The document outlines a plan to increase sales by more efficiently scheduling sales calls to pet stores in different zones of Greater Vancouver. It lists existing and potential client accounts in various cities and zones. It then describes a system to number days of the week 1-13 to indicate which zone the salesperson will focus on that day. Weekly call reports will track performance. Chains will require individualized approaches, while independents will be called regularly to build rapport.

1. PLAN OF ATTACK

3. Greater Vancouver. Population about 2.1 million Roughly 160 pet stores are servicing the pet industry here. Known for its tendency towards boutique type clientele. Which becomes more apparent the closer you get to Vancouver's city core. About a dozen distributors service Greater Vancouver. Several of them are local.

4. As Brian and I have discussed in the past the travel required to get around the valley can eat up a lot of face time. I have broken down my territory into zones to help reduce the travel required between calls. By sticking to a zone call schedule I will achieve more calls per day. Having more face time with more clients will equal an increase in sales.

6. Existing accounts Chilliwack Abbotsford Sardis ANIMAL HOUSE T P S PET STOP VALLEY FEED BAG JUST ABOUT PETS WELLNESS PET LOVERS AGWEST VETERINARY GRP LTD

7. Existing accounts Potential account Mission Matsqui Maple Ridge MR PETS LTD THE CANINE CONNECTION SUMMERFIELD DOG TRAINING SPUDDY'S PET MARKET INC. BEST IN SHOW SUPPLIES VALLEY FEED BAG(2007) LTD Pet Food 'N More

8. Existing accounts Potential account Langley Surrey ALLIES WHOLESALE PONDS BEAUTIFUL CAT-ALOG.COM K&K PET FOODS WALNUT GROVE K&K PET FOODS 200th HARVEY PET FOOD & SUPPLY TISOL INDUSTRIES LTD PETLAND JUST FOR BIRDS STAR PETS ONLY FLEETWOOD Darling Dogs Big Dog Little Dog Bakery

9. Existing accounts Potential account Surrey Delta White Rock SOUTH DELTA PET FOODS LTD SPIKES VINCENT HELTON OCEAN AQUATICS PETS-N-US H & T PET IMPORTS Pet Food 'N More Mother Hubbard's Pet Food & Supplies Ltd CRITTERS PET SUPPLIES LTD

10. Existing accounts Potential account Port Coquitlam Port Moody Coquitlam PET HABITAT - COQUITLAM SEES AQUARIUM & PETS THE URBAN BARKERY PRO PET SUPPLIES PET JUNKIES PET SUPPLIES PRAIRIE PET FOODS & SUPP PETLAND UPTOWN DAWG CORP Pro Pet supplies & Grooming

11. Existing accounts Potential account Delta Richmond Tsawwassen Ladner PETS-N-US TISOL INDUSTRIES LTD PET HABITAT COMPANION PET FOODS & SUP GROOMINGDALES PET SALON SUPERPET BOSLEY'S PET FOOD PLUS HEAD OFFICE BARK AVENUE BOUTIQUE STAR PETS ONLY RICHMOND STUDIO OPTICAL CO LTD HAWAIIAN BOTANICALS INC

12. Existing accounts Potential account Burnaby New Westminster TIFFANY'S DOGGY SALON VAN PET COMPANY TISOL INDUSTRIES LTD KING ED PET TISOL INDUSTRIES LTD SOLAR HYDROPONIC SUPPLY PET HABITAT STELLAR WHOLESALE INC. PET HABITAT VANCOUVER PET Big Dog Little Dog Bakery Best Friend Pet Food & Supplies Prefurred Pet Supply Pup Culture Dog Day Care Glady's Doggie Salon Dogs In The City Grooming Small Paws Doggie Daycare Al Jo Paws Beloved Dog Inc The

13. Existing accounts Potential account North Vancouver NATURAL-PLUS PET MR. PET'S LTD. NORTH SHORE PET FOOD PAWS & CLAWS PANTRY LTD PET BOUTIQUE LYNN VALLEY PET FOOD/GRM DOGTIME CANINE RECREATION FOR PET'S SAKE PET FOOD Pet Food 'N More In The Raw Food For Dogs & Cats Inc

14. Existing accounts Potential account West Vancouver VILLAGE PET FOOD BISKITZ BAKERY NOAH'S PET ARK NATURAL VARIETY PET FOODS Cute Paws

15. Existing accounts Potential account East Vancouver FRASER AQUARIUM LTD NORTH AMERICA PET TISOL GRANDVIEW MR. PET'S LTD. Best Friend Pet Food & Supplies Pet Food 'N More Mark's Pet Stop

16. Existing accounts Potential account Central Vancouver TISOL INDUSTRIES LTD SOPHIE'S PET PALACE THE DOGHOUSE CANINE WOOFGANG PET SUPPLIES THE GROOM ROOM PET DOG SMART TRAINING SYSTEM TRUE CARNIVORES THE PET DEN ENT INC. Cat & Dog Shop The Pet Food 'N More Rex Dog Hotel + Spa

17. Existing accounts Potential account Downtown Vancouver AQUARIUMS WEST LTD. STAR PETS ONLY (YALETOWN) VAN PET COMPANY YALETOWN VANCOUVER PETS BARKING BABIES DAVIE VILLAGE GROOMER YALETOWN PET HOSPITAL BARK & FITZ BOW WOW HAUS DOG BOUTIQUE VANCOUVER PET YALETOWN City-Dog.ca Pet Services Dog and Hydrant B C Pets & Friends

18. Existing accounts Potential account Kitsalano/Dunbar THOMAS PO MARKETING CORP. PAWSITIVELY PETS IT'S A DOG'S LIFE DOG K&K PET FOODS THE URBAN PUPPY SHOP INC. FETCH DOG SUPPLIES INC. PAWSITIVELY PETS ENT. STAR PET ONLY (ALMA) PETITS FOURS PET SERVICES THE PET DEN ENT INC. Cat & Dog Shop The Simply Natural Raw Pet Food West Coast Tropical Bird Studio Inc

19. I will number the days on a calendar 1 through 13 Monday through Friday. The numbers will indicate the zone I will be servicing that day. I have developed a zone based call report to submit to Brian weekly or daily.

20. Chains will have to be analyzed on a chain by chain basis. They each have a different approach to doing business and we will have to be flexible with our preparation. I will work closely with Alvin to plan a quarterly call cycle presenting one or two ‘Gold’ or ‘Platinum’ vendors. Difficult accounts such as Pet Food n’ More will require a more subtle style such as promo mail outs initially with samples included (Brian’s idea). With follow up phone calls to establish a base on which we can start working with them.

21. Independents will be called on a regular basis to build up a rapport. This will also give me insight on whether or not they are doing well in their area.