The documentary "What the CLUCK?!" will have a wide target audience. It will begin by showing the egg production process on a farm, then demonstrate how to use eggs in a kitchen. Interviews will also be included. The documentary aims to educate anyone over age 7 on where eggs come from and how chickens are farmed. It will appeal to both males and females, as well as people interested in farming or learning about it. The target audience is primarily middle to lower class families who regularly consume and purchase inexpensive eggs.

1. Target Audience for What the CLUCK?!

2. We aim to have a wide range of chapters in our documentary. We will start by showing the production processes of eggs on an egg farm. We will also have a section of the documentary in a kitchen, where we aim to show how you can use eggs. Lastly, we will interview people about eggs (vox pops), which can be done either in people’s houses or on busy streets. This will satisfy the audience, as it will be taking place in locations they recognise and can identify with. Location

3. We will aim this documentary at anyone over the age of 7. The reasoning for this being that anyone above this age is aware of where eggs come from, and the way chickens are farmed – so therefore will want to find out more. We will cover a range of topics which will appeal to all of the ages above 7. Therefore, when including facts and humour – we will vary the intelligence and wit of these to appeal to all. Age

4. Our documentary will be aimed at both males and females, and the reason for this being that the topic is not gender-specific. For example, men and women can be equally interested in the process of chicken farming – due to everyone having the ability to consume eggs. Gender

5. The hobbies and interests of the people viewing a documentary will mainly be farmers, and ‘egg enthusiasts’. However, the documentary should appeal to anyone with a specific interest in Chicken farming – or would like to start learning about the process. Hobbies and Interests

6. Our documentary will not be aimed at anyone from a specific educational background. Whether from a private school, or comprehensive, whether they’ve just started school, or just starting retirement – as long they are keen to find out more about eggs and chicken farming, then they will watch (and hopefully enjoy) our documentary. Education

7. The domestic circumstances of our target audience, will be typical middle-to-lower class families. Preferably, ones who consume and purchase cheap eggs on a daily basis – so will need to be made aware of the production and manufacturing of their food. Domestic Circumstances

8. We do not really have a spending power bracket because we have such a wide range of viewers from lots of different age groups. As long as people can afford to buy eggs, they automatically become our target audience. Spending Power

9. The target audience for our documentary will have no specific religion, the reason for this being that there is no religious subtext or belief system involved in the process of egg farming – and the laws of their religion will not affect their judgement of that. Religion

10. Especially as we are appealing to people below the voting age, political views do not matter when it comes to our target audience. Our documentary will therefore be made without a political bias, as that does not concern us – or the documentary. Political Views

11. There will be no specific ethnic group that we will target, this is due to the issue of chicken farming having such a wide range appeal. Some religions, however, do not consume eggs and/or chickens – this is something we might mention in the documentary, however we will not dwell on it as it is not the important issue in hand. Ethnicity

12. We will be aiming our documentary at people of lower socio-economic groups – the reason for this being that they will not be able to afford free-range/organic eggs, so will need to be made aware of the impact they are causing. We won’t be saying that they should be spending more money, just showing them alternatives. Socio-Economic Group

13. Once again, we will be aiming the documentary at everyone above 7 – so of course, the consumption will vary. Therefore as we will be aiming at these groups, the documentary will reflect that – simple animations for the younger audiences (stereotypically used to cartoons) and for the older audiences, analysis and debate. Current Media Consumption