The document outlines the various digital tools and platforms used during different stages of producing a romantic movie trailer and ancillary products, including: 1) Researching conventions using other trailers and conducting surveys to inform planning; 2) Creating storyboards and getting feedback to refine the plan; 3) Producing the trailer and products using software like Final Cut and Photoshop; 4) Getting audience feedback through surveys and annotations to evaluate effectiveness.

1. • Watch other teaser
trailers for the romantic
genre to discover • Surveymonkey allowed
conventions in order for me to conduct
me to find a starting point. research on a
• Watch other A2 media worldwide level rather
student’s trailers in order
to get a realistic idea of
what is achievable before
getting started.
Research that just face-to-face
interviews, which
helped me to discover
what a wide audience
wanted from a
romantic
movie, therefore
increasing its realistic
chances of success
• Google allowed me to when taking there
research the programs I feedback into
would be using in later consideration for
stages in order to get a clear planning
idea of the skills I needed
before production began.

2. • I used Comic Life to create • Slideshare allowed me
a clear, detailed and to share my
precise story board so that presentations with
I knew exactly what others, to get
needed to be filmed. This
gave both myself and my
actors confidence and cut
down on the amount of
Planning continuous feedback
as I worked rather than
doing everything and
then being told what
work needed to be done. to change. This
decreased the number
of hours I had to spend
editing, and cut down
on the time needed to
film as I had a clear
idea of what to do.

3. Production
FinalCut Production of the trailer, cutting clips, adding music, transitions,
creating the split screen which set our teaser trailer apart
LiveType Creating title screens for the credits, movie name, release date,
production/distribution company, and regular TS which were important
as we chose not to use a voiceover
PhotoShop Important for the ancillary products, particularly the magazine in order
to make it artistic to tie in with the house style of Little White Lies
through the use of artistic filters.
InDesgin Used when producing the ancillary products, especially the movie
poster when creating the title and credits, particularly the bottom
credits which were made with SteelTongs font to follow conventions.
YouTube To continuously upload changes and additions to your trailer in order to
get audience feedback continuously, making your work a lot more
thorough and designed specifically with your target audience in mind.
PowerPoint Allowed me to document my ancillary product’s production thoroughly
and keep a record of any changed made because of audience feedback
etc. Helps to present my work in various stages clearly and easily and
helped when printing out for audience feedback.

4. • I used PowerPoint to • Flikr was used for
create questionnaire's to annotation of my
be handed out to our ancillary products in
target audience in order order to make it clear
to accurately record the
effectiveness of our
product and so that we
could look back later
Evaluation why I did various
things within the
production of these
products and the effect
upon these when I hopes for it to
making changes. achieve
• I used YouTube to annotate my trailer in order to
make it as clear as possible what I was trying to
achieve and to give viewers a sort of ‘director’s
cut’ of the trailer. I wanted them to be able to
judge for themselves if the things I wanted to
come across in the trailer were executed
successfully.