This document discusses hatchback cars in India. It begins by defining hatchbacks and their popularity in India, noting that the Maruti 800 and Alto have been top sellers. It then reviews some of the most popular current hatchback models in India, including the Maruti Alto, Swift, and WagonR, as well as the Hyundai i10 and i20. Key factors influencing hatchback purchases are identified as price, fuel economy, space, comfort, and brand name. Maruti Suzuki is highlighted as the most trusted brand in India's hatchback market.
Project report on navjivan automobiles (hero motocorp)Govind14
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Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura, in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, and other products
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This report consists all the details related to all the functions of Management of NAVJIVAN AUTOMOBILES i.e. Marketing, Production, Finance and Human Resource
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it is a Royal Enfield (bullet) project report. and it's used on education propose.
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India Used Two Wheeler Market Outlook to 2020 - Rising Sales Through Online Channels and Potential Entry of OEMs to Foster Growth” provides a comprehensive analysis of the various aspects such as market size of India used two wheeler market. The report also covers the segmentation on the basis of marketing structure, distribution channel, source of manufacturing, type of two-wheeler, engine capacity, ownership period of vehicle and others. Major players in India used two wheeler market have been identified and their competitive landscapes have also been covered in the report. The report is useful for online classifieds platforms, two- wheeler manufacturers, dealers of used two-wheelers, and new players venturing in the used two wheeler market.
An i-VTEC is new technology introduce by the honda in the field of automobile. This technology is most famous and installed in all cars of the honda. In this presentation on i-VTEC you will find all about it like its working principle, its performance, its advantages and disadvantages and further development in this technology. A complete illustration about this technolgy is given in this presentation.
Today, every person facing the problem of traffic jam on the road, road accident is the measure problem for us. So this device “SMART VEHICLE SECURA”, which can be useful for stopping the accident and also useful for saving the life of human being. It is a device that works to provide the security of the vehicles.
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Automobile Industry in India, ATL & BTL Marketing spend, Luxury Car Market, Mercedes-Benz, BMW & Audi India analysis, Key Opportunities for marketers and Indian Consumer in 2015, Passenger car market, Commercial vehicle market, women as a consumer, auto component industry in India,
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
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• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
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• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
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Maximized driving performance and quick charging time through high-density battery pack and fast charging technology and applicable to various vehicle types!
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𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
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2.
Mini
Compact
Hatchback
Mid size cars
Sedan
Executive cars
Premium cars
Luxury cars
Super luxury cars
Van
Utility vehicles
MUV/MPV
SUV
Convertibles
Sports cars
Super cars
3. WHAT IS A HATCHBACK CAR?
Hatchback is a car containing a passenger cabin with an integrated cargo
space.
The vehicle commonly has two rows of seats, with the rear seat able to
fold down to increase cargo space.
Hatchback vehicles are functionally similar to station wagons (which are
intended to carry large volumes), but distinguished by a (much) smaller
load area.
India's hatchback market can be broadly divided into three segments:
micro, mini and compact.
4. Hatchback Cars in India
Hatchbacks are popular in India. The Maruti 800 was sold
over 2.5 million units since its launch in 1983.
Since 2004, Maruti 800 has been overtaken by Maruti
Alto as the car with highest annual sales. In March 2009, Tata
Motors launched the Nano hatchback, the least expensive
road car in the world.
5.
Tata launched India's first compact car with the Indica in 1998. Maruti
Suzuki entered the segment with the Swift in 2005. Since then compact
cars have become one of the auto industry's most competitive and fastest
growing segments.
Hyundai Motors India in 1998 became the first carmaker to seriously
challenge Maruti’s dominance by launching the Santro, which was a
runaway success and became the segment's no.1 seller within the year it
was launched. Maruti introduced the WagonR in response.
7. Maruti Alto till day remains one of the best hatchbacks in
country. Maruti has done well with the car in terms of its
acceptability with consumers.
Currently, Maruti Alto is available in four petrol and three CNG
models. It offers a decent mileage of 18-20kmpl. It consists of a
well performing 5-speed manual gearbox with an equally decent
engine suited for Indian roads.
Price: Rs 2.57-3.81 lakhs
8. Maruti Swift has been one of the best performing hatchbacks since its
release in 2005. And in 2013, it continues to hold its niche as customers
flock to own the hatchback.
The extremely liked hatchback is available in six variants such as Lxi,
Vxi, Zxi (Petrol), Ldi, Vdi and Zdi (diesel). Swift gives a mileage of
18.6kmpl (diesel) and 22.9kmpl (petrol).
Price: Rs 4.4-7.2 lakhs
9. Maruti WagonR has always been the car of masses and in 2013,
with its revamped model, it continues to be the hatchback to
look out for.
The hatchback is available with 1.1 litter F10D petrol engine
with 64bhp power capacity at 6,200 rpm and 84Nm torque at
3,5000 rpm torque. The upgraded version features K10B engine
which is BSIV spec. WagonR offers great mileage of 18.9kmpl.
Price: Rs 3.8 – 5.5 lakhs
10. Hyundai i20 is available in 12 variants and comes in both petrol and
diesel versions. The hatchback features a 1.2 Kappa petrol engine with
Dual VTVT mechanism which is capable of churning 84PS peak
power.
The diesel version comes with 1.4 litre CRDi diesel engine with six
speed manual transmission. Petrol variant is also available with
automatic transmission system and can deliver up to 100 PS power and
13.9kgm torque.
Price: Rs 4.73 lakhs-7 lakhs
14. Car engine
37%
50%
Car Engine
13%
petrol diesel
others
15. 16
14
12
10
8
6
4
2
0
price space fuel
economy
comfort brand name easy
handling
safety
features
engine
performance
stylish look durability
highly not a factor rarely sometimes others
Factors
influencing
buying of
hatchback
cars
16. Recent Updates
Hyundai Grand i10 Wins an Award
“INDIA CAR OF THE YEAR 2014”
17. The study concludes that Maruti Suzuki is one of the most trusted brand and
customers are emotionally attached with Maruti Suzuki Brand. This is quite
evident that Maruti Suzuki is leading in its variety of ‘Hatchback’ cars.
The hatchback cars are compact cars which do not require much space to be
parked unlike sedan or luxury.
A hatchback, typically, represents the consumer choice in India, which is
influenced by factors like fuel efficiency, affordability and suitability to
conditions. In other words, hatchback cars are value for money.
Nuclear Families are also another reason why people prefer hatchback cars
because it is pretty much comfortable for 4-5 people.
18. Recommendation
In order to either retain the existing customers or to gain new customers, the hatchback car
manufacturer should come up with new innovative ideas, stylish model, new car colors.
People are looking for hatchback cars with luxury features in it
Consumer are looking for stylish designed hatchback cars, new car colors.
There were sizeable numbers of car customers, with clear preferences for diesel cars,
due to the ever increasing cost of petrol in the last few years. Manufacturers might
need to tackle this increasing need for diesel car customers and their preferences. It is
evidently acknowledging this fact that the focus of manufacturers to bring out diesel
version of their car models.
Since, TV commercials on car models and brands, search in internet websites of the
manufacturer and visit to dealers / distributors were the prime sources where
customers gathered information on car models and brands, marketers might want to
focus on these factors to catch the attention of the intending future customers.