A presentation about "Electronic word of mouth - The case of Internet forums" gather findings from relative research conducted.

1. Electronic word of mouth (e-wom) the case of internet forums C. Papageorgiou, I. Samanta*, P. Kyriazopoulos** * Τechnological Educational Institute of Piraeus Department of Business Administration **University of the West of Scotland Business School

13. Research analysis ,753 4,22 My knowledge improves with the interaction between other forum users. ,965 3,35 I can depend on the forums to provide answers to my questions. ,777 4,11 Forums are an important source of information for me ,711 4,36 Useful to exchange ideas with other Internet forum participants ,937 3,17 Being on a forum energises me Reasons for participating Std. Deviation Mean Questions

14. Research analysis ,968 3,36 Posting negative experiences of defective products to influence firms to improve their products ,822 3,92 When a company helps me to deal with problems with their products I will let others know about the help I receive ,849 3,81 Share an unpleasant experience of a product to influence opinions of the product ,845 3,68 Share pleasant experience of a product to influence opinions of the product. ,737 4,05 I tend to read negative comments for a product on a forum ,778 4,00 I tend to read positive comments for a product on a forum ,797 4,03 A satisfactory product to encourage others to buy the same product ,771 3,95 An unsatisfactory product prevent others from buying the same product ,797 3,70 Negative comments influence me not to buy the same product ,795 3,74 Positive comments influence me to buy the same product. Members attitude through a forum Std. Deviation Mean Questions