This document summarizes the advertising work of Yi Jeseok. It discusses three of his most notable works: "A chimney can be a gun" which contained an air pollution warning message and won a Gold Pencil award; "What goes around, comes around" which was a pro bono public service campaign to support peace; and "Complaint laid a creativity" about the difficulties of subway stairs for those with disabilities. The document provides background on Yi Jeseok but does not go into detail about his career or influence. It lists additional works and cites sources for further information.

1. Advertising
:Advertising genius Yi Jeseok
Digital contents
20102585
Um Jungeun

2. Who is he?

3. He’s best work
A chimney can be a gun
It contains air pollution warning message.
He received Gold Pencil in the
“One Show College Festival.”
He announced his name in this work in
New York.

4. He’s best work
What goes around, comes around
This pro bono publico campaign was
created by the young advertisement
directors' "talent donation"
in order to support the
Global Coalition for Peace.
(There was no money transaction at all)

5. He’s best work
What goes around, comes around

6. He’s best work
Complaint laid a creativity
Every time he climb subway stairs,
he was very hard.
So, he always complaint.
He thought that, for people with
disabilities in New York City
subway stairs was hard ways
over the Himalayas.
This idea made a work.

7. Other work
Help us deliver food for those who need it

8. Other work
Seoul metropolitan Government
Korean Food Globalization

9. Source
http://www.jeski.org/
http://www.google.co.kr/
Book : 광고천재 이제석

10. Thank you