The document summarizes a baking week event held by Catermasters, a catering company. They decided to show customers their home baking skills by creating treats with fresh ingredients, big ovens, and passion. They baked items like chocolate sponge, sundried tomato ciabatta, and ran competitions on social media. The event helped customers understand the company's focus on food and brought smiles to people's faces.

1. BAKING WEEKOur home baking skills are the stuff of legend.

2. BAKING
WEEK
BAKING
WEEK
BAKING
WEEK
LOOK OUT
FOR GEORGE
As a company, our home
baking skills are the stuff of
legend.
So, for our latest themed
food event, we decided to
show our customers the kind
of scrumptious treats we can
create with a handful of
fresh ingredients, a red-hot
oven and giant-sized portions
of skill and passion.
The Catermasters Baking Week
was born.
Like
us
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afterno
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tea
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3. something to
smile about
Our Food is Everything* brand is focused on giving our
customers and clients a better understanding of who we
are as people and what food makes us smile.
Good old-fashioned
home baking is part of our
professional make up. It’s a
kitchen pastime that’s never
been more popular as people
return to their roots and
search for the kind of rewards
that only wholesome, rustic
home baking can provide.
But we appreciate that many
of our customers probably
don’t have the time to make
themselves a rich chocolate
sponge or some sundried
tomato Ciabatta.Therefore,
BakingWeek was all about
putting our skills to good use
and doing it for them!
EVENT // BAKING WEEK

4. What home baking
means to me…
“
EVENT // BAKING WEEK
I started baking with my nan when I was a small boy. She
was a whizz at making homemade Cornish pasties and
cakes and I can still remember the sense of excitement
when the oven door clicked open and I saw and smelled
what we’d baked. It was like magic.
My passion for home baking
has never faltered over the
years and I’m now sharing
my skills and experiences
with my own children.We
bake all of our own bread at
home and make lots of cakes.
They love getting their hands
messy and there are always
lots of smiles in our kitchen.
As a business, there is an
enthusiasm for baking
throughout all of our sites
and we have a proud
philosophy to bake in our
kitchens every day. It’s
just what we do and our
customers and clients really
appreciate it.
I owe my nan a lot and I
always make sure I visit
her when I return home to
Cornwall. And why wouldn’t
I? She’s still baking at the age
of 92 and loves making treats
for my family to enjoy.
Ryan Holmes,
Catermasters Development Chef

5. We set our alarm clocks nice and early every morning
during Baking Week to ensure we only served the
freshest cakes, buns, biscuits and breads.
Baking Week was a great opportunity
for our customers and clients to
indulge in some traditional home
baking favourites, such as farmhouse
loaves, scones and lemon drizzle cake.

6. But it was also a perfect opportunity
to talk to them about the benefits of
eating different types of fresh bread
and to open their eyes to new and
delicious recipes. These included
chocolate and beetroot cake, the
duffin (a cross between a muffin and
a doughnut) and the black olive, chilli
and coriander loaf.
They say variety is the spice of life. It
certainly was during Baking Week!
There was a distinctive‘buzz’in all of
our sites during Baking Week and we
built on that by covering events across
our site network on our social media
platforms.
We posted photographs and stories on
our facebook page and twitter account
and we even ran a competition to give
one of our followers the chance to win
afternoon tea for two at the Ritz Hotel
in London.

7. “There’s nothing quite
like home baking and
this week has reminded
me why. The look, smell
and taste is totally
unique and should
be celebrated“
Needless to say, we attracted quite a
few new facebook followers during
our promotion and two of them will
be tucking into one of the world’s best
cream teas very soon!

9. Everyone loves gingerbread men and
raising money for charity. So, we decided
to combine the two during BakingWeek.
All of our sites baked fresh‘George the
Gingerbread Man’biscuits during our
promotion and we donated 50p from the sale
of every biscuit to the Great Ormond Street
Children’s Hospital charity.

10. STREET FOODDelicious Artisan foods from around the world

11. Join in and experience fantastic
flavours from around the world
Like us on
Facebook to winFood Festival
tickets
WINWIN
Spice up your life with
STREETSTREETfoodfood

12. We’re a
passionate bunch
at Catermasters.
But rather than telling our clients and customers
about the core values that underpin our business
and inspire us everyday, we prefer to show them.
In June, we therefore
brought the buzz and
excitement of today’s
Street Food culture to all
of our restaurants during a
week-long promotion.
By cooking and serving
lots of Artisan Street
Food treats that use
fresh ingredients and
ooze intense flavours, we
wanted to demonstrate
the deep-rooted
appreciation we have for
foods from different parts
of the world, and also
show our understanding
and passion for emerging
food trends and cultures.
Our Street Food promotion
was a way of opening the
eyes of our clients and
customers to us as people
and also giving them a
food experience that they
would find vibrant, tasty
and memorable.
EVENT // STREET FOOD WEEK

13. we took our clients
and customers to
various exciting
destinations on
the global Street
Food map.
EVENT // STREET FOOD WEEK
We gave each day
a distinctive theme
during our week-long
promotion:
Monday : Mediterranean
Tuesday : MexicanWave
Wednesday : Roast on the go
Thursday : Slider-way
Friday : Fish & Chip shop
We used fresh, wholesome and often locally-sourced
ingredients that are available only a stone’s throw away
from each of our restaurants.We wrote five fantastic Street
Food menus that included these tasty treats:
Chicken & Chorizo Paella
Smokey Meatball Catalan Stew
Halloumi Burritos
Beef Chilli & Rice
Roast Beef & Red Onion Chutney Floured Bap
Honey & Mustard Glazed Ham
with Picalilli Baguette
Pulled Ham Hock & Slaw
Home Cured Salt Beef Wrap
Homemade Pie & Hand-Cut Chips
Battered Cod, Hand-Cut Chips & Mushy Peas

15. “The buzz of our Street Food promotion captured
the imagination of our customers and they leapt
at the chance to experience something unique”

16. “We cooked
fantastic
local produce
and brought
in authentic
live music
to add to
the vibrant
atmosphere”

17. “We made sure
we were dressed
for the occasion
as we introduced
some of our
excellent local
suppliers to our
customers”

18. “Our Street Food promotion brought
people together to enjoy great
food, good conversation and a
unique and memorable atmosphere”

20. Feedback has pointed to our Street
Food extravaganza being a huge
success. Our clients and customers
loved the fusion of different flavours
that we brought them and the
authentic atmosphere we created by
using colourful bunting, imaginative
props and themed music topped
things off perfectly.
To give you a little taste of the Street Food
culture that’s sweeping the world, we’ve
written a couple of authentic Street Food
recipes that you may like to recreate at
home for your friends and family.
They’re pretty simple to put together and,
just like our Street Food promotion, they’ll
provide you with great tastes, a unique
food experience and some big smiles.

21. JAM MAKINGTHE STORY OF THE JOURNEY FROM PUNNET TO POT

22. The Oxford team of fruit pickers at Rectory Farm with
our mission to find the best fruit for this year’s batch
of Raspberry Jam

23. punnets at the ready...
Where are the best raspberries?
on the right track...

24. the fruits of our labour

25. Andy starts making Raspberry jam! a sneak preview inside the pot!

26. Enjoy!
the jam starts to set...

27. regional foodONE GREAT COUNTRY HUNDREDS OF TASTES

28. ONE GREAT
COUNTRY.
HUNDREDS OF
GREAT TASTES.
regional
food week

29. We are proud of
the customers we
serve, the quality
of the ingredients
we use and skills
of the people that
cook our food.
But rather than just telling our clients and customers
what we’re passionate about, we think it’s much
more powerful to show them.
In March we hosted a
‘Regional FoodWeek’
promotion in each of our
client sites to showcase
our expertise when using a
wide variety of ingredients
to cook fantastic food.
We believe Great Britain is
a fantastic country for lots
of reasons. But one of its
standout qualities is the
diversity of the tasty food
that’s available in our cities,
towns and villages.
Our Regional FoodWeek
promotion was a way of
celebrating this variety and
highlighting our skills in a
fun and memorable way.
EVENT // REGIONAL FOOD WEEK

30. Using fresh
and often
locally-sourced
ingredients.
EVENT // REGIONAL FOOD WEEK
Our kitchens cooked up a variety of Great British
treats for the clients and customers to enjoy.
The regionally-inspired dishes included:
London
Pie, mash & liquor
Chelsea bun
The Midlands
Gammon with spiced
rhubarb chutney
Bakewell tart
SouthWest
Traditional Cornish pasty
Lardy cake
Wales
Welsh rarebit
Cawl
Scotland
Scotch broth
Dundee cake

32. “I’ll probably think about food in a
different way after today. I had no
idea such a huge emphasis is put on
using the best ingredients”

33. “It’s great that
Catermasters
use so many
local suppliers,
and support them
by using their
wonderful
produce”

34. “I’ve always enjoyed
great food in this
site restaurant.
Now I know why.
The chefs here are
obviously talented
and care”

35. “I do care where my
food comes from and
it’s good to now know
that catermasters
share my values”