Communicating Effectively Across Cultures - Crossroads-Global.comCrossroads Global Ltd
10 Essential Tips on Effective Communication Across Cultures. A must watch for any organisation or business that has a multicultural workforce and/or works internationally.
www.Crossroads-Global.com
Cultural integration powerpoint tutorial 4chilliphilly92
This document discusses a lesson on cultural integration and diffusion. It includes activities where students select a continent and brainstorm what cultural integration means. Students then design a mind map showing how cultural diffusion relates to them. Another activity examines the similarities and differences of cultural integration between countries and within countries or communities. Students also watch a video on cultural diffusion and discuss how cultural values from one country impact another. The document ends with questions that summarize key concepts around cultural integration and diffusion.
Digiwise Technologies acquired AI COBB in 2004. While the combined products were proving successful, cultural integration issues arose between the different organizations as they had varying work cultures from different countries. This presented a leadership challenge for Digiwise management to resolve the cultural differences and communication issues between the merged employees through virtual strategies.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Multicultural individuals can bring several benefits to global organizations. They can help build cohesion on multicultural teams, bring creativity and innovation, and positively influence intercultural negotiations. However, for organizations to fully leverage these benefits, they need to develop a culture that values multiculturalism, recruit and place multicultural individuals strategically, and provide training to help close skills gaps between mono- and multi-cultural employees.
The document discusses several factors that affect cultural integration, including technological change, transnational corporations, global media networks, the internet, tourism, migration, and government actions. It provides context around each factor and how it influences the mixing and changing of cultures globally.
Cultural diversity presents both opportunities and challenges for multinational companies. While diverse teams can spark creativity and better problem-solving through different skills and perspectives, they also face issues like miscommunication, lack of cultural awareness, and differing attitudes and perceptions. Problems most often emerge at the beginning of a project during initial relationship-building. Providing cross-cultural training to develop skills like effective communication, cultural respect, flexibility, and open-mindedness can help multicultural teams overcome challenges and maximize the benefits of diversity.
Communicating Effectively Across Cultures - Crossroads-Global.comCrossroads Global Ltd
10 Essential Tips on Effective Communication Across Cultures. A must watch for any organisation or business that has a multicultural workforce and/or works internationally.
www.Crossroads-Global.com
Cultural integration powerpoint tutorial 4chilliphilly92
This document discusses a lesson on cultural integration and diffusion. It includes activities where students select a continent and brainstorm what cultural integration means. Students then design a mind map showing how cultural diffusion relates to them. Another activity examines the similarities and differences of cultural integration between countries and within countries or communities. Students also watch a video on cultural diffusion and discuss how cultural values from one country impact another. The document ends with questions that summarize key concepts around cultural integration and diffusion.
Digiwise Technologies acquired AI COBB in 2004. While the combined products were proving successful, cultural integration issues arose between the different organizations as they had varying work cultures from different countries. This presented a leadership challenge for Digiwise management to resolve the cultural differences and communication issues between the merged employees through virtual strategies.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Multicultural individuals can bring several benefits to global organizations. They can help build cohesion on multicultural teams, bring creativity and innovation, and positively influence intercultural negotiations. However, for organizations to fully leverage these benefits, they need to develop a culture that values multiculturalism, recruit and place multicultural individuals strategically, and provide training to help close skills gaps between mono- and multi-cultural employees.
The document discusses several factors that affect cultural integration, including technological change, transnational corporations, global media networks, the internet, tourism, migration, and government actions. It provides context around each factor and how it influences the mixing and changing of cultures globally.
Cultural diversity presents both opportunities and challenges for multinational companies. While diverse teams can spark creativity and better problem-solving through different skills and perspectives, they also face issues like miscommunication, lack of cultural awareness, and differing attitudes and perceptions. Problems most often emerge at the beginning of a project during initial relationship-building. Providing cross-cultural training to develop skills like effective communication, cultural respect, flexibility, and open-mindedness can help multicultural teams overcome challenges and maximize the benefits of diversity.
Social Media Analytics - Influence versus ContextGeoff Livingston
What's the state of social media analytics? Over-inflated influencers and vanity metrics versus context and actions. Some thoughts for students, PR and marketing professionals to consider as they build their online profiles to engage.
This document discusses various social media networks and strategies for using them effectively. It analyzes the most popular social networks in the US including YouTube, Facebook, Twitter, Instagram, Snapchat, LinkedIn, Pinterest, and Reddit. For each network, it provides statistics on user demographics and behaviors. It also gives tips on creating engaging content for each platform, such as using visual images on Pinterest or developing video content for LinkedIn. Exercises are included to have the reader develop sample social media posts for their paper on different networks.
This document provides an overview of different analytics tools and metrics that can be used to measure website and marketing performance. It discusses Google Analytics for measuring website traffic sources and user behavior. It also covers marketing automation analytics for measuring email marketing and list growth. The document notes that while these tools provide useful insights, they often only capture on-platform actions and may miss other customer interactions. It recommends integrating different analytics code for more precise measurements.
Thoughts on Near Future Media Trends Including Wearable Tech (Presented to DC Ad Club)
What are the big media trends of 2015 and beyond? Hacks, Instagram for business, analytics, and wearables.
In particular, what can you do about the burgeoning wearable media trend? As we have learned, wearable media is not a home run yet. In fact, only certain types of apps and media seem to work.
Market indicators show a business-wide movement into new Internet trends beyond social media. The period of heavy, world changing innovation via social media is closing. The comment box and share is no longer special, and best practices have taken hold.
Creating Social Media Campaigns That Drive DonationsGeoff Livingston
Social media fundraising tips for nonprofits participating in giving days. This deck was originally created for GiveLocalAmerica and has been updated regularly (last updated on 1/30/15).
CMOs will spend more on IT than CIOs, but marketers are overwhelmed by technology and its impact on the customer lifestyle. This presentation examines the challenges that marketers face with technology, future media, and how businesses can navigate them.
The document discusses social storytelling and different forms it can take in competitive media environments. It notes that effective social storytelling 1) understands audience needs, 2) presents information that is useful, and 3) tastefully presents calls to action. It then describes four common forms of social storytelling: personal views/shared experiences, third person storytelling, a journalistic approach, and using metaphors. It also discusses how mobile devices are reducing news length and requiring tighter, better short-form content like short videos, photos, and microblogs.
Miriam's Kitchen uses Twitter to engage current supporters, inspire conversation around programs and services, and promote offline events. While only 3-4% of Americans actively use Twitter, nonprofits average over 4,000 followers. Minorities such as Hispanics and Blacks use Twitter more than Whites. Fundraising examples like Twestival show how nonprofits can use Twitter. The presentation provided tips on using Twitter effectively such as replying to others, asking questions, and conversing with influencers to ethically increase follower counts. Metrics and consistency were also emphasized.
This document outlines strategies for non-profit organizations to use social media effectively. It discusses four key strategies: 1) Participating with people directly through interaction and engagement; 2) Using content to serve and inform stakeholders; 3) Engaging influencers on their terms by embracing advocates; 4) Empowering stakeholders through crowdsourcing while recognizing it requires work. The strategies aim to help non-profits achieve their goals through differentiated social media approaches.
How does one handle when sudden waves of negativity -- a crisis -- strikes their business online? Here are tips for handling real and unfactual crisis online.
The Good, The Bad and The Ugly of Cause MarketingGeoff Livingston
As presented to the Cause Marketing Forum on 2/15, Geoff Livingston's presentation on how to use social media strategically within cause marketing campaigns.
This document is an introduction by Adam Ostrow welcoming readers to Geoff Livingston's guide on how to create and sustain a winning social media strategy. The guide will provide advice on developing and maintaining an effective long-term social media strategy for success.
The document summarizes eight reports from Geoff Livingston on social media usage trends. The reports cover topics like older generations using social media more, social media usage patterns maturing, friend counts on networks, the mobile revolution, top online conversations, how causes can be used for marketing to millennials, and current fundraising trends being flat. All reports were aggregated from Geoff Livingston's website at geofflivingston.com.
On August 25, CitizenGulf will host a series of events to benefit fishing families in Louisiana's southern parishes. The effort is a 501c3 effort in response to the oll spill. http://citizengulf.org.
This document provides best practices for organizations managing their Facebook pages. It recommends establishing clear guidelines for what the page will share and how fans can engage. It also suggests making the page a cohesive brand extension that is 80% educational/entertaining and 20% about the organization. Additionally, it advises fostering two-way dialogue, peer interactions, advocacy from fans, and using calls to action to engage fans and integrate applications they enjoy.
Social Media Analytics - Influence versus ContextGeoff Livingston
What's the state of social media analytics? Over-inflated influencers and vanity metrics versus context and actions. Some thoughts for students, PR and marketing professionals to consider as they build their online profiles to engage.
This document discusses various social media networks and strategies for using them effectively. It analyzes the most popular social networks in the US including YouTube, Facebook, Twitter, Instagram, Snapchat, LinkedIn, Pinterest, and Reddit. For each network, it provides statistics on user demographics and behaviors. It also gives tips on creating engaging content for each platform, such as using visual images on Pinterest or developing video content for LinkedIn. Exercises are included to have the reader develop sample social media posts for their paper on different networks.
This document provides an overview of different analytics tools and metrics that can be used to measure website and marketing performance. It discusses Google Analytics for measuring website traffic sources and user behavior. It also covers marketing automation analytics for measuring email marketing and list growth. The document notes that while these tools provide useful insights, they often only capture on-platform actions and may miss other customer interactions. It recommends integrating different analytics code for more precise measurements.
Thoughts on Near Future Media Trends Including Wearable Tech (Presented to DC Ad Club)
What are the big media trends of 2015 and beyond? Hacks, Instagram for business, analytics, and wearables.
In particular, what can you do about the burgeoning wearable media trend? As we have learned, wearable media is not a home run yet. In fact, only certain types of apps and media seem to work.
Market indicators show a business-wide movement into new Internet trends beyond social media. The period of heavy, world changing innovation via social media is closing. The comment box and share is no longer special, and best practices have taken hold.
Creating Social Media Campaigns That Drive DonationsGeoff Livingston
Social media fundraising tips for nonprofits participating in giving days. This deck was originally created for GiveLocalAmerica and has been updated regularly (last updated on 1/30/15).
CMOs will spend more on IT than CIOs, but marketers are overwhelmed by technology and its impact on the customer lifestyle. This presentation examines the challenges that marketers face with technology, future media, and how businesses can navigate them.
The document discusses social storytelling and different forms it can take in competitive media environments. It notes that effective social storytelling 1) understands audience needs, 2) presents information that is useful, and 3) tastefully presents calls to action. It then describes four common forms of social storytelling: personal views/shared experiences, third person storytelling, a journalistic approach, and using metaphors. It also discusses how mobile devices are reducing news length and requiring tighter, better short-form content like short videos, photos, and microblogs.
Miriam's Kitchen uses Twitter to engage current supporters, inspire conversation around programs and services, and promote offline events. While only 3-4% of Americans actively use Twitter, nonprofits average over 4,000 followers. Minorities such as Hispanics and Blacks use Twitter more than Whites. Fundraising examples like Twestival show how nonprofits can use Twitter. The presentation provided tips on using Twitter effectively such as replying to others, asking questions, and conversing with influencers to ethically increase follower counts. Metrics and consistency were also emphasized.
This document outlines strategies for non-profit organizations to use social media effectively. It discusses four key strategies: 1) Participating with people directly through interaction and engagement; 2) Using content to serve and inform stakeholders; 3) Engaging influencers on their terms by embracing advocates; 4) Empowering stakeholders through crowdsourcing while recognizing it requires work. The strategies aim to help non-profits achieve their goals through differentiated social media approaches.
How does one handle when sudden waves of negativity -- a crisis -- strikes their business online? Here are tips for handling real and unfactual crisis online.
The Good, The Bad and The Ugly of Cause MarketingGeoff Livingston
As presented to the Cause Marketing Forum on 2/15, Geoff Livingston's presentation on how to use social media strategically within cause marketing campaigns.
This document is an introduction by Adam Ostrow welcoming readers to Geoff Livingston's guide on how to create and sustain a winning social media strategy. The guide will provide advice on developing and maintaining an effective long-term social media strategy for success.
The document summarizes eight reports from Geoff Livingston on social media usage trends. The reports cover topics like older generations using social media more, social media usage patterns maturing, friend counts on networks, the mobile revolution, top online conversations, how causes can be used for marketing to millennials, and current fundraising trends being flat. All reports were aggregated from Geoff Livingston's website at geofflivingston.com.
On August 25, CitizenGulf will host a series of events to benefit fishing families in Louisiana's southern parishes. The effort is a 501c3 effort in response to the oll spill. http://citizengulf.org.
This document provides best practices for organizations managing their Facebook pages. It recommends establishing clear guidelines for what the page will share and how fans can engage. It also suggests making the page a cohesive brand extension that is 80% educational/entertaining and 20% about the organization. Additionally, it advises fostering two-way dialogue, peer interactions, advocacy from fans, and using calls to action to engage fans and integrate applications they enjoy.