You Are What You E-A-T: Trustworthiness for SEORock & Bloom
Expertise, authoritativeness and trustworthiness are the three pillars for SEO, but what makes a website trustworthy? Think of Tom Hanks and how people innately trust him. Applying some of those traits -- respect, authenticity, consistency -- to your website go along way to making customers trust you.
Presentation slides from the creating online powerful content workshop as part of Destination Digital business support programme from Connecting Cambridgeshire.
Want more information? Small businesses across Cambridgeshire and Peterborough can currently get free business support on using digital technology until March 2015.
More information here: http://destinationdigital.info/advice/
5 steps to executing a successful digital pr campaign - Brighton SEOTom Mansell
The huge value and potential of digital PR is undeniable, yet many brands still shy away from it due to the complexities involved in executing a succesful campaign. In this session, Tom Mansell will outline the five key steps to take to ensure your next digital PR campaign is a success - from bringing together the right teams, to the importance of creativity, to tips on how to outreach.
Companies are seeing lower success rates on social media and diminishing conversion rates on the web - a trend that has put us all, especially content marketers, in the position to prove the ROI or face severe fiscal cuts.
In this presentation, Sr. Digital Strategist Dawn Borglund will discuss the following challenges that we’re facing as a community and how it relates to content marketing on our websites, social media, and email:
-How do I increase conversions?
-Why are my traditional tactics (Facebook posts, blogs, link building, SEO etc) no longer working?
-How do I reach a larger or more targeted audience?
-How do I find a balance between personable content and advertising?
-What metrics should I show my boss to prove long term ROI for my Drupal website?
-What Drupal tools can I use to help me get there?
You Are What You E-A-T: Trustworthiness for SEORock & Bloom
Expertise, authoritativeness and trustworthiness are the three pillars for SEO, but what makes a website trustworthy? Think of Tom Hanks and how people innately trust him. Applying some of those traits -- respect, authenticity, consistency -- to your website go along way to making customers trust you.
Presentation slides from the creating online powerful content workshop as part of Destination Digital business support programme from Connecting Cambridgeshire.
Want more information? Small businesses across Cambridgeshire and Peterborough can currently get free business support on using digital technology until March 2015.
More information here: http://destinationdigital.info/advice/
5 steps to executing a successful digital pr campaign - Brighton SEOTom Mansell
The huge value and potential of digital PR is undeniable, yet many brands still shy away from it due to the complexities involved in executing a succesful campaign. In this session, Tom Mansell will outline the five key steps to take to ensure your next digital PR campaign is a success - from bringing together the right teams, to the importance of creativity, to tips on how to outreach.
Companies are seeing lower success rates on social media and diminishing conversion rates on the web - a trend that has put us all, especially content marketers, in the position to prove the ROI or face severe fiscal cuts.
In this presentation, Sr. Digital Strategist Dawn Borglund will discuss the following challenges that we’re facing as a community and how it relates to content marketing on our websites, social media, and email:
-How do I increase conversions?
-Why are my traditional tactics (Facebook posts, blogs, link building, SEO etc) no longer working?
-How do I reach a larger or more targeted audience?
-How do I find a balance between personable content and advertising?
-What metrics should I show my boss to prove long term ROI for my Drupal website?
-What Drupal tools can I use to help me get there?
Today In marketing, attention is the most sought-after currency, the ability to captivate and engage your audience through content is a true game-changer. In this training, we delve into the heart of content marketing, unveiling strategies that can transform ordinary messages into captivating narratives.
On Monday, 21st August, 2023, one of our Digital Marketing Executives, Damilola Nwanze discussed the art of crafting compelling stories, and strategically distributing content to forge authentic connections and inspire action in the Lunch and Learn session titled “Unlocking the Power of Content Marketing: Captivating Your Audience with Winning Strategies”
Watch the replay of this insightful session with our Digital Marketing Executive here; https://www.youtube.com/watch?v=5M1_lcgNH-Mxsq1
LJOPR works with clients to create compelling media stories and narratives - bringing alive our clients’ public relations outreach and communications opportunity.
Maximising Your Brand's Digital PR Impact: Strategies for Success and Creativ...Sarah Fleming
This talk will cover the complete process behind running successful and creative digital PR campaigns, from generating ideas to measuring impact.
Sarah will be delving into the key tactics around tailoring your PR strategy to achieve the best results – whether or not you engage with an agency or want to keep efforts in-house.
10 social media tips for your business presentationSpace Studio
Slides from the Space Studio Webinar - 10 Social Media Tips for Your Business
We shared 10 great tips for using social media in your business marketing strategy.
Content marketing is a marketing strategy. It is focused on the creation and distribution of valuable content with the purpose of attracting and retaining a specific, targeted audience. It builds interest in your brand and develops relationships and trust with your audience. But understanding what content marketing is doesn’t necessarily help you launch a content marketing effort. In our latest presentation, we map out the six steps you can take to launch a content marketing initiative.
This presentation is a brief snapshot of global content marketing strategy and content planning. This helps in corporate communications and building effective content for messaging to audiences across countries and disciplines. The idea is to share concepts that can be applied in day to day work situations and find new ways to solve business problems in communication and content space.
Everything You Need to Know About Visual ContentColumn Five
"Visual content” is the hot new term in content marketing. But what does it really mean, and how can you use it to your advantage? Check out this SlideShow to learn about:
-Why audiences connect to visual content better than written content
-The different formats of visual content and how they relate to each other
-Publishing platforms you can leverage
-How to measure the ROI of your efforts
-How to get started creating your own content
Case Studies in EEAT - Going the Extra Mile to Leverage Businesses' Real-life...Liv Day
Slides from a talk delivered at Sheffield DM in February 2024 - titles Case Studies in EEAT - Going the Extra Miles to Leverage Businesses' Real-life Expertise. Covering a recap of E-E-A-T fundamentals, why E-E-A-T isn't just an SEO's problem, and why agency marketers need to lean more heavily on in-house expertise to really set apart the whole digital marketing strategy.
Content Marketing 101 Masterclass for the Institute of Directors - Young Dire...Dean Langasco
Slides from IOD Young Director's Conference.
What is content marketing?
A quick history of content marketing.
Content success stories.
Applying learning from the greats.
Everything you need to know about content marketing. Check out the slide to see how hotels can start to implement content marketing in order to increase brand awareness and drive more booking.
Content Strategy: Building Connections with Your AudienceMediacurrent
You have a lot to say. Your users don’t have the time to read a lot of content. Let’s strategize.
In this webinar, learn how to create content that captures your audience and impresses your boss.
Today In marketing, attention is the most sought-after currency, the ability to captivate and engage your audience through content is a true game-changer. In this training, we delve into the heart of content marketing, unveiling strategies that can transform ordinary messages into captivating narratives.
On Monday, 21st August, 2023, one of our Digital Marketing Executives, Damilola Nwanze discussed the art of crafting compelling stories, and strategically distributing content to forge authentic connections and inspire action in the Lunch and Learn session titled “Unlocking the Power of Content Marketing: Captivating Your Audience with Winning Strategies”
Watch the replay of this insightful session with our Digital Marketing Executive here; https://www.youtube.com/watch?v=5M1_lcgNH-Mxsq1
LJOPR works with clients to create compelling media stories and narratives - bringing alive our clients’ public relations outreach and communications opportunity.
Maximising Your Brand's Digital PR Impact: Strategies for Success and Creativ...Sarah Fleming
This talk will cover the complete process behind running successful and creative digital PR campaigns, from generating ideas to measuring impact.
Sarah will be delving into the key tactics around tailoring your PR strategy to achieve the best results – whether or not you engage with an agency or want to keep efforts in-house.
10 social media tips for your business presentationSpace Studio
Slides from the Space Studio Webinar - 10 Social Media Tips for Your Business
We shared 10 great tips for using social media in your business marketing strategy.
Content marketing is a marketing strategy. It is focused on the creation and distribution of valuable content with the purpose of attracting and retaining a specific, targeted audience. It builds interest in your brand and develops relationships and trust with your audience. But understanding what content marketing is doesn’t necessarily help you launch a content marketing effort. In our latest presentation, we map out the six steps you can take to launch a content marketing initiative.
This presentation is a brief snapshot of global content marketing strategy and content planning. This helps in corporate communications and building effective content for messaging to audiences across countries and disciplines. The idea is to share concepts that can be applied in day to day work situations and find new ways to solve business problems in communication and content space.
Everything You Need to Know About Visual ContentColumn Five
"Visual content” is the hot new term in content marketing. But what does it really mean, and how can you use it to your advantage? Check out this SlideShow to learn about:
-Why audiences connect to visual content better than written content
-The different formats of visual content and how they relate to each other
-Publishing platforms you can leverage
-How to measure the ROI of your efforts
-How to get started creating your own content
Case Studies in EEAT - Going the Extra Mile to Leverage Businesses' Real-life...Liv Day
Slides from a talk delivered at Sheffield DM in February 2024 - titles Case Studies in EEAT - Going the Extra Miles to Leverage Businesses' Real-life Expertise. Covering a recap of E-E-A-T fundamentals, why E-E-A-T isn't just an SEO's problem, and why agency marketers need to lean more heavily on in-house expertise to really set apart the whole digital marketing strategy.
Content Marketing 101 Masterclass for the Institute of Directors - Young Dire...Dean Langasco
Slides from IOD Young Director's Conference.
What is content marketing?
A quick history of content marketing.
Content success stories.
Applying learning from the greats.
Everything you need to know about content marketing. Check out the slide to see how hotels can start to implement content marketing in order to increase brand awareness and drive more booking.
Content Strategy: Building Connections with Your AudienceMediacurrent
You have a lot to say. Your users don’t have the time to read a lot of content. Let’s strategize.
In this webinar, learn how to create content that captures your audience and impresses your boss.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
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It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
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This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
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An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2. ● focuses on the extent to which the visual information can be
trusted
● answers the following questions:
○ Are the sources trustworthy?
○ Does the printed or web-based information come from a well-
established institution, organization, or company?
○ Who sponsors the production of the visual information?
Reliability Criteria
2
3. ● You need to identify the credibility of the
person who made the visual information
and the accuracy of the content.
Are the sources trustworthy?
3
Reliability Criteria
4. ● You need to check the credibility of the
source of the visual information.
● Trust is one factor that keeps the
viewers loyal and believe in whatever
the company promotes.
Does the printed or web-based information
come from a well-established institution,
organization, or company?
4
Reliability Criteria
5. ● You need to know who is
behind the advertisement.
Who sponsors the production of visual
information?
5
Reliability Criteria
6. ● Produce two types of visuals that compare reality and expectations.
● One visual should be presented creatively and completed with more
effort, while the other one should be plain and done with less effort.
Guide Questions
● How do you think this concept of expectations vs. reality came to be?
● Why do you think false advertising is more popular today?
● As a product seller, how can you avoid this kind of experience for
your customers?
Expectations versus Reality
6
9. ● is a visual representation of information, data, or
ideas through images
● helps in understanding complex information through
visual representations
● transforms texts and images that are easy to learn
and are visually appealing
Infographic
9
10. ● a photo editing application
used by many professional
designers and photographers
● mainly helps in image editing
Adobe Photoshop
10
Visual Presentation Tools
11. ● the way colors are mixed to
present a well-done visual
presentation
● The choice of color combos
depends on the theme and
subject.
● could represent a meaning or
emotion (e.g., blue for peace,
red for rage)
Color Combination
11
Evaluating Visual Content
12. ● refers to how creative
elements should match the
material’s purpose (e.g.,
Visual elements should not be
too loud or too dull.)
● appropriate and related to the
content
Creativity Level
12
Evaluating Visual Content
13. ● Visual media send messages to
the audience even without the
presence of texts.
● Images used can persuade
viewers to believe what they
see.
Theme
13
Evaluating Visual Content
14. ● represents the content of the
visual representation
● reflects the message to be
perceived
● determines the interpretations
and reactions of the audience
Subject
14
Evaluating Visual Content
15. What are your thoughts about the
controversial ad: “Nakatikim ka na ba ng kinse
anyos?”
Guide Questions
● What came to mind when you saw the
advertisement? What was it truly about?
● What criteria among those discussed in the
lesson should best be applied to the
advertisement?
● If you were to re-advertise it, how would you
do it?
Evaluate This!
15
Teacher’s script: “This lesson will define what reliability means in a visual material.”
Teacher’s script: “It is important that sources of a visual material are credible. The visual materials should be properly documented, especially if they aim to affect their audiences’ decision-making about a certain thing or concept. The readability criteria needs to answer the three questions.”
Teacher’s script: “It is important to know the author of the visual image to ensure that they are reliable and credible.”
Teacher’s script: “Sometimes the one who publishes the information alone can affect how the audience will receive it. If they are known to be a publisher of fake news for example, then the information they will present does not hold that much credibility at all.”
Teacher’s script: “It has been discussed in the previous lessons that people in media can directly affect the information that they publish, so it is very important to know who funds the visual information to know their motives.”
Teacher’s script:
Use this prompt to introduce the activity:
“Let us distinguish between superficial advertising and the actual product being advertised.”
Provide the following instructions to the class:
Produce two types of visuals that show a comparison between reality and expectations.
There should be one image that is creatively done and completed with more effort and another that is plain and done with less effort.
Ask the following questions to process the activity:
How do you think this concept of expectations vs. reality came to be?
Possible answer: Answers may vary. It may have become more popular when online shops started to be more available to consumers. Since consumers can only see the items being advertised, a lot of them were disappointed when they received their order and it was far from what was advertised online.
Why do you think false advertising is more popular nowadays?
Possible answer: Answers may vary. Maybe it is due to lack of law enforcement and also lack of law covering new sales practices. Anyone nowadays can also sell anything without being required a business permit to ensure that the business is legal to sell and advertise products.
As a product seller, how can you avoid this kind of experience for your customers?
Possible answer: Answers may vary. First, I will register my business. Afterward, I will be honest to my customers and put on disclaimers when needed.
Teacher’s script: “Do you follow any influencers on TikTok or Instagram? What is the main reason why you follow them? If they will advertise something, will you buy it? Why or why not?
Influencer marketing is a very popular marketing strategy today. Multiple social networking platforms enable businesses to collaborate with individuals who have an established following to increase their brand exposure.
The image of these endorses may also be considered as a form of visual media itself since whatever they represent can affect their viewers. How they endorse the products, do they use proper color themes to represent the companies (Example: Blue for Lazada, Green for Grab, and Orange for Shopee and Lalamove), how many followers they have, and their background are all within the realm of visual information and media.
Would you buy an item just because your favorite celebrity endorses it even if the way they endorse it is sketchy?”
Teacher’s script: “This lesson will cover a few tools that you can use for visual media presentation.”
Teacher’s script: “Infographic are very common nowadays. Can you recall a recent infographic that you have seen? What was it about? Why do you think you were able to recall it?”
Teacher’s script: “Everyone has pretty much heard about Adobe photoshop as a powerful tool for editing images. If you want to use this, you will have to pay a monthly fee for it. You can also do other tasks with it such as typesetting which is very common in online readable manga sites today.”
Teacher’s script: “Each color represents a vibe or feeling. What is your color (vibe) today?”
Teacher’s script: “Creativity level is important to make the visual media eye-catching, which increases its retention rate.”
Teacher’s script: “Images need to depict the theme of the message. A timely message can be powerful since the public can relate to it unconsciously, which pushes them to act accordingly.”
Teacher’s script: “The subject is important as other considerations, such as the theme and the color combination, can be based from this. If the subject is about empowering women, the theme has to be centered around women and the color combination can be pink to represent femininity. ”
Teacher’s script:
Use this prompt to introduce the activity:
“Let us think critically when it comes to visual items that surround you in today’s society.”
Provide the following instructions to the class:
What are your thoughts about the controversial ad below? “Nakatikim ka na ba ng kinse anyos?”
Sample answers:
The message of the ad is inappropriate.
It seems to be marketing minors.
It is unclear what they are endorsing and if people may think about it with malice.
Ask the following questions to process the activity:
What came to mind when you saw the advertisement? What was it truly about?
Possible answer: Answers may vary. It seems that the product being endorsed was for an alcoholic drink. The kinse-anyos may be referring to the number of years it was fermented to taste better. It made me feel embarrassed.
What criteria among those discussed in the lesson best applied to the advertisement?
Possible answer: Answers may vary. The theme and subject. While others may think it is creative, it is inappropriate as it can be interpreted in many ways.
If you were to re-advertise it, how would you do it?
Possible answer: Answers may vary. Clearly indicate what it is referring to. I would also highlight how people like aged liquors better.
Teacher’s script: “What McDonald’s commercial have you seen recently?
Did you know that in 2002, fast-food giant McDonald’s pulled out an advertisement after being scrutinized by then Senators Juan Flavier and Manny Villar for allegedly encouraging bribery to get a desirable result?
Let’s watch the advertisement and tell me what you think.”
Wrap up: This ad may seem a little innocent, but apparently, it conveys a strong moral dilemma. Do you think it was appropriate to take it down? Where do you think the Senators’ were pulling ground from when they made their allegations?
