Most successful rap music videos relate to viewers' lives and lyrics. Drake's "Started From the Bottom" video shows an everyday person achieving success and received many awards and over 80 million YouTube views. Its success came from Drake's promotion through social media and TV appearances. Rap music makes much of its profit from product placement in videos. Songs like "Versace" prominently feature brands to gain sponsorships, promote the products, and earn income from the companies. It gained over 15 million YouTube views as an advertisement. The most influential rap videos have meaningful lyrics that create a visual story. J. Cole's "Crooked Smile" discusses overcoming hardship and the video portrays friends with one dying,

1. Research into the
relevant genre

2. Most successful music
videos
In the rap genre the most successful type of music
videos are the ones people can relate to visually and
lyrically. Songs like started from the bottom by Drake
have won many awards from bet and mtv for its
success, the music video relates to the idea of being a
everyday person and then achieving anything. A lot of
other rappers did covers to this song from America to
uk, giving it a wider audience who might not like Drake
and even 80 million plus viewers on YouTube. The
success behind these music videos are the advertising
itself, Drake did a lot of advertising for this song
through twitter going on live TV shows to promote this
song hence why it is the first song on the album and
Drakes top single.

3. Most profitable
Rap music gets most of its profit not only from album sales
but mainly from promotion of products in there music
videos. Recently in a lot of rap videos the selection of dre
beats products have been featured in a lot of music videos
to help promote this product, not only does this allow dre
beats to gain more customers, it also gives the rappers a
sponsor for there video so most of the funding is done by
them. A recent song by a selection of rappers called
Versace, promoted the brand in lyrical content to not only
show off that they can afford Versace but to also gain
income from them, this is a major profitable income as the
song itself was promoted in a major manor and gained over
15 million views on YouTube. This song gained a large
income as there were a selection of well known rappers in
the video giving a large target audience but also other
rappers not featured in the song made covers, making the
song blow up as a large musical advert for Versace.

4. Most influential
The most influential rap videos are the ones that have a
meaning and paint a visual from just the lyrics. J Cole crooked
smile raps about the fact that sometimes in life it gets hard to
smile through the hard times but you got to keep going and
achieve. The music video has a stronger visual about kids
who are friends but one dies. These types of videos influence
the viewer to think more openly in life and not feel its all over
when one major tragedy happens. The lyrical content is very
important for how it makes the viewer feel, strong lyrics make
the viewers think more deeply about what is said unlike
pointless songs that have a good beat but no proper lyrical
structure. Influential rappers such as Tupac and biggie are rap
legends as they talked about the hard life that a lot of people
didn't’t want to know or express, hence why a lot of rappers of
are age are influenced by them and use there style of rap

5. Main conventions
The main conventions of rap music are based
around the mese en scene. A lot of props are used
in the videos to help build the visual of expensive
lifestyle, the main props are showing off money and
expensive cars. The lighting in rap videos are
mainly dark, using everyday lights such as street
lights and natural sunlight, gives the idea of rap
being a low budget genre. Even in new school rap
the idea behind the videos are still the same but
modern conventions are used such as
advertisement of products in videos and expensive
costume to represent not being in a struggle
anymore.

6. Pictures for visual