The businesses at Bharti Airtel have been structured into three individual strategic business units (SBU’s) - Mobile Services, Airtel Telemedia Services & Enterprise Services.
The businesses at Bharti Airtel have been structured into three individual strategic business units (SBU’s) - Mobile Services, Airtel Telemedia Services & Enterprise Services.
The pdf is brief analysis on Strategies used by Airtel.
Contains PESTLE Analysis, SWOT Analysis, VRIO Analysis of Airtel. A brief about Telecom Industry and Corporate structure of Airtel.
Marketing management project of OLA Cabs Rudresh Kumar
I worked on the various aspects on the marketing management done by Ola cabs . It is a detail study on the marketing strategy which is done by the Ola to sustain in the market and compete with there competitors.
The pdf is brief analysis on Strategies used by Airtel.
Contains PESTLE Analysis, SWOT Analysis, VRIO Analysis of Airtel. A brief about Telecom Industry and Corporate structure of Airtel.
Marketing management project of OLA Cabs Rudresh Kumar
I worked on the various aspects on the marketing management done by Ola cabs . It is a detail study on the marketing strategy which is done by the Ola to sustain in the market and compete with there competitors.
Here is the 2018 summary report for LoyalT, the most complete study on loyalty program performance in Canada.
You will discover
- The methodology
- The possession and usage rate for loyalty programs in Canada
- The importance of personalized offers
- Mobile App usage
- The impact of a program on purchase frequency and concentration
- Millenials and how they use loyalty programs
- Top 10 programs in Canada
A personalized report for every program analyzed is also available. Please contact us at info@r3marketing.ca for more details.
T-Byte Digital Customer Experience March 2021EGBG Services
This document brings together a set
of latest data points and publicly
available information relevant for
Digital Customer Experience
Industry. We are very excited to share
this content and believe that readers
will benefit from this periodic
publication immensely.
Presentation on self-service and return on investment (ROI) by Spencer Newsham, Public Sector Account Director at LivePerson. Presented at Local Digital Futures: The Internet of Things & Local Public Services on 8 June 2015 in London.
This document brings together a set
of latest data points and publicly
available information relevant for
Digital Customer Experience
Industry. We are very excited to share
this content and believe that readers
will benefit from this periodic
publication immensely.
This document brings together a set of latest data points and publicly available information relevant for Digital Customer Experience Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.
Running Head: Strategic plan 1
Strategic plan 2
Strategic Plan
David Greenfield
BUS/ 475
August 10, 2015
Susan Horvat
Strategic Plan
Introduction
This paper is going to describe the methods of balanced scorecard which is currently being used more often by small and big companies. In elaboration of this concept, this document is going to use the idea of the business design of Waterboard’s new division known as Cargo Shipping Division. After the division’s importance, objectives, perception as well as profits have been evaluated, the strategic plan of the balanced scorecard is developed considering contingency planning, danger elimination as well as moral dimensions of the developed plans (Kantor, Nolan, & Sauvant, 2011).
The BSC method is shown as a way which evaluates the efficiency of the company through economical, customer, inner business procedures as well as research and development. Considering the values, mission and vision of Waterboard Corporation, the four areas can be described as follows:
Financial: Waterboard’s new division of Cargo Shipping would have to concentrate on developing a competitive edge through proper allocation of adequate resources and keeping client database in an attempt of decreasing dangers by mechanised process (Biegelman, 2008).
· Waterboard Corporation would focus on improving its market share by diverse methods like online promotions, coping with client appointments as well as individualised relationship with their clients through the Cargo Shipping division. In order to attain the stipulated 10percent growth rate, the new division will need to provide security and proper training to its employees to deliver quality services to the customers and arrange for them adequate resources to enable them reach to the clients.
· The Corporation, through the new division would focus on boosting the profit margin by lowering the operational expenses like vocational or unnecessary marketing promotions and replacing them with focused customer networking all over the globe utilizing the process and business abilities (Kantor, Nolan, & Sauvant, 2011).
· The Corporation would as well focus on boosting its earnings. In order to achieve its objective of market expansion through the Cargo Shipping division to about 10%, Waterboard would concentrate on delivery of additional services like online consultation via video conferencing. Basically, this would increase its earnings due to the large market share it would create.
Customer: In Waterboard Corporation, customers are given the first priority and accorded much respect. This is evident by the strategies put forward for achieving client satisfaction. Some of the customer objectives of the Waterboard’s new division would concentrate at:
· Developing stronger c.
Subscribe Now: How Subscriptions Can Drive Recurring Revenue & Customer LoyaltyTinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
This document brings together a set
of latest data points and publicly
available information relevant for
Digital Customer Experience
Industry. We are very excited to share
this content and believe that readers
will benefit from this periodic
publication immensely.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Leading Change strategies and insights for effective change management pdf 1.pdf
Airtel case study
1.
2. Crosses 100 Million Customers
Third company in the world to cross 100 million subscriber mark in a
single country.
6th largest integrated operator in the world after China mobile, China
Unicom, China telecom, AT&T and Verizon.
Started in 1995.. Took 13.5 years to reach 100 million mark.
If Airtel customers were to form a single country. It would be the
12th largest country in the world.
Plans to reach 200 million users in the next 3 years
Next phase of growth will come from Rural India which is still under
penetration.
3. Prior To Implementation of CRM @
• In 1995, Airtel started with manual operations.
• Airtel was able to resolve only 40% customer
related issues
• Problem in handling the growing customer base
• Problem in centralizing the service
• Customer retention was also one of the major
concern
6. Communication Plan
1. Hold on to
the most
valuable
customer
2. Try to
convert the
less valuable
customer to
more valuable
one.
FOR THIS PURPOSE
AIRTEL HAD TO
PROVIDE
a) Response of customers to
a program.
b) Whether the program is
customized on the basis
of service already availed.
c) Whether it utilizes the
loyalty points, or its
customer service & value
added service offered.
8. Sample Selection
Eligibility Criteria
Active for at least
6 months
Bill payment of ₹5000
over 3 months
• The customer eligible, but not selected became the “Control Group”
• The customer could not apply for the program as it was not advertised.
• Billing record were supplied to Synergy Marketing each month.
• This helped to track the customers average monthly spending on bill.
9. The Program
• Selected customers were welcomed with an membership package
• Package consist of 10 standard rewards & 16-18 special opportunity
rewards.
• Specially designed to encourage the member involvement
• Members having low point balance were offered with special
rewards on a “first come, first served” basis
• The newsletter was delivered combining the reward offering &
point Statement.
10. Cellular Reward Website
Launched in July 2003
Allows member to check points online
Enter the random drawings for online rewards
Home page provides variety of rewards
Encourages the repeat visits from members
32% of reward redemption shifted from phone to web based
12. Data Driven Approach
Data
Driven
Approach
If no
profit=Amt.
spent is not
worth it
Prefers high
ROI PERIOD
Why prefer
high ROI?
Because
recourse are
limited Hence
accurately
measures ROI
Idea to generate
high profit by
allocating low
profit recourse to
high profit program
13. Data Resolves Around Customer
Who is a customer? For a day and not for the another?
There is a process to Customer Defection.
Smart Data driven marketer creates high ROI customer marketing programs.
Understands complete defection process.
2- ways to increase customer value :-
1. Extend customer life cycle, more time for customer to increase in value,
by increasing time for customer to defect.
2. Increase value of customers within existing customer cycle, customer
defects on schedule but firm has done everything it can to increase value
before defection.
14. Steps Taken For Data Analysis
Made sure that there were no errors in random selection process when
creating control group.
Variables such as value added service, geographic dispersion and mix of
pricing packages were compared between control group and program
group.
FINANCIAL ANALYSIS was done of all customers regardless of start
dates since start dates were same for both control and program groups.
To eliminate biasness of profitability results due to long term loyal
customers, analysis was done again using only those customers who
joined in the last 6 months.
At the end, no. of customers for both control and programme groups
were adjusted and made equal.
15. Financial Performance of Airtel
It has been seen that the customers in the loyalty program spent
an average of 35% more than the customers who were not in the
program.
It was found that the loyalty program generated a return on
investment of 252% annually over the 12 month period.
The ROI on the top 20 per cent of spenders averaged 365
percent for each month.
The churn rate decreased an average of 3.1 % points across all
customer spending segments annually.
A 15.6 % decrease in churn over the 12 months period.