The document analyzes existing games to inform the development of a new police chase game. It summarizes 4 games: Super Mario Bros Wii, Need for Speed Most Wanted, Hill Climb Racing, and Sonic Dash. It observes that the games involve action, have bright backgrounds, and include harming others. It notes aspects it will include, like sound effects that match gameplay. Interviews find audiences like time challenges and power-ups that increase speed. This information will be used to design a game that challenges players through obstacles while driving fast.

1. Research
Andreas Mina

2. Existing Product
Super Mario Bros Wii (2009)
This is a more modernized version of the original 8bit game, as its three
dimensional. it’s a 3D flat game on a side scroll view. The gameplay is very
bright and colorful, based on the image, as you can see the colourful castle
and the bright green grass floor. The mise en scene in the game is to show
that this is a make believe fantasy world which you wouldn’t really see in
real life. Mario and Luigi’s colours are bright to show purity and happiness,
whilst the bad guys are dark colours, which show dry and negativity. Mario
also swaps his flag when passing bowsers black flag. The black flag gives a
negative vibe. You can tell this from the huge fake and colourful object you
can see in the distance. The costume is the famous Mario costume red and
blue. His costume stands out from the rest, as it’s the most focused colours.
Mario is dressed as a plumber. There are walking Goombas and yellow
turtles which are the enemy (which are fungi), as mushrooms are the main
theme of Mario. There are blocks on top of the floor in which have power
ups inside of them, to make Mario big, or invincible for a certain amount of
time. The block is noticeable as it is more colourful compared to the regular
blocks. The location is in mushroom kingdom, which is a fantasy world
where you will see a giant castle in the distance and green hills below it. Its
is a exiting and arming background, as there is nothing bad in sight in it. The
sky is clear and blue. The font is quite oval like an egg. This matches the
game theme, based on Yoshi (laying eggs).With the sound, its quite jolly and
repetitive. The music fits in with the happy background. There are separate
noises for jumping and dying and power ups. With the separate sound
effects, it makes the game look more fun and brings Mario to life, as you can
actually hear him. The good thing about Mario is that there isn't a specific
target audience, as you can still play it as a grown up. The reason is because
of the aim of the game. Killing fungi’s to get your castle, which suits the
older generation ho like violent games. But you can play it young, from the
happy vibe that the game sends from the multi colour scheme and the
happy music.

3. Existing Product
Need for speed most wanted (2012) This is need for speed MOST WANTED. The location is around a city
(assuming in north America). There is a ring road highway around it, and
different areas of the city inside of the ring road.. The image is showing a
town with buildings in the background. The gameplay is 3D and has a full
panoramic view of the gameplay. the lighting is quite dark in the gameplay,
from the shadowing buildings and cliffs. The mise en scene is hard to
explain, as things vary in the game. The colours are quite dark, from the
shadowing above. They aren’t bright, mainly to make the colourful cars
stand out from the rest. The font has digital text to show the speed. This
gives it the realistic look of using the digital font. The rest is strait text, to
make the game look sophisticated. The music in need for speed is real life
music in a loop. This is so that you can relate to the music more as you
may recognize it. You can also upload your own music to the game. This is
customizable in the menu. When in the loading page, it gives a quiet beat
sound, to make it look mysterious. The sounds include engine noises.
When turning on the nitrous, the music start to fade out to give a better
experience of going fast. The police chase includes sirens and speakers in
which you can hear the cops describing you. This makes the cops seem
more threatening, since you cant actually see any characters. The way it
makes the audience want to buy it is through the trailer. It basically shows
all of the available cars in which you dream of having. It shows all o the
action in which you can get involved in.

4. Existing Product
Hill climb racing (2012)
This is hill climb racing. a game that involves. a man driving on a hill side to
collect coins .The location is unknown, but it is simply a plain pail blue
background with a grassy floor. The view of the game is side scroll, leading
you to go sideways on the game. In the image, you can see the control
panel at the bottom of the game, showing how to control the car. The
game is very bright, as it isn’t very violent, and there isn't much of a
background. The Player drives a red car, possibly to stand out against the
plain colors, as red is an exiting colour. The green and brown are earthy
colors that represent the country side. The coins are placed in a line, in
order for the driver to catch them slowly. The driver stays in its area, whilst
the map moves when going forward, this is so that the gameplay doesn’t
look confusing and messy. The character seems to be wearing a red
sweater and a red hat. The hat shows he is cold, and the colour matches
the car, so that he follows the theme with it, and so it doesn’t look like a
multi-colour object moving in a vehicle. The font of the text is thin and
faded, this is so it doesn’t pull your attention from the gameplay. The music
is quite funky and rocky. It sounds cool, as it has electro guitars in it. With
the sound effects, the car makes engine noises when accelerating to show
the impact the button has. The coins makes a simple bling noise once
possessed, this is to remind you that you have more points. When the
character falls, you can hear his neck break. The neck break it to show that
the character has died. Effect wise, the car will skid mud from the back, to
give the track a dirt road feel to it. The way the game makes you want to
buy it, is from the addiction it gives you. You get points, and with those,,
you can upgrade your car. The upgrading, and wanting to have the best
score makes you determined to play the game more.

5. Existing Product
This game is sonic dash. The aim is for sonic to catch as many rings as he can
whilst avoiding obstacles. The location isn't said, but it seems to be on the
coast on a sunny day, as the background is very blue and not depressing. The
angle is a front view third person, which turns direction in which the character
does. With the effects, there are a lot of sparkles when sonic catches coins,
they also appear when sonic goes fast. There is slow mo when sonic banks his
coins. You can see the game turns for you as the image shows sonic about to
take a turn. The game is very light and bright, as the green in light and the sky is
clear. This gives a happy and welcoming tone to the game. The game has palm
trees and bright sky as the architecture. There is a muddy floor in which you
can see when turning. The coins are gold to look valuable. The objects that are
in the way may be a dark colour, or have a negative colour like red. This is to
distract you from the happy theme the game gives you. Everything good seems
to have bright colours, for example sonic. He has white socks with a bright light
shining on his avatar. The costume is pretty much sonic the hedgehog, an
iconic Saga character. His trainers shows him to be a runner. The props in the
game include the rings. You collect the rings depending on which lane you are
in. There are mystery boxes which you can get. The font is bold. This is so you
can see it easily when focusing on the score whilst playing the game. With the
sound. The music is very happy. There is an upbeat tune to it whilst you are
playing the game. It matches the theme, as there is a lot of movement going on
in the game. The coins makes a ding noise when collecting them to show that
you have collected something. There is a duck and swipe sound effect, to show
movement. With the audience appeal, the first reason is the character. Sonic is
a very loved character. Also, the aim to collect as many coins is quite an
addictive game in which you want to get better. The addiction makes you also
want to buy it. Lastly, the light vibe the game shows. There isn’t much violence
and no gore which is good for children and everyone else to want to install it.
Sonic Dash (2013)

6. Research Analysis
• What common features do the researched products
have?
All of the game include someone involved in action. Mario is saving the princess, Need for speed
is racing/evading the cops, hill climb racing is someone travelling off-road on an adventure
and sonic dash involves sonic avoiding obstacles to collect gold rings. Also, except from need
for speed, the games all have bright backgrounds. They all have a clear blue background
diving a positive mood. Lastly, all of the games seem to involve the character harming
others/itself. Need for speed involves the car ramming into others, super Mario involves him
stomping on others, hill climb racing involves the character putting himself in danger and
sonic dash involves him running into something.
• What aspects of the research will you include within
your on work?
I want to tale on the sound effects. After seeing how the sounds match the game play theme, I
need to consider what fits in with an action police chase game. With graphics, i need to
consider on how I'm going to make the ground, and how much ov it will cover the screen. I
want to include the side scroll idea, and the Mario idea of there being an ending to a game.

7. Interviews

8. Interview 1
1. What do you like about a time restricted games and why (90 seconds to complete a level)
It adds pressure when playing the game so it makes it more challenging. You can also try to beat your
time and compare against other players.
1. What do you dislike about a time restricted games and why (90 seconds to complete a level)
It means that you can only spend a certain amount of time playing on that level when you may want to
take a little more time. You don’t have enough time to appreciate the design of the level. The way that
you play the game is restricted to one style, going as fast as you can, when you may want to play in a
different style.
1. What sort of power ups for the car would you like and why.
A speed boost as it makes the car go faster, therefore improving your time on a level. If the game relies
on having enough fuel, perhaps an increase of this.

9. Interview 1
• Observation: I've firstly observed what there saying about the player
not observing the background, as the game is rushed. This is why I haven't
put in too much detail in the background, so there isn't much to miss. I've
observed the upgrade available. I would like to apply this to my game as a
first.
• What this says about my audience: This says that they want to
have a challenge, whilst play a game with good graphics.
• How will your product appeal to this audience: The way I will
appeal this audience is by keeping the detail in the vehicle so it looks nice
for something you have unlocked. The challenge will have obstacles to
avoid to make it more of a challenge. Lastly, I will apply speed boosts, to
make the achievement worthy.

10. Interview 2
1. What do you like about a time restricted games and why (90 seconds to complete a
level)
When playing a game I like it when it comes to having a time restriction because it gives
me the challenge of trying to improve my time and encourages me to keep playing the
game over and over to improve my time as much as possible. Also lets me compete
against my friends to see who can get the best time, adds more levels of competition.
1. What do you dislike about a time restricted games and why (90 seconds to
complete a level)
90 seconds to complete a level could be too much time and make the game easy, but it
could also be too short of a time and the level will be far too hard to complete. The
developer needs to test the game a lot when it comes to timed level to make sure the
timer is balanced and isn’t too hard or too easy.
3. What sort of power ups for the car would you like and why.
I think a turbo ability that you can pick up along the road would be good. But this all
depends on the style of the game, for example a racing game could have a boost pad on
the race track. Or a game that requires you to battle each other in cars could have an
ability that restores your cars health. So it all really depends on the style of game your
aiming on creating.

11. Interview 2
• Observation: The thing I've noticed is that the interview is quite similar
to the first one. The first reason is they both talk about a speed boost, and
the timer being a challenge. I have also noticed the Player saying the
gameplay being too easy as its 90 seconds
• What this says about my audience: They like a challenge, as they
don’t want games to be easy. Also, they want to tune there car to be
faster. This shows that they want to get better and better at the game.
• How will your product appeal to this audience:
The way the product will appeal is by making the game into the challenge.
They say 90 seconds it so easy, but the robber will drive fast, and there will be
obstacles along the way.

12. Bibliography

13. Bibliography
1. Whapples, C. (2018) Target Audience Interviews (conducted on
27/2/2018)
2. Interviewees, Boyce, L . (2018) Target Audience Interviews (conducted
on 27/2/2018)
3. Liu, Ying (Unknown) The Stunt Dirt Bike
4. EA (2012) Need for Speed Most Wanted
5. Nintendo (2009) Super Mario Bros Wii
6. Finger Soft (2012) Hill climb racing
7. Saga (2013) sonic dash