Adobe: Corporate Communication and Reputation Audit

1. Adobe
Presented by: Nick Elchert

2. Summary of Adobe
• Adobe is the global leader in digital
media solutions and digital marketing.
• They provide a variety of tools, services,
and products that help creative
professionals to create, view, print, and
manipulate digital media.
• “Changing the world through digital
experiences.”

3. Presentation
• Website, S.E.C. Filings, and Official
Social Media Channels
• Magazine Rankings of Reputation, Brand
and CSR
• Media Coverage
• Social Media
• Actionable Recommendations and
Advice

4. Adobe Website
• Organized
• Eye-catching
• Creative
• Useful
• Informative
• Shows brand

5. S.E.C. Filings
• Easy to find
• Easy to download
• Easy to interpret
• Historical as well as quick financial
sheets are readily available.

6. Social Media Channels
• “Social Media is worthless, that’s crazy
talk.”
• Facebook
• Twitter
• Pinterest
• YouTube

7. Magazine Rankings
• #41 on Fortune’s “100 Best Companies
to Work For”
• #2 on “Most Admired Company in the
Computer Software Industry”
• #14 on the “Green Rankings”
• “World’s Top 100 Brands” list in both
2010 and 2011
• #8 on the “Most Admired for Quality”

8. Media Coverage
• Lack of coverage
• Software releases
• Olympics in London
• Today’s news
• Positive news

9. Social Media
• Adobe is unique
• Collects data
• Learns about audience
• Americans spend
22.5% of their time
online on various
social networks
• Rate only increasing

10. Recommendations and Advice
• Media coverage increase
• Promote accomplishments
• Continue to use Social Networking