Reebok was founded in 1895 in England and is now owned by Adidas. It produces athletic shoes, clothing, and accessories. The name comes from the Afrikaans word for gazelle. Some strengths include being a top seller of athletic footwear and apparel globally and sponsoring many sports teams. Weaknesses include facing issues from fake products and controversies affecting its brand image. Opportunities exist in expanding kids and lifestyle sections as well as partnerships with schools. Threats include competition from China and currency fluctuations. Main competitors are Nike, Puma, and New Balance.