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2. Group Members:
Shahed Parvez [3564]
Md. Riku Miha [3566]
Monira Mehzabin [3568]

3. Presentation On

4. The Bashundara Group, a leading Bangladeshi
corporate group first came into existence in 1987.
Ever since its birth the group has been one of the
country’s fastest growing corporate groups. Though
the group’s first concern was a real estate venture
namely the East West Property Ltd, it presently owns
more than 16 major concerns located in different
parts of the country

5. Chairman of Bashundhara Group
Ahmed Akbar Sobhan, (born on 15 February 1952), is a Bangladeshi business
magnate. He is the chairman of the business conglomerate Bashundhara Group. He
founded Bashundhara Group.

8. The Group now has over sixteen major concerns. These
enterprises are-
East West Property Development Ltd
Meghna Cement Mills Ltd
Bashundhara paper Mills Ltd
Bashundhara LP Gas Ltd
Bashundhara City Development Ltd
Bashundhara Steel Complex Ltd
Bashundhara Industrial Complex Ltd
Bashundhara Steel and Engineering Ltd
Bashundhara Logistics Ltd

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17. It is a process of evaluating a company’s strategic business units in terms of their
market growth rate and relative market share. The SBUs are Stars, Cash cows,
Questions marks, Dogs.
The Boston Consulting Group approach (BCG):

21. PORTERS 5 FORCES
Michael Porter (1979) gave a framework by virtue of which the competitive
advantage of companies can be assessed in the market in which they operate in.
The framework includes an analysis of five coexisting forces that affect a
business' ability to compete (Michael Porter 1979).

26. Pran RFLACI
group
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Basundha
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Bexim
co
City
group
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