a significant positive effect on attitudes toward banner ads, but text information and animations did not. Additionally, more positive attitudes toward banner ads led to greater click-through intentions. Therefore, the study suggests that how banner ads are designed and positioned, as well as their interactivity, are important in shaping consumer responses.
The document discusses how marketing is evolving from traditional advertising to integrated social media marketing. It provides examples of how companies can leverage different social media platforms like Facebook, LinkedIn, blogs and Twitter to build their brand and engage with customers. The key aspects highlighted include the need to clarify brand goals, develop an integrated social media strategy, and leverage user generated content and online conversations to build relationships rather than just do one-way messaging.
1. The study focused on media usage patterns of 5 age groups in Saskatchewan through surveys of 4,500 residents between August 2016 and January 2017.
2. Almost nine in 10 Saskatchewan residents have shopped online, with 4 in 10 considering themselves sophisticated online shoppers.
3. Saskatchewan residents have become more sophisticated and segmented in their online shopping behaviors depending on their individual needs and preferences.
The document discusses some of the ongoing challenges of ecommerce and online marketing, including difficulties measuring the effectiveness of online ads and consumer resistance to change. It outlines advantages like global reach and ability to target consumers, as well as disadvantages like clutter and annoyance from pop-ups. The document also examines how companies can use social media platforms like Facebook for online marketing campaigns.
Influence of electronic word of mouth on Consumers Purchase IntentionNasif Chowdhury
This document presents a research study on the influence of electronic word of mouth on consumer purchase intention. The study examines how social factors like social capital, tie strength, trust, and interpersonal influence impact the relationship between electronic word of mouth shared on social media and consumers' purchase decisions. The researcher developed hypotheses about these relationships and proposed a conceptual framework. A survey methodology was designed to collect data to analyze the hypotheses using regression and correlation analyses. The results found support for most hypotheses except the relationship between homophily and purchase intention. The study provides recommendations for marketers on leveraging electronic word of mouth on social media.
Word-of-mouth is important for service marketers as consumers rely on it to reduce risk. Electronic word-of-mouth on sites like Facebook allow consumers to check-in and share comments about businesses with friends. This makes it easy to informally influence others. Service providers should pay attention to electronic word-of-mouth to minimize harmful comments and maximize helpful ones by prioritizing response timing and focus. Consumers view peer-generated word-of-mouth as more trustworthy than firm-generated messages.
The document provides presentation notes for a talk given to IAB Mexico. The key points are:
1) The presenter will review what works to build brands online by focusing on metrics beyond direct response like click-through rates.
2) While click-through continues to dominate online marketing, research shows that online ads can build brands similarly to other media and creativity remains important.
3) Large format ads like billboards have been shown to be most effective at moving metrics like awareness and purchase intent, reinforcing the message that "bigger is better" for online brand building.
Ads are no longer unidirectional or one-dimensional but a blend of offline and online techniques designed to directly interact with the community. For many companies, advertising via online platforms such as YouTube and Vimeo has replaced commercials on television altogether. Recently, branded flash mobs have emerged as a popular form of viral advertising. While many branded flash mobs have experienced millions of YouTube views a metric such as view count does not fully indicate the effectiveness of the ad. This netnographic study evaluates viewers’ attitude toward the ad to better understand the effects of branded flash mobs. After examining 2,882 YouTube comments from three virally successful branded flash mob ads, a typology is developed, referred to as the archetype of consumer attitude matrix, to enable academics to formulate research questions regarding branded flash mobs. These archetypes of consumer attitudes to the online ad, in this case branded flash mobs, aid in the assessment of consumer response based on processing (cognitive versus emotive) and stance (supportive versus antagonistic). This typology also serves as a guide to marketing managers in the use of branded flash mobs in their viral campaigns. The article concludes with recommendations for future research.
This document summarizes a literature review on how social media influencers have replaced traditional spokespeople in cosmetics advertising targeted at millennials. It discusses how media-multitasking, electronic word of mouth, and self-performance on social media platforms like YouTube, Instagram and Snapchat have influenced advertising strategies. Social media influencers are everyday consumers who shape attitudes through their social media content. They have helped bridge the gap between advertisers and millennials by providing a more personal and trusted endorsement compared to celebrity spokespeople. As the use of these influencers increases, it could significantly impact millennials' purchasing habits over the next ten years by empowering them as more educated consumers.
The document discusses best practices for email marketing, including focusing messages, using simple designs that scan well on mobile, and building trust. Technology savvy individuals tend to dislike printed mail but accept personalized online advertising. Effective subject lines are brief and create urgency. Landing pages and social sharing integration are also important. Case studies show email campaigns that follow best practices can increase website traffic and conversions significantly compared to those without best practices.
How Social Media is Changing the World of Business by Dean Russell, Fleishman...Fleishman-Hillard
Social media is changing the agency landscape with the roles of advertising, marketing and PR increasingly merging. This presentation looks at the challenges of of the concept of social business and how social media will increasingly play a role in organisations that goes deeper than sales and marketing alone.
The document discusses the impact of social media on marketing. Some key points:
- Social media has become mainstream and consumers are openly sharing experiences and influencing others. This requires new marketing tools and metrics.
- Consumers increasingly trust peer recommendations over traditional advertising and are actively engaging with brands on social media platforms like blogs, reviews and social networks.
- Marketers need to shift from one-way "telling and selling" to building relationships and conversations in order to be relevant to today's consumers. Measuring engagement rather than just reach and awareness is important.
Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...Clive Maclean
The opportunity is clear. Forget about continuing to structure your agency in silos like brand, direct, digital and social marketing, and start to think about People2People marketing.
If you can integrate your marketing efforts and succeed in motivating customers not only to interact with you, but to share their personal networks with you, you will have created a powerful channel for your brand in the marketplace.
How do teenagers in bahrain respond to online advertisingAlexander Decker
This document summarizes a study on how teenagers in Bahrain respond to online advertising. It finds that while Bahraini teenagers spend on average 15 hours per week online, 32% spend less than 5 hours online. The top uses of the internet for teenagers are chatting (68%), entertainment (62%), and searching topics of interest (41%). Regarding advertising, the study aims to understand teenagers' attitudes toward online ads, which types of ads are most effective, and how ads influence purchasing decisions. The results provide insight into challenges of online marketing to teenagers in Bahrain.
Thoughts On The Future Of Social MediaBrian Cavoli
The document discusses key trends and opportunities in social media in 2009. It notes that consumer participation in social media continues to increase, driving people to expand their networks. It also notes that discussions about brands and product recommendations will grow. Finally, it states that with more online conversations, brands need to be creative to effectively participate and break through the noise.
The future of recruiting is social.
Social media has revolutionized marketing - now, it is changing the face of recruiting. Never before has talent deep in an organization been so accessible. The wide array of social media tools are becoming more critical to success than traditional methods of recruitment advertising and prospecting.
This event will discuss the dramatic impact social media and web 2.0 technologies are having on the staffing practice in many organizations today. You'll learn how companies are successfully using social media tools to identify, source and build meaningful relationships with the top "A" level passive candidates in their industries.
We'll evaluate each of the social media platforms and discuss how you can apply them within your own organization to attract more qualified candidates faster and at a lower cost.
You'll also learn the metrics and evaluations you can apply to quantify the impact this is having on your business.
KEY TAKE-AWAYS:
* Understand all the important social media trends and how they are impacting recruiting
* Learn best practices, potential risks and company investments required
* Learn how to evaluate success and measure business impact
* Learn how to identify, connect and build relationships with passive candidates in these environments
* Learn how this can be applies to enhance your employment brand
This document discusses the importance of e-reputation management in today's digital world where customers can instantly share their experiences and opinions online. It notes that negative feedback online can quickly go viral and damage a company's reputation. While e-reputation management is important, it is often an afterthought for many companies. The document advocates for proactive e-reputation strategies like search engine optimization, content management, and social media monitoring to optimize a brand and encourage positive customer interactions online. It also stresses the importance of responding to customer complaints to build trust and loyalty.
Social Media Plus Conference PresentationBrian Cavoli
The document discusses how social media is changing recruitment and staffing. It outlines trends like increased job mobility, contingent labor, and the importance of employer branding on social networks. It provides tips for using platforms like LinkedIn, Facebook, Twitter, YouTube, and Google Reader to engage candidates and build employer brands. Companies that effectively use social media see increased revenue and profits compared to peers. Measurement of results and developing an overall strategy are also discussed.
This document summarizes trends in online media consumption and influence. It finds that young people prefer mobile devices and social media over traditional media like newspapers. Content is increasingly consumed on demand and shared through social networks. Video is a popular way to learn online as broadband access has expanded. The peak hours for online activity and video viewing are evenings from 9pm to 1am locally. The top languages and social media platforms reach most of the world's online population. Companies are advised to listen to customers online, make useful insights accessible, and identify influential voices to expand their reach.
Dear student, Cheap Assignment Help, an online tutoring company, provides students with a wide range of online assignment help services for students studying in classes K-12, and College or university. The Expert team of professional online assignment help tutors at Cheap Assignment Help .COM provides a wide range of help with assignments through services such as college assignment help, university assignment help, homework assignment help, email assignment help and online assignment help. Our expert team consists of passionate and professional assignment help tutors, having masters and PhD degrees from the best universities of the world, from different countries like Australia, United Kingdom, United States, Canada, UAE and many more who give the best quality and plagiarism free answers of the assignment help questions submitted by students, on sharp deadline. Cheap Assignment Help .COM tutors are available 24x7 to provide assignment help in diverse fields - Math, Chemistry, Physics, Writing, Thesis, Essay, Accounting, Finance, Data Analysis, Case Studies, Term Papers, and Projects etc. We also provide assistance to the problems in programming languages such as C/C++, Java, Python, Matlab, .Net, Engineering assignment help and Finance assignment help. The expert team of certified online tutors in diverse fields at Cheap Assignment Help .COM available around the clock (24x7) to provide live help to students with their assignment and questions. We have also excelled in providing E-education with latest web technology. The Students can communicate with our online assignment tutors using voice, video and an interactive white board. We help students in solving their problems, assignments, tests and in study plans. You will feel like you are learning from a highly skilled online tutor in person just like in classroom teaching. You can see what the tutor is writing, and at the same time you can ask the questions which arise in your mind. You only need a PC with Internet connection or a Laptop with Wi-Fi Internet access. We provide live online tutoring which can be accessed at anytime and anywhere according to student’s convenience. We have tutors in every subject such as Math, Chemistry, Biology, Physics and English whatever be the school level. Our college and university level tutors provide engineering online tutoring in areas such as Computer Science, Electrical and Electronics engineering, Mechanical engineering and Chemical engineering. Regards http://www.cheapassignmenthelp.com/ http://www.cheapassignmenthelp.co.uk/
This study examines how various factors influence consumer attitudes and behavioral intentions regarding online banner advertisements. The author conducted a study with 300 participants to understand how elements like celebrity endorsements, animation, text information, and interactivity impact attitudes toward ads and click-through rates. The study found that these factors play a role in shaping consumer attitudes, and more positive attitudes can increase click-through intentions. The author proposes several hypotheses about the relationships between different online ad elements, attitudes, and behavioral responses.
This study examines how various factors in online banner advertisements influence consumer attitudes and behavioral intentions. A survey was conducted with 300 respondents to analyze the impact of celebrity endorsements, text information, animations, banner position, and interactivity on attitudes toward banner ads and click-through intentions.
The results found that celebrity endorsements, banner position, and interactivity had a significant positive effect on attitudes toward banner ads, but text information and animations did not. Additionally, more positive attitudes toward banner ads led to greater click-through intentions. Therefore, the study suggests that how banner ads are designed and positioned, as well as their interactivity, are important in shaping consumer responses.
The document discusses how marketing is evolving from traditional advertising to integrated social media marketing. It provides examples of how companies can leverage different social media platforms like Facebook, LinkedIn, blogs and Twitter to build their brand and engage with customers. The key aspects highlighted include the need to clarify brand goals, develop an integrated social media strategy, and leverage user generated content and online conversations to build relationships rather than just do one-way messaging.
1. The study focused on media usage patterns of 5 age groups in Saskatchewan through surveys of 4,500 residents between August 2016 and January 2017.
2. Almost nine in 10 Saskatchewan residents have shopped online, with 4 in 10 considering themselves sophisticated online shoppers.
3. Saskatchewan residents have become more sophisticated and segmented in their online shopping behaviors depending on their individual needs and preferences.
The document discusses some of the ongoing challenges of ecommerce and online marketing, including difficulties measuring the effectiveness of online ads and consumer resistance to change. It outlines advantages like global reach and ability to target consumers, as well as disadvantages like clutter and annoyance from pop-ups. The document also examines how companies can use social media platforms like Facebook for online marketing campaigns.
Influence of electronic word of mouth on Consumers Purchase IntentionNasif Chowdhury
This document presents a research study on the influence of electronic word of mouth on consumer purchase intention. The study examines how social factors like social capital, tie strength, trust, and interpersonal influence impact the relationship between electronic word of mouth shared on social media and consumers' purchase decisions. The researcher developed hypotheses about these relationships and proposed a conceptual framework. A survey methodology was designed to collect data to analyze the hypotheses using regression and correlation analyses. The results found support for most hypotheses except the relationship between homophily and purchase intention. The study provides recommendations for marketers on leveraging electronic word of mouth on social media.
Facebook check-in provides a new form of electronic word-of-mouth (e-WOM) marketing for local businesses. By allowing users to check-in at locations on Facebook, businesses can leverage positive e-WOM from customers and opinion leaders to build their brand awareness, reputation, and perception of value. However, companies must also carefully manage any negative e-WOM on social media to maintain credibility and trustworthiness with consumer reference groups.
Word-of-mouth marketing (WOMM) and creating positive buzz around products and services has become increasingly important as traditional marketing methods become less effective and trusted. Research shows that 84% of B2B campaigns resulted in lower sales and only 18% of TV ads generate a positive ROI. WOMM is driven by conversations and social sharing between consumers and influences up to two-thirds of the US economy. Those within social networks act as influencers, spreading information to their contacts, fueling the diffusion of buzz. Marketers can identify and leverage these influencers to help stimulate positive word-of-mouth.
Cryptanalysis of the seal encryption algorithmdegarden
This document summarizes cryptanalysis performed on the SEAL encryption algorithm. The analysis first describes attacking a simplified version of SEAL that reveals parts of the secret tables from about 224 computations. For the original SEAL algorithm, the analysis constructs a test to distinguish it from a random function using about 230 computations and derives some bits of information about the secret tables. Preliminaries are also presented on the role of modular additions in SEAL and correlations between some words used in its generator functions.
Current Research Questions in Word of Mouth CommunicationAlexander Rossmann
This document summarizes current research questions in word-of-mouth communication. It identifies several key areas for further study: 1) understanding why users engage in online word-of-mouth behavior and how it creates value, 2) exploring how different types of word-of-mouth content impact engagement and purchasing behavior, and 3) examining the specific organizational capabilities needed to foster the impact of word-of-mouth on customers. The document was authored by Alexander Rossmann of Next Corporate Communication Research Center.
Wykorzystaj Excel w swojej firmie
* Przeprowadzaj analizy statystyczne.
* Steruj procesami w firmie.
* Monitoruj obciążenie systemów.
Excel jest jedną z najpopularniejszych aplikacji biurowych, znaną niemal wszystkim posiadaczom komputerów. Jednak większość użytkowników wykorzystuje jedynie część możliwości tej aplikacji, nie wiedząc, że -- oprócz obliczania sum i średnich w standardowych arkuszach -- może ona ułatwić pracę na wiele sposobów. Narzędzia oferowane przez Excel, m.in. te, które służą do analizy i wizualizacji, warto stosować w znacznie szerszym zakresie, gromadząc i przetwarzając dane z wielu innych systemów.
Książka "Excel. Analiza danych biznesowych" przedstawia sposoby zastosowania tej aplikacji do realizacji zadań związanych z kierowaniem przedsiębiorstwem bądź zespołem produkcyjnym. Czytając ją, poznasz przykładowe aplikacje Excela i nauczysz się korzystać z wbudowanych w ten program narzędzi. Dowiesz się, jak przeprowadzać analizy za pomocą wykresów i tabel przestawnych, wyznaczać trendy na podstawie danych historycznych, korzystać z modułu Solver oraz tworzyć własne moduły obliczeniowe.
* Obliczenia i analizy statystyczne
* Korzystanie z tabel i wykresów przestawnych
* Tworzenie modeli matematycznych
* Prognozowanie obciążenia
* Monitorowanie systemów i procesów
* Optymalizowanie funkcji
* Import danych ze źródeł zewnętrznych
* Prezentacja danych
Przekonaj się, jak bardzo Excel może usprawnić działanie Twojej firmy.
Negative electronic word of mouth & customer based brand equity a qualitative...Claudia Lapel
This master's thesis examines negative electronic word-of-mouth (eWOM) on Facebook regarding the Apple iPhone and its potential impact on customer-based brand equity for the Apple brand.
The thesis has three authors - Claudia Lapel, Erbol Anarbekov, and Oylum Ellez. It is supervised by Annette Cerne and was completed as part of a Master's program in International Marketing and Brand Management at a university.
The thesis contains seven chapters: 1) Introduction; 2) Literature Review on topics like corporate brand equity, customer-based brand equity, eWOM, social media, and consumer culture theory; 3) Research Methodology using a qualitative case study approach
Presentation for 350 brand marketers on the topic of SocialMedia and Word of Mouth marketing. Some narrative is included in the "Notes" view in this powerpoint deck.
This document provides an overview of the components included in Roby's Electronics kit, which contains boards and parts to assemble a robot named Roby. The kit includes a mainboard, Bluetooth board, servo driver board, gyroscope board, two stepper motor driver boards, battery holder, cables, two servos, and two stepper motors. The mainboard connects the various peripheral boards and controls the robot. Additional boards interface with the Bluetooth, servos, gyroscope, and stepper motors to provide functionality. Instructions provide details on connecting and using the components to assemble and operate Roby.
Career History in Electrical EngineeringNing Chuang
Ning Chuang has extensive experience as an electrical engineer, having worked for four companies prior to earning a PhD. They have taught various electrical engineering courses at several universities, including signals and systems, power systems analysis, and power electronics. During their teaching career, they won a Rector's Commendations Teaching Award for Excellence in Classroom Teaching. They also designed new 3-phase transformers for undergraduate laboratory use. Their main research interests are in nonlinear systems, robust control, nano-positioning, power systems, electric machines, and robotics.
Electrical engineering is the study and application of electricity, electronics, and electromagnetics. It involves basic concepts such as electricity, charge, current, voltage and power. Key fields include power generation and distribution, control systems, electronics, signal processing, telecommunications, computer systems, and instrumentation. The history of electrical engineering dates back to 1600 when William Gilbert discovered static electricity, and important early inventions included the incandescent light bulb and devices for detecting static charges. Famous electrical engineers include Agner Krarup Erlang, Alexander Lodygin, and Alan Blumlein who made innovations in traffic engineering, lighting, and telecommunications.
The 2012 public edition of The Social Habit, by Edison Research, with NEW data on how Americans 12+ use social media (including platforms such as Facebook and Twitter), Social commerce and mobile social networking. Originally presented at Blogworld NY 2012 by Edison Research Vice President of Strategy Tom Webster.
This document discusses electronic word-of-mouth (eWOM) and its management by small firms. It provides context on how the internet has changed communication and opportunities for small businesses. The study explored how firms in Europe manage eWOM. Key findings include: firms rely on social interaction with consumers as part of their business model; firms across countries use similar eWOM strategies but neglect consumer motivation; firms are unsure how to initiate and maintain interactions; and firms do not measure eWOM outcomes or appreciate its potential impact. The document proposes a conceptual framework analyzing actors, their motivations to share content, and the role of "community knowledge".
Impacts of online word-of-mouth and personalities on intention to choose a de...Nghiên Cứu Định Lượng
This study aimed to assess the link between electronic word-of-mouth (eWOM) on social media and personalities on intention to choose a tourism destination. The researchers developed a model combining the Information Adoption Model and the Big Five personality model. They surveyed 647 participants in Vietnam and found that the Information Adoption Model can predict behavioral intention to select tourism destinations. Additionally, certain personality traits like agreeableness, extraversion, and openness influenced how people adopt travel information from eWOM. However, personality's impact on behavioral intention was only partly explained by the model, suggesting other variables are also involved. The findings provide insights for targeting customers and improving eWOM advertising content.
This document summarizes a research paper that examined how electronic word-of-mouth (eWOM) influences online consumers' purchasing decisions. It developed an information adoption model to understand what factors encourage consumers to accept and adopt online consumer reviews. The model was tested using data from users of the online customer community Openrice.com. The research found that comprehensiveness and relevance of the information were the most influential components of argument quality, making them key drivers of information adoption. Only 46% of variance in adoption was explained however, indicating there may be additional motivational factors beyond information usefulness alone.
Are Social Networking more persuasive than Traditional Word of MouthKUMAR GAURAV
In the present scenario of 21st century when every thing is changing so fast traditional things are losing its importance. This research is conducted to investigate and compare the reliability of recommendation made through social networking and traditional word of mouth.
Hypothesis-
H1- WOM and social networking influence the customer
purchase decision.
H2- Social networking recommendation are more reliable
than traditional WOM.
Major findings are-
-Consumers awareness towards Social Networking and traditional WOM is high.
-Social Network Marketing is more reliable that traditional WOM.
Suggestions-
-Companies should try to promote positive word about their products through social networking and WOM because traditional advertising id losing its effectiveness and due to increased consumerism.
-Companies should to use social networking efficiently to increase their market share because it is not only cost effective but reliable too.
-Quality should be maintained because consumer believe that spreading positive WOM and social networking is difficult because they are not controlled by the marketers and its possible only when product quality is good.
A Transition To Physical Retail From E-Business A Case StudySandra Long
This document summarizes a case study on a company called e-bebek that transitioned from being an e-commerce/online only company to opening physical retail stores. It provides background on the growth of e-business and models for companies shifting from traditional brick-and-mortar models to hybrid bricks-and-clicks models. The case study of e-bebek aims to examine the strategies and decision processes of a company that made the transition from virtual to physical retail space.
2. antecedents and outcome of electronic word of mouthikhwanecdc
This document summarizes a research study that examined the impact of source credibility, message appeal, and brand equity on purchase intentions through electronic word of mouth (eWOM) in the mobile phone industry, with a moderating role of product involvement. The study collected data through surveys from 224 mobile phone users and found support for the proposed relationships between the variables. Specifically, source credibility, message appeal, and brand equity positively influenced purchase intentions through eWOM. Product involvement moderated the relationship between eWOM and purchase intentions. The results provide empirical support for how these factors influence consumer decision making through online word-of-mouth communications.
Social media has grown rapidly in the 21st century and is now an important channel for companies to communicate with customers. It provides an easy and cheap way for companies to reach large audiences. This document discusses how social media is part of a company's marketing communication mix and enables bidirectional communication between companies and consumers. It also presents the main research problem of examining the role of word-of-mouth communication and social media in the marketing strategies of an education technology company.
Measuring the impact of social media marketing campaign.docxbala krishna
The document discusses a study on measuring the impact of social media marketing campaigns. It begins with an introduction on social media and its importance in marketing. The objectives of the study are to understand perceptions and awareness of social media marketing among respondents in Hyderabad, India. The scope covers how companies use social media platforms and data analytics to track marketing campaigns. The methodology section describes the descriptive research design used, including primary and secondary data collection and analysis of a sample of 100 industrialists in Hyderabad.
This document examines how the relationship between marketing variables (such as product price and quality) and consumer online review posting behavior has evolved over time. Using data on automobile reviews from 2001 and 2008, the study finds that in the early years of widespread internet usage, price was negatively correlated with the likelihood of posting a review but later shifted to a U-shaped relationship. Additionally, in the early years price had a U-shaped relationship with overall consumer ratings but this became less significant later. The study hypothesizes that as consumer review sites became more mainstream, the types of consumers posting reviews changed from early adopters to a more general population with different motivations for posting.
This document presents a comparative case study of four virtual customer communities from the media industry and their role in continuous product development. It analyzes different types of customer interactions that take place within these communities, including interactions between customers (C2C), between customers and the company (C2B), and between the company and customers (B2C). These interactions provide varying levels of support for continuous product development, from more instrumental interactions that provide one-time input, to more equal interactions that help companies understand customer needs and co-develop products with customers over time. The cases demonstrate that customers can contribute more to development when they are able to influence the virtual community and its operations.
This document presents a model for building online trust in business-to-consumer (B2C) electronic commerce. The model outlines key factors related to online trust, including professionalism, reputation, trustworthiness, and technological incentives. Professionalism includes elements like professional web design, usability, and proper branding. Trustworthiness of the company incorporates real-world presence, size, and fulfillment of promises. The model aims to help businesses build long-term relationships with online consumers by capturing and sustaining their trust.
This document discusses how peer-to-peer (P2P) lending firms can enhance customer acquisition through achieving mobile social media popularity. It finds that mobile social media popularity positively influences customer acquisition, as followers on social media are potential customers. It also examines how heuristic cues like source credibility and content freshness, as well as systematic cues like transaction relevance, can affect a firm's mobile social media popularity. The challenges of achieving high popularity on mobile social media are greater than traditional social media due to issues like information overload and limited screen size. However, little research has looked at what cues from traditional social media still apply to mobile, and what new guidance is needed for high popularity on mobile platforms.
The importance of social media marketing as a promotional tool, A case study ...Virginia Sande
This document provides an introduction to a case study on the importance of social media marketing for Eventbrite.com. It begins with background on the growth of the event management industry and how social networks have become powerful platforms for promotion. The main problem addressed is how social media can be used as a promotional tool and how online word-of-mouth affects customers. The document outlines the theoretical framework, including how social media fits into integrated marketing communications and the concept of online word-of-mouth. It then describes the methodology, which is a case study of how Eventbrite uses social networks like Facebook and Twitter.
This document provides a case study on brand communication by Adidas on Twitter. It analyzes over 289,000 tweets collected over 60 days related to Adidas. The study investigates communication genres from stakeholders to stakeholders, from the business to stakeholders, and from stakeholders to the business to understand how awareness is created. It finds that communication on social media is important for Adidas and that the company strategically uses Twitter to increase awareness of its products. The study contributes new insights into how companies communicate via social media and how they can improve their strategies.
Two-sided Internet platforms: A business model lifecycle perspectiveLaurent Muzellec
Multi-sided platforms bring together two or more distinct but interdependent groups of customers, normally
described as B2B and B2C. Two-sided platforms have proliferated rapidly with the Internet and this has led to
the development of new business models to monetize innovative value propositions in online markets. This
paper puts forward amodel of the evolution of themarketing strategies and businessmodels of two-sided Internet
businesses. In thismodel, Internet intermediaries are visualized as resource integrators, involving consumers and
business partners in a process of co-creation of value—an integrated, two-sided businessmodel. An analysis of five
early stage Internet ventures reveals that the business models of these Internet ventures show a clear pattern of
evolution from inception to maturity, from B2C towards B2B, and ultimately to an integrated combination
(B2B&C and B2C&B). This is primarily due to a shift in the relative influence of different business stakeholders,
identified as change agents in the context of the business modeling of two-sided Internet platforms.
This document discusses two-sided internet platforms and how their business models evolve over time. It proposes that internet ventures initially focus on either the B2C (consumer) side or B2B (business) side, but eventually integrate the two into a combined B2B&C/B2C&B model. This evolution is driven by changing influence from different stakeholders (consumers, businesses) over the lifetime of the venture. The document reviews literature on two-sided markets and value propositions, and presents a conceptual framework for analyzing the business model evolution of five case study internet ventures.
The document discusses how social media and social commerce can help businesses transform and leverage organizational effectiveness. It provides an overview of key concepts like social networking sites, instant messaging, customer relationship management, and social commerce. The literature review covers topics like how social media has changed communication and business, the benefits of instant messaging for knowledge sharing and productivity, and the importance of trust and customer engagement for social commerce. The research methodology section describes a study that was conducted in Cyprus to examine how organizations use social media and the most widely used social networking sites. The findings suggest Facebook is the most commonly used, while only 32.1% of organizations surveyed currently use social media as part of their activities.
Similar to Understanding and Managing Electronic Word of Mouth (EWOM) (20)
Two related trends characterize the recent past: value propositions are migrating from the physical to the informational, and value creation is shifting from firms to consumers. These two trends meet in the phenomenon of “consumer-generated intellectual property” (CGIP). This article addresses the question: “How should firms manage the intellectual property that their customers create?” It explores how CGIP presents important dilemmas for managers and argues that consumers’ “intellectual property” should not be leveraged at the expense of their “emotional property.” It integrates these perspectives into a diagnostic framework and discusses eight strategies for firms to manage CGIP.
This document discusses marketing strategies for financial services companies in an era of ubiquitous technology and digital connectivity, referred to as "U-commerce". It begins by outlining the evolution of technology's impact on the financial services industry. It then introduces the concept of U-commerce and its key characteristics of ubiquity, universality, uniqueness, and unison.
The document proposes a 2x2 framework to help financial services marketers identify objectives and strategies. The objectives are amplification, attenuation, contextualization, and transcension. Corresponding marketing strategies of nexus marketing, sync marketing, immersion marketing, and transcension marketing are presented. Examples specific to financial services are used to illustrate how companies can achieve the objectives through these strategies.
Although the protection of secrets is often vital to the survival of orga- nizations, at other times organizations can benefit by deliberately leaking secrets to outsiders. We explore how and why this is the case. We identify two dimensions of leaks: (1) whether the information in the leak is factual or concocted and (2) whether leaks are conducted overtly or covertly. Using these two dimensions, we identify four types of leaks: informing, dissembling, misdirecting, and provoking. We also provide a framework to help managers decide whether or not they should leak secrets.
Purpose – The status of icewine as a luxury item is largely undisputed in popular perception. Despite this, icewine has received very little attention in the management literature. This paper aims to close this gap by developing a theoretical framework to segment the luxury wine and spirits market with a focus on icewine.
Design/methodology/approach – This paper is conceptual in nature. The authors adapt Berthon et al.’s (2009) aesthetics and ontology (AO) framework for luxury brands to provide a theoretical lens for segmenting the luxury wine and spirits market into four distinct segments.
Findings – The main contribution of this paper is a theoretical framework for segmenting the market for luxury wines and spirits into four distinct segments: cabinet collectors, cellar collectors, connoisseurs and carousers. The authors then apply their framework to the icewine category and outline considerations for the marketing mix of icewine producers.
Practical implications – The AO framework for luxury wines and spirits is bene cial for icewine producers to help differentiate their current and future market segments. In addition, this paper outlines practical implications for icewine maker’s marketing mix that could enhance their competitive position today and in the future.
Originality/value – This is the rst paper examining icewine in the context of luxury marketing.
Purpose – Sometimes consumers express their enthusiasm for a brand by creating brand extensions, products or services in new categories that are closely affiliated with the “parent” brand. This paper aims to examine the positive or negative impact that consumer-generated brand extensions (CGBEs) can have on brand image and revenue, and the options that companies have available to deal with them. Design/methodology/approach – The paper presents a case study of the collectible strategy card game – Magic: The Gathering – and discusses how the company responded to five different brand extensions that were created by players. This case study was used to develop a framework that allows managers to evaluate CGBEs based on their benefits and risks and to select an appropriate response.
Findings – Four possible responses were identified: challenge, criticize, commend and catalyze. Which of these responses is appropriate for companies depends on whether the CGBE has a positive or negative impact on the brand image and revenue and whether this impact is large enough to merit an active response.
Originality/value – This study shows that it is essential for managers to understand how to evaluate CGBEs. Managed properly, they can improve product usage, help generate new customers and have a positive impact on revenue and brand image. However, CGBEs can also have a negative effect, in particular if they are substitutes for the original product.
The verb “simulate,” from the Latin simulare, to copy, repre- sent, or feign, has three distinct meanings in English. First, it can refer to something that imitates the appearance or char- acter of something else, such as when an actor stoops or walks very slowly in order to portray an old person. Second, it can refer to the act of pretending, for example, in a child’s game of “playing house,” in which children pretend to be adults in a home situation. Its third, much more recent mean- ing refers directly to the act of producing a computer model of a complex phenomenon. Interestingly, tracking the use of the word simulate in written work and media over time (as well as its noun form “simulation” and its adjective forms “simulated” and “simulative”) shows a very rapid take-off in the 1950s and from then on. This is almost certainly due to the advent of computers, with their ability to rapidly calcu- late the interaction effects of the large numbers of complex variables that constitute a phenomenon. However, viewing simulation as something that can only be done by computers is, in our opinion, limiting. For the purposes of learning, the real world can indeed be copied, represented, imitated, and pretended, as well as pretended in the marketing classroom.
Wearing safe: Physical and informational security in the age of the wearable ...Simon Fraser University
Wearable computing devices promise to deliver countless benefits to users. Moreover, they are among the most personal and unique computing devices of all, more so than laptops and tablets and even more so than smartphones. However, this uniqueness also brings with it a risk of security issues not encountered previously in information systems: the potential to not only compromise data, but also to physically harm the wearer. This article considers wearable device security from three perspectives: whether the threat is to the device and/or the individual, the role that the wearable device plays, and how holistic wearable device security strategies can be developed and monitored.
This document discusses various innovations in social media. It begins by defining innovation and discussing different types of innovations such as incremental, sustaining, disruptive, and radical innovations. It then explores several areas of social media innovation including social networking, social curation, the mobile experience and streaming, wearables, augmented and virtual reality, and artificial intelligence. For each area, examples of innovative companies and technologies are provided, such as how GoPro utilizes user-generated content in its marketing strategy. The document concludes by discussing challenges and takeaways regarding social media innovation.
There is growing interest in how gamification–—defined as the application of game design principles in non-gaming contexts–—can be used in business. However, academic research and management practice have paid little attention to the challenges of how best to design, implement, manage, and optimize gamification strategies. To advance understanding of gamification, this article defines what it is and explains how it prompts managers to think about business practice in new and innovative ways. Drawing upon the game design literature, we present a framework of three gamification principles–—mechanics, dynamics, and emotions (MDE)–—to explain how gamified experiences can be created. We then provide an extended illustration of gamification and conclude with ideas for future research and application opportu- nities.
This document provides an overview of 3D printing and its potential disruptions and implications. It discusses how 3D printing works using additive rather than subtractive manufacturing. Designs can be created digitally and then printed by adding layers of material until the final product is completed. 3D printing will disrupt traditional manufacturing by allowing on-demand production without large inventories and enabling individuals to print parts and products at home. Firms and consumers will both be impacted, and it raises intellectual property and ethical issues that policymakers will need to address regarding this new technology.
The document provides a list of 33 rules for writing, along with some commentary. The rules advise against various grammatical errors and clichés. They recommend avoiding prepositions at the end of sentences, sentence fragments, unnecessary words, and verbing nouns. The author notes they expanded on a shorter version of the rules they found elsewhere, and invites the reader to provide additional points. The document is signed by Dr. Jan Kietzmann and includes his contact information.
Generation-C - Innovation, UGC, IP laws, Social Media, Hacking, iPhone, DRM, ...Simon Fraser University
Generation-C is a generational movement consisting of creative consumers, those who increasingly modify proprietary offerings, and of members of society who in turn use the developments of these creative consumers. It is argued that their respective activities, creating and using modified products, are carried out by an increasing number of people, everyday, without any moral and legal considerations. The resulting controversies associated with existing intellectual property rights are discussed, and suggestions put forward that the future can only bring conflict if such legislation is not changed so that derivative innovations are allowed to flourish. The article concludes with important messages to organisations, intellectual property rights lawyers, owners of property rights, governments and politicians, suggesting they reconsider their respective stances for the good of society.
Organizations use a variety of labels to refer to their customers — the individuals who use their products and services. These labels (e.g., guests, students, clients, members, patients, users, etc.) suggest different meanings and connotations than being a simple customer. In this paper, we explore traditional labeling theory, and its roots in categorization and semiotic theories, to aid in the understanding of the customer- firm relationship. We then extend and formalize this to a customer labeling theory, in which we posit that a firm’s labels for its customers may shape consumer and organizational attitudes. Therefore, if customers become what marketers call them, then these labels shape the dialog between organizations and their customers. Thus, customer labels indirectly impact the success of firms’ customer relationship management efforts. We discuss customer labeling implications for firms and make suggestions for future academic research.
Innovations in mobile technology shape how mobile workers share knowledge and collaborate on the go. We introduce mobile communities of practice (MCOPs) as a lens for under- standing how these workers self-organize, and present three MCOP case studies. Working from contextual ambidexterity, we develop a typology of bureaucratic, anarchic, idiosyncratic and adhocratic MCOPs. We discuss how variations in the degree of organizational alignment and individual discretion shape the extent to which these types explore and exploit mobile work practices and approach organizational ambidexterity. This article concludes with important strategic implications for managing mobile work and practical considerations for identifying, creating, and supporting MCOPs.
In this paper, we highlight some of the challenges and opportunities that social media presents to researchers, and offer relevant theoretical avenues to be explored. To do this, we present a model that unpacks social media by using a honeycomb of seven functional building blocks. We then examine each of the seven building blocks and, through appropriate social and socio-technical theories, raise questions that warrant further in-depth research to advance the conceptualization of social media in public affairs research. Finally, we combine the individual research questions for each building block back into the honeycomb model to illustrate how the theories in combination provide a powerful macro-lens for research on social media dynamics.
Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, and they used it to buy products and services. Increasingly, however, consumers are utilizing platforms–—such as content sharing sites, blogs, social networking, and wikis–—to create, modify, share, and discuss Internet content. This represents the social media phenomenon, which can now significantly impact a firm’s reputation, sales, and even survival. Yet, many executives eschew or ignore this form of media because they don’t understand what it is, the various forms it can take, and how to engage with it and learn. In response, we present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups. As different social media activities are defined by the extent to which they focus on some or all of these blocks, we explain the implications that each block can have for how firms should engage with social media. To conclude, we present a number of recommendations regarding how firms should develop strategies for monitoring, understanding, and responding to different social media activities.
This document discusses the evolution of surveillance systems from the panopticon concept to modern implementations. It describes three generations of surveillance: 1) the original panopticon prison design, 2) the adoption of CCTV cameras and data mining, and 3) emerging technologies that outsource surveillance to citizens and integrate monitoring into everyday devices. The key limitations of each generation are a lack of cohesion across disparate systems and limited data sharing between systems. Newer technologies aim to increase data capture, coupling of systems, and population monitoring to establish a more effective virtual panopticon.
Minding the gap: Bridging Computing Science and Business Studies with an Inte...Simon Fraser University
For today’s information technology organization, working in teams across functional and even organizational boundaries has become an integral part of every project. When asked about these projects, practitioners regularly report on how grave differences between business professionals and tech- nology teams have negatively affected project performance. The serious gap between how the two sides think, talk and work is systemic already in the training and education of both Business and Computer Science students at the univer- sity level. This paper describes the design of a competitive SFU Innovation Challenge which aims to bridge that gap by tasking interdisciplinary groups to create iPhone application prototypes and related business innovation roadmaps. This document then summarizes the objectives of the SFU Inno- vation Challenge, and reports on the difficulties and posi- tive results that materialized when students combined their technological problem- solving techniques and managerial strategies for effectively confronting real-world problems.
The recent evolution of mobile auto-identification technologies invites firms to connect to mobile work in altogether new ways. By strategically embedding “smart” devices, organizations involve individual subjects and real objects in their corporate information flows, and execute more and more business pro- cesses through such technologies as mobile Radio-Frequency Identification (RFID). The imminent path from mobility to pervasiveness focuses entirely on improving organizational performance measures and metrics of success. Work itself, and the dramatic changes these technologies introduce to the organiza- tion and to the role of the mobile worker are by and large ignored. The aim of this chapter is to unveil the key changes and challenges that emerge when mobile landscapes are “tagged”, and when mobile workers and mobile auto-identification technologies work side-by-side. The motivation for this chapter is to encourage thoughts that appreciate auto-identification technologies and their socio-technical impact on specific mobile work practices and on the nature of mobile work in general.
Despite the increasing popularity of mobile information systems, the actual processes leading to the innovation of mobile technologies remain largely unexplored. This study uses Action Research to examine the innovation of a mobile RFID technology. Working from Activity Theory, it departs from the prevalent product-oriented view of innovation and treats technology-in-the- making as a complex activity, made possible through the interaction of manufacturers, their organisational clients and their respective mobile workers. The lens of a normative Interactive Innovation Framework reveals distinctive interaction problems that bear on the innovation activity. In addition to difficulties emerging from dissimilar motivations for the innovation project, the mobile setting presents unique contradictions based on the geographical distribution of its participants, the diverse role of mobile technology, the complexity of interacting through representations and the importance of the discretion with which mobile work activities are carried out today.
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
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Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.