The document provides information about the target audience for a promotional video for Firths Quality Butchers. It summarizes that the majority of the target audience is over 50 years old and retired, residing in an affluent area. 69% of the local population are families, including older families with teenagers aged 15-18. When shopping, the target audience prioritizes local, high quality products and values ethics and environmental sustainability.

1. Client Project Research
Your Name

2. Audience
From this I can gather a lot of things about my audience. First of all I can see that the
majority of my audience is 50 years old or over, tis shows me that the majority of the
people in the surrounding are are retired, this means that they have a lot of free time so
they might stumble across the ad on the Facebook page. Also because they have a lot of
free time they might go in the butchers everyday just to et a pie or something because
they have lots of time on their hands.
Another thing I can get from this little info graphic is that they have a lot of money. This
shows us that it is quite a affluent area which means people are more likely to go into a
butchers because it is better quality meat but it is little bit more expensive.

3. Audience

4. Audience
What I can gather from this info graphic is that 69% of the people living in the
are of the butchers are family's which is important because the video and the
butcher’s themselves should cater to families such as focusing on deals for
them such as the family meat pack which is really good value for money
especially for family. So when I am filming the promotional video I will have to
focus on the family aspect. But the families might not be young families they
could be older families so we have to also make sure that we cater to that
audience.
We also need to make sure we cater to single people because like for young
families we need to make sure that everything is good value and we focus on
some value for money products.
The age of the people living in the surrounding area are more on the older
section and the majority are 60-85 years old. So I need to make sure I cater to
the OAP’s so I need to also focus on food that the older people might like such a
kidneys and liver and also focus on the ready meals because they will be easy
for them to cook. But for families the children's are are more on the older side
more like teenagers aged 15-18. so I can also get shots of food to cater to them.

5. Audience
Shopping

6. Audience
When my target audience shops they always look for certain things for example
they always want to make sure that the products they get are green which
means that food hasn't traveled far. Cutting down on carbon emissions to keep
the carbon footprint down. Another thing that the audience looks for the quality
of the products. They want to make sure the meat given is perfect and no
imperfections also hey want to make sure the vegetables they sell are fresh and
not moldy because that would not be good. Yet another thing they look for is
value for money, I think they do get value for money because the quality of the
meat is good and they also have deals like the family meat pack or in summer
they do a BBQ pack.
The target audience also looks to see how ethical the food is. The target
audience said they would pay more for ethical products such as free range
animals like chicken and also free range eggs, the ethical issues influence there
perchance so if it isn't free range they might not get it but if it is free range they
will get it. And finally they would pick a fair trade product over a normal one.

7. Client information
Name of Client- Firths Quality Butchers
What they sell- they are are traditional butchers so they sell all sorts of cuts of meat but
they mainly focus on pork. They make their own sausages and also every week they have
their own specialty sausages. They also have a selection of homemade pies and pastries.
For example They make their own pork pies and scotch eggs. They also do outside
catering for example they do hog roasts
Branding- the logo for the butcher's is red and cream. It is a nice and simple logo. It is eye
catching and nice to the eye.

8. Rival product
There are a other butchers who have made promotional videos such as
Premier Meats and Dickson's Family Butchers. Both are really good and excels
a lot of information about each shop but in 2 completely different ways. For
Dickson’s Family Butchers they don’t use a voice over using subtitles instead
and making the music more noticeable. In their promo they started by
showed the history of the butcher and them seamlessly cutting into the
butchers and show you what they have like all the meat the have and also
shoe the process of the them making the pork pies. They also had some shots
of them cutting some meat which shows they do it in house and that they are
are qualified butchers. Where as Premier Meats they used a voice over which
was clean and seamless. The voice over gave you a lot of information about
the company and the butchers. A bit like the other video there where a lot of
shots of the meat selection they have. But they have also talked about their
website saying you can order online and pick it up in store the next day.

9. Bibliography

10. Bibliography
1. N/A. (N/A). N/A. Available: https://www.firthsbutchers.co.uk/. Last accessed
26/11/18.
2. N/A. (N/A). N/A. Available: CAMEO UK. Last accessed 26/11/18.
3. N/A. (N/A). N/A. Available: https://bubbl.us/9533355. Last accessed
26/11/18.
4. Bauer City Digital. (15/8/16). Dicksons Family Butchers Promotional Video
2016. Available: https://www.youtube.com/watch?v=YJVzdntS2Xg. Last
accessed 3/17/18.
5. metroradiouk. (21/6/13). Premier Meats Promo Video. Available:
https://www.youtube.com/watch?v=EG-YwB6HyMA. Last accessed 3/17/18.
6. N/A. (N/A). N/A. Available: https://www.midickson.com/. Last accessed
3/17/18.
7. Fletcher, A. (2/2/16). Choose quality, eat healthily and make big savings with
Premier Meats - sponsored feature. Available:
https://www.chroniclelive.co.uk/special-features/choose-quality-eat-
healthily-make-10790962. Last accessed 3/17/18.