September 25, 2014
Today: 
REMIX
Remix is Like… 
Remix is the act of taking one or more cultural 
artifacts-- visual, video, audio, and/or alphabetic 
texts- and deliberately mixing elements together to 
create something new that often specifically mimics 
one or more of the sources. Many remixes are 
meant to be satirical or overtly political, though 
satire is not essential.
Different Similar Things 
There’s often a mistaken conflation 
between the idea of remix and the idea of 
remediation. Arising from the work of Jay 
David Bolter and Richard Grusin, 
remediation is transferring something from 
one media to another.
Selber & Johnson-Eilola 
There’s also a third element in this 
discussion, explicated by Selber and 
Johnson-Eilola: the assemblage. An 
assemblage is a text made from original and 
pre-existing parts. So… almost everything is 
a type of assemblage.
“…the assemblages do not distinguish primarily 
between which parts are supposed to be 
original and which have been found and 
gathered somewhere else; assemblages are 
interested in what works, what has social 
effects. The distinction between original and 
existing fragments in a text is, if not 
meaningless, at least secondary.” p. 380
Examples of Remixes 
(and hence assemblages)
"This architecture demands... the right to remix 
culture." 
Enter DJ Danger Mouse. He felt that the Beatles’ White 
Album and Jay-Z’s Black Album went together. 
So he created 
“the Grey Album” 
To YouTube!
Remix: from The Daily Show 
+ =
Remix: from Marvel Comics 
+ =
Remix: from random net site 
+ 
=
Another Example 
The New Yorker ran a piece on Danger Mouse and the 
idea of mash-ups. This gives us yet another term for 
“remix” 
“Mashups find new uses for current digital 
technology, a new iteration of the cause-and-effect 
relationship behind almost every change in pop-music 
aesthetics: the gear changes, and then the music 
does.”
A Stroke of Genius 
“In October of 2001, a d.j. named Roy 
Kerr, calling himself the Freelance 
Hellraiser, sent Temple-Morris [a 
mash-up show duo] a mashup called “A 
Stroke of Genius,” laying Christina 
Aguilera’s vocal from “Genie in a 
Bottle,” a lubricious pop song, over the 
music from the Strokes’ “Hard to 
Explain,” a brittle, honking guitar song. 
“
A few more remixes 
• Shining 
• Brokeback
Time permitting: remix a Pony
For Tuesday: 
read: WIRED piece on Kim Dotcom 
Watch: Lessig 
We talk IP Law

Remix for September 25th Digital Rhetoric

  • 1.
  • 2.
  • 3.
    Remix is Like… Remix is the act of taking one or more cultural artifacts-- visual, video, audio, and/or alphabetic texts- and deliberately mixing elements together to create something new that often specifically mimics one or more of the sources. Many remixes are meant to be satirical or overtly political, though satire is not essential.
  • 4.
    Different Similar Things There’s often a mistaken conflation between the idea of remix and the idea of remediation. Arising from the work of Jay David Bolter and Richard Grusin, remediation is transferring something from one media to another.
  • 5.
    Selber & Johnson-Eilola There’s also a third element in this discussion, explicated by Selber and Johnson-Eilola: the assemblage. An assemblage is a text made from original and pre-existing parts. So… almost everything is a type of assemblage.
  • 6.
    “…the assemblages donot distinguish primarily between which parts are supposed to be original and which have been found and gathered somewhere else; assemblages are interested in what works, what has social effects. The distinction between original and existing fragments in a text is, if not meaningless, at least secondary.” p. 380
  • 7.
    Examples of Remixes (and hence assemblages)
  • 12.
    "This architecture demands...the right to remix culture." Enter DJ Danger Mouse. He felt that the Beatles’ White Album and Jay-Z’s Black Album went together. So he created “the Grey Album” To YouTube!
  • 13.
    Remix: from TheDaily Show + =
  • 14.
  • 15.
    Remix: from randomnet site + =
  • 16.
    Another Example TheNew Yorker ran a piece on Danger Mouse and the idea of mash-ups. This gives us yet another term for “remix” “Mashups find new uses for current digital technology, a new iteration of the cause-and-effect relationship behind almost every change in pop-music aesthetics: the gear changes, and then the music does.”
  • 17.
    A Stroke ofGenius “In October of 2001, a d.j. named Roy Kerr, calling himself the Freelance Hellraiser, sent Temple-Morris [a mash-up show duo] a mashup called “A Stroke of Genius,” laying Christina Aguilera’s vocal from “Genie in a Bottle,” a lubricious pop song, over the music from the Strokes’ “Hard to Explain,” a brittle, honking guitar song. “
  • 18.
    A few moreremixes • Shining • Brokeback
  • 19.
  • 20.
    For Tuesday: read:WIRED piece on Kim Dotcom Watch: Lessig We talk IP Law