1. PROJECT REPORT ON
A STUDY ON CUSTOMER SATISFACTION ON JIO
SUBMITTED TO DEPARTMENT OF MANAGEMENT STUDIES,
VFSTR (VIGNAN’S) UNIVERSITY IN PARTIAL
Under the guidance of
Hanumantha Rao
ASSISTANT PROFESSOR
Department Of Management Studies
MASTER OF BUSINESS ADMINISTRATION
Submitted By
Y.MADHU VENKATA SAINATH
Roll No: 171FC01029
N.GOPITRINADH
ROLL NO: 171FC01136
VIGNAN’S UNIVERSITY
Vignan’s Foundation For Science, Technology And Research (VFSTR)
Vadlamudi, Guntur Dist. - 522 213, A.P, India. Phone: 0863-2534646
2. E-mail: info@univignan.org, www.vignanuniversity.org
CERTIFICATE OF ORIGINALITY
This is to certify that the project titled “A STUDY ON CUSTOMER
SATISFACTION ON JIO” is an original work of the Student and is being
titled submitted in partial fulfillment for the award of the Master’s Degree in Business
Management of VFSTR (VIGNAN’s) University. This report has not been submitted
earlier either to this University or to any other University/Institution for the fulfillment
of the requirement of a course of study.
SIGNATURE OF GUIDE SIGNATURE OF THE STUDENT
Place: Place:
3. Date: Date:
ACKNOWLEDGEMENT
I, YANGALASETTY MADHU VENKATA SAINATH AND
N.GOPITRINADH the student of Vignan’s University (Department of
Management Studies), am extremely grateful to S.Hanumantha Rao (Project Guide)
for the confidence bestowed in me and entrusting my project entitled “A STUDY
ON CUSTOMER SATISFACTION ON JIO
At this juncture I feel deeply honored in expressing my sincere thanks
to S.Hanumantha Rao (Project Guide), for making the resources available at right
time and providing valuable insights leading to the successfulcompletion of my
project.
4. I would also like to thank all the faculty of Department of Management Studies for
their critical advice and guidance without which this project would not have been
possible.
Name: Y.MADHU VENKATA SAINATH
Roll No: 171FC01085
Name: N.GOPITRINADH
Roll No: 171FC01136
DECLARATION
I do hereby declare that this project work entitled “A STUDY ON CUSTOMER
SATISFACTION ON JIO ” submitted by me for the partial fulfillment of the
requirement for the award of Master’s Degree in Business Management is a record of
5. my own research work. The report embodies the finding based on my study and
observation and has not been submitted earlier for the award of any degree to any
Institute or University.
Date:
Name: Y.MADHU VENKATASAINATH
Roll No: 171FC01029
Name: N.GOPITRINADH
Roll No: 171FC01136
6. A STUDY OF JIO CUSTOMER SATISFACTION
The objective of my study is to fnd the customer satisfaction
towards jio. The study was focus on the customers attract towards
jio features for last one year after. The study also focuses on the
jio implementationand history. Within a span of 1 and half year
jio has subscribed 18 crores of people.
ABOUT JIO
Formerly called as reliance jio infocommunication(2013-
2015)
Jio has announcedmukesh ambhaniin his 41st
annualgeneral
meeting of reliance industries
Jio started his operationsfrom September 1st
2015
It give data and callsat a free of cost up to march 31st
2016
After the 31st
march 2016 it started the payment plansof jio
It offer a callsat RS.99 whole year
It offers data at RS.399 for 84 days, it was low cost than the
other telecom operators
Presently jio come paidwe completed 1 year
In the 1 year of span jio has subscribed 18 crores of people
for their connections
VISION OF JIO
Vision of jio give the digitalto all people in indiawith a low cost
for the all level income people. Its main all people come to digital
7. way. The initiativesare truly alignedwith the government of india
project is digital of india,it is vision for india.
Digital healthcare for all the people in india
Affordable devices with a low cost
Jio cloud drive
Digital educationfor the students
Digital connectivityand social connectivity for all the people
in india
JIO APPS
My jio - use the my jio app to know the balanceand usage of
data services and digital services
Jio tv – uses of the jio tv watch the tv channelsonlineit have
almost 555+ HD channels
Jio cinema – uses of the io cinema to watch the movies online
with a free of cost
Jio chat – it is chat messenger app for chat purposes
Jio music – it is used to listen the songs of new movies and
old movies
Jio mags – it is used to read the different magzines in whole
world with a free of cost
Jio cloud drive – it is drive for used to save documents and
other files at free of cost
Jio xpress new paper – it is used to read the news of different
papers in the india
Jio security – it is a security app for the secure information
from the electronic gadgets
9. FUTURE TARGETS OF JIO
Company has get the subscribers of 100 millionwithina short
span of 85% of custody rate
Jio has crossed 100 millionmark within a span of 83 days
Reliance 18 crores of subscribers up to 31st march 2018
Jio targest 28 crores subscribers
Jio expect 6% of revenue market share of telecom industry
and 2% of voice callsand 19% of data services
11. RESEARCH METHODOLOGY
The purpose of methodologyis used to design the
research procedure on impact of jio on youth. This
includes the overall design of data, sampling procedure
and collectionof data and analyzes it.
It is systematic process of gathering data and analyzing
data to know the problem on marketing of goods and
services
DESCRIPTIVE RESEARCH
It is also known as quantitativeresearch.
This kind of research is design for investigationthe
problem. Develop the hypothesison problem from a
working point of view. It is fixed flexibility,which is needed
to solve the problem, broadly decide first, is transform into
many actualmeaning in descriptive studies, which in fact
may require changes in research procedure for gathering
important data.
CHARACTERISTICS OF DESCRIPTIVE RESEARCH
Design is flexible
No profit is come from sampling design
In collectionof data we use unstructured instruments
No fixed decision about the working procedures
12. preplan design for analysisis not requires
SAMPLE SIZE OF THE PROJECT
Size of the sample for this project was respondentscome
from the questionnaire.
The respondent was 100 selected
SAMPLING TECHNIQUES
I took the sampling techniqueis simple random sampling. In
simple random sampling we can give equal chance for each
example
SAMPLING AREA
Guntur and tenali and the respodents are from the students of
different college.
DATA COLLECTIONTOOL
I used questionnairefor research instrument to conduct survey.
The questionsconsist of closed questionnairefor gathering
information.
The questionnaireconsists of 16 questionsfor the research. All
the questionsare easy to respond in lesser time. It respond on
one trick mark on right choice
13. SOURCE OF COLLECTING DATA:it is collected
through a questionnaire
DATA ANALYSIS
Data collected through the customers through the secondary
source. It is the parameterto analyze.
DATA ANALYSIS AND INTERPRETATION
DO YOU HAVE A MOBILE PHONE
Frequency Percent Valid Percent
Cumulative
Percent
Valid yes 76 97.4 97.4 97.4
no 2 2.6 2.6 100.0
Total 78 100.0 100.0
14. INTERPRETATION
In the above question we asked the 78 responses they tell that
76 responses are tell that we have a mobile phone.Only 2
responses we haven’t a mobile phone. According to the my
view in our county 95% have mobile persons.
WHICH OPERATOR SERVICE DO YOU
USE
Frequency Percent Valid Percent
Cumulative
Percent
Valid JIO 42 53.8 53.8 53.8
AIRTEL 12 15.4 15.4 69.2
IDEA 16 20.5 20.5 89.7
VODAFONE 7 9.0 9.0 98.7
AIRCEL 1 1.3 1.3 100.0
15. WHICH OPERATOR SERVICE DO YOU
USE
Frequency Percent Valid Percent
Cumulative
Percent
Valid JIO 42 53.8 53.8 53.8
AIRTEL 12 15.4 15.4 69.2
IDEA 16 20.5 20.5 89.7
VODAFONE 7 9.0 9.0 98.7
AIRCEL 1 1.3 1.3 100.0
Total 78 100.0 100.0
INTERPRETATION
In the above question we asked the 78 people the major
percentage of 53.8 was used the jio telecom operator. In the
next position idea operatorwas used of 20.5%. On the next
16. positionairtel was used of 15.4%. according to my view the jio
has promoted high and the promotion was very good.
WHAT IS YOUR AVERAGE MONTHLY
EXPENDITURE ON MOBILE PHONE
Frequency Percent Valid Percent
Cumulative
Percent
Valid 100-300 42 53.8 53.8 53.8
below 100 15 19.2 19.2 73.1
300-500 17 21.8 21.8 94.9
500-1000 4 5.1 5.1 100.0
Total 78 100.0 100.0
17. INTERPRETATION
In the above question all the persons have they spend
monthly expenditure was 100 to 300 rupees. Then after
that they spend 300 -500 rupees only. In the next postion
they spend the less than 100 rupeees only. With that
every person in india they spend average amount was
100-300 only.
ARE YOU AWARE ABOUT JIO
Frequency Percent Valid Percent
Cumulative
Percent
Valid YES 65 83.3 83.3 83.3
NO 13 16.7 16.7 100.0
Total 78 100.0 100.0
18. INTERPRETATION
In the above question 85% of people know the jio. Then only
15% people were not known the jio. Jio was very known to the
every person because of publicityand sales promotion.
HOW LONG YOU ARE USING JIO SERVICE
Frequency Percent Valid Percent
Cumulative
Percent
Valid BELOW 3 MONTHS 20 25.6 25.6 25.6
3-6 MONTHS 20 25.6 25.6 51.3
6-9 MONTHS 17 21.8 21.8 73.1
1YEAR 21 26.9 26.9 100.0
Total 78 100.0 100.0
INTERPRETATION
19. INTERPRETATION
In this question all the persons was used the jio in different
periods. In using of jio have same percentages of using jio
service.
WHICH OF THE FEATURE YOU ARE
SPECIFICALLY CONCERNED WHILE
PURCHASING A NEW SIM CARD
Frequency Percent Valid Percent
Cumulative
Percent
Valid OTHERS 3 3.8 3.8 3.8
SCHEMES AND
DISCOUNTS
44 56.4 56.4 60.3
CONNECTIVITY 24 30.8 30.8 91.0
GOODWILL 7 9.0 9.0 100.0
20. WHICH OF THE FEATURE YOU ARE
SPECIFICALLY CONCERNED WHILE
PURCHASING A NEW SIM CARD
Frequency Percent Valid Percent
Cumulative
Percent
Valid OTHERS 3 3.8 3.8 3.8
SCHEMES AND
DISCOUNTS
44 56.4 56.4 60.3
CONNECTIVITY 24 30.8 30.8 91.0
GOODWILL 7 9.0 9.0 100.0
Total 78 100.0 100.0
INTERPRETATION
In this question at the purchasing a new sim which feature you
consider. 60% of people was purchasing sim they take the
21. feature of schemes and discounts. After that connectivitywas
taken a option to purchasing the sim.
WHICH OF THE FEATURES YOU LIKE MOST IN JIO
Frequency Percent ValidPercent
Cumulative
Percent
Valid DATA SERVICESAND
NETWORKCOVERAGE
51 65.4 65.4 65.4
UNLIMITED SMS 2 2.6 2.6 67.9
UNLIMITED CALLS 20 25.6 25.6 93.6
OTHERS 5 6.4 6.4 100.0
Total 78 100.0 100.0
INTERPRETATION
In this question the people like the most features in jio is data
services and network coverage above 60% of people likedit.
Then after unlimitedcallsfeature are liked by the above 25%
people liked most.
22. DO YOU CALL CUSTOMER CARE
Frequency Percent Valid Percent
Cumulative
Percent
Valid YES 38 48.7 48.7 48.7
NO 40 51.3 51.3 100.0
Total 78 100.0 100.0
INTERPRETATION
In the above anybodycall to the jio customer care. The people
are gave mixed response then half of the people are not to call
the jio customer care.
23. ARE YOU SATISFIED WITH JIO
Frequency Percent Valid Percent
Cumulative
Percent
Valid YES 54 69.2 69.2 69.2
NO 24 30.8 30.8 100.0
Total 78 100.0 100.0
INTERPRETATION
In the above question asked to the people they tell that we are
satisfied with jio. They give above 70% are satisfied with only
30% are not satisfied with jio.
24. WHAT SHOULD BE IMPROVED IN JIO
Frequency Percent Valid Percent
Cumulative
Percent
Valid NETWORK COVERAGE 31 39.7 39.7 39.7
REMOVING CALL
CENTERS
23 29.5 29.5 69.2
INTERNET SPEED AND
OTHERS
24 30.8 30.8 100.0
Total 78 100.0 100.0
INTERPRETATION
In the above question what should be improved in jio service.
All the option have same percentage why means in rural areas
network coverage, removing calls and interned speed others
they have problem with that in jio service.
25. ARE YOU AWARE ABOUT JIO PRIME
OFFERS
Frequency Percent Valid Percent
Cumulative
Percent
Valid YES 55 70.5 70.5 70.5
NO 23 29.5 29.5 100.0
Total 78 100.0 100.0
INTERPRETATION
in the above questionare you aware about jio is 70% of people
are aware of jio prime offersand only 30% of peopleare not
aware about of jio prime offers.
26. WOULD LIKE TO RECOMMEND JIO
PLANS TO OTHER
Frequency Percent Valid Percent
Cumulative
Percent
Valid YES 54 69.2 69.2 69.2
NO 24 30.8 30.8 100.0
Total 78 100.0 100.0
INTERPRETATION
In the above question jio plans recommend to others then 70%
of people are recommend to others and only 30% of people are
not recommend the jio plans to others. They are disappointment
of jio service then they are not recommend the jio plans to
others.
27. WHICH PLAN DO YOU LIKE MOST
Frequency Percent Valid Percent
Cumulative
Percent
Valid 149.00 8 10.3 10.3 10.3
399.00 31 39.7 39.7 50.0
349.00 23 29.5 29.5 79.5
499.00 13 16.7 16.7 96.2
498.00 3 3.8 3.8 100.0
Total 78 100.0 100.0
INTERPRETATION
In the above which plan do you like most in jio services they tell
that 399 rupees plan was liked why means that plan is starting
plan of jio in starting age of jio services.
28. JIO APPS ARE VERY USEFUL FOR THE PRESENT
GENERATION OF YOUTH
Frequency Percent Valid Percent Cumulative Percent
Valid YES 55 70.5 70.5 70.5
NO 23 29.5 29.5 100.0
Total 78 100.0 100.0
INTERPRETATION
At the time of jio launching jio has launched many apps. Jio
apps are useful for present generation was 70% responded yes.
Only 30% was not useful for present geration youth.
29. WHAT TELECOM OPERATORS ARE USED IN BEFORE
THE JOIN THE JIO OPERATOR
Frequency Percent Valid Percent Cumulative Percent
Valid AIRTEL 15 19.2 19.2 19.2
IDEA 27 34.6 34.6 53.8
VODAFONE 24 30.8 30.8 84.6
RELIANCE 2 2.6 2.6 87.2
TELENOR 5 6.4 6.4 93.6
AIRCEL 3 3.8 3.8 97.4
OTHERS 2 2.6 2.6 100.0
Total 78 100.0 100.0
30. INTERPRETATION
Befor using of jio which operator used then they tell that 35% of
used idea before joined into jio. After that Vodafone and airtel
are next option in to join to the jio at the time.
WHO WAS THE COMPETITIOR TO JIO
Frequency Percent Valid Percent
Cumulative
Percent
Valid AIRTEL 41 52.6 52.6 52.6
IDEA 26 33.3 33.3 85.9
VODAFONE 11 14.1 14.1 100.0
Total 78 100.0 100.0
INTERPRETATION
Who was the competitor for jio is half of the people was tell that
airtel was the competitor for jio at the time of services and idea
and Vodafone are in the next competitor to the jio
31. Standard deviation and mean of
questionnaire
Mean Standard Deviation
DO YOU HAVE A MOBILE PHONE 1.03 .16
WHICH OPERATOR SERVICE DO YOU USE 1.91 1.20
WHAT IS YOUR AVERAGE MONTHLY EXPENDITURE ON
MOBILE PHONE
1.78 .96
ARE YOU AWARE ABOUT JIO 1.17 .38
HOW LONG YOU ARE USING JIO SERVICE 2.50 1.15
WHICH OF THE FEATURE YOU ARE SPECIFICALLY
CONCERNED WHILE PURCHASING A NEW SIM CARD
11.22 1.59
WHICH OF THE FEATURES YOU LIKE MOST IN JIO 1.73 1.05
DO YOU CALL CUSTOMER CARE 1.51 .50
ARE YOU SATISFIED WITH JIO 1.31 .46
WHAT SHOULD BE IMPROVED IN JIO 2.22 1.27
ARE YOU AWARE ABOUT JIO PRIME OFFERS 1.29 .46
WOULD LIKE TO RECOMMEND JIO PLANS TO OTHER 1.31 .46
32. WHICH PLAN DO YOU LIKE MOST 2.64 1.01
JIO APPS ARE VERY USEFUL FOR THE PRESENT
GENERATION OF YOUTH
1.29 .46
WHAT TELECOM OPERATORS ARE USED IN BEFORE
THE JOIN THE JIO OPERATOR
3.64 1.43
WHO WAS THE COMPETITIOR TO JIO 2.62 .72
. .
RELIABILITY TEST
Scale: ALL VARIABLES
Case Processing Summary
N %
Cases Valid 78 100.0
Excludeda 0 .0
Total 78 100.0
33. Case Processing Summary
N %
Cases Valid 78 100.0
Excludeda
0 .0
Total 78 100.0
Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's
Alpha N of Items
0.241 16
Findings
• In the conducting the survey about 75% of respodents are
satisfied with jio
• Only 25% of people are not satisfied with jio because of
network coverage problem
• Jio attract many of customers by free offers
• Presently jio offered the low tariff than other compititors
• Jio enhanced 18% of the telecom market
• Most of the customers was purchase jio because of the
low tariff rates in data and free calls
• Jio was popularto all country by its brand
CONCLUSION
34. • Reliance JIO has become a very successful brand in India
& providing customer satisfaction is to be there main
motive.It provides unlimited free calling and data
services & SMS on the move as peopleare more
dependenton it in their dailylives like wide network
coverage and good 4G services.Because 3G services was
unableto meet out customer needs and wants.That’s
why 4G has been evolved for Indian customers.
• Reliance JIO possesses congestion free & wide network
coverage, attractive 4G schemes & customer services as
well as lifetime roaming free services
JIOQUESTIONNAIRE