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Reputation Management

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Geoff Livingston
Geoff Livingston

The document discusses various topics related to reputation management on the internet. It notes that 62% of searchers do not trust their search engine with personal information. It emphasizes that responses to online crises need to be timely, within 24 hours, and should not overpromise. It also discusses how companies like Dell and jetBlue have dealt with online crises and the importance of acknowledging faults when responding to negative feedback online.

BusinessTechnology
1 of 16
Reputation Management October 16, 2008
Trust in Online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
When Groundswell Occurs, It’s Hard to Stop
Not Only Do Posts Occur, They Create Conversations & Memes
Time Moves Quickly On the Internet
Crisis PR: Time Is Of The Essence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Influence As Pictured by Simon Collister
jetBlue Crisis
His Badness
Badness = Bad Reputation ,[object Object],[object Object]
Dell Learns to Listen
Admitting Fault ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Diacetyl Crisis Image by Sage - http://tinyurl.com/3jptva
Where the Wild Things Are
Handling Trolls ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object]

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