This document contains initial responses and ideas for potential social action topics from Emily Shaw, including homelessness, mental health, and drink driving. For homelessness, Emily proposes simple poster designs incorporating imagery related to homeless living conditions or busy designs with words and color to raise awareness. For mental health, the focus would be on reducing stigma through real stories and addressing misconceptions. For drink driving, Emily suggests adapting the THINK! campaign approach with simple, blurred and warped text posters to illustrate how alcohol impairs judgment and increases accident risk even after one drink.

1. Social Action
Emily Shaw

2. Initial Responses
• Smoking
• Drug/ drink abuse
• Cancer
• Fracking
• Politics
• Pollution/ environment
• Racism
• Bullying
• Mental health
• Women's rights
• Alcohol
• Litter
• Homelessness
• Drugs/ legal highs
• Sexuality
• Addiction
• Gender identity
• Domestic abuse
• Speeding/ driving
• Gambling
• Animals/ endangered species
• Poverty

3. Homelessness
There are endless possibilities that I could do when tackling homelessness as a social action as I could play of
the idea of what makes up a homeless persons ‘home’ for example cardboard boxes, newspaper, doorways
and make very simplistic poster or do the opposite and have a very busy poster full of words and pops of
colour to help make it more eye catching. If I chose homelessness I would choose a simplistic black white and
grey colour scheme but have pops colour either green, red or orange and this colour scheme would also
brought into the logo and any other products I make to help keep the continuity between all the products and
make them easily recognisable to the charity whether that’s SASH (helping youth homelessness) or Crisis.

4. Mental Health
Looking at the ‘Stamp out the stigma’ idea and making people talk about the topic so it isn't such a taboo topic all over
the world. Also try to break down the misconceptions surrounding mental health. Also could look into the issues
people with mental health problems face and have real people on the posters and real stories to show how common it
is to suffer with mental health problems within todays society.

5. Drink Driving
For this I could use some of the THINK! Campaigns ideas and keep very simple looking
posters, excepts have blurred warped text to help display what alcohol can do to you
judgment even if its just one drink you could still be over the limit and I could show
this in the form of an info graphic and show how much drink puts different groups off
people over the limit.