This document discusses how service and knowledge-based businesses can apply the principles of reduce, reuse, recycle to increase revenues and profits. It recommends focusing on top clients that provide 80% of business using their feedback to create ideal client profiles. Unused services and information assets should be reused by packaging them for additional revenue streams. The client lifecycle should be analyzed to offer additional services and implement a referral program to recycle business. Bringing these approaches together allows leveraging existing clients and information to uncover new opportunities and revenue streams.

1. Welcome…

2. Reduce, Reuse, Recycle…
Increase revenues/profits by applying the same principles
to your service/knowledge based business
• A service/knowledge based
business
• Reduce
• Reuse
• Recycle
• Q&A / Next Steps

3. A Service/Knowledge based
business….
People, Processes, Tools…and
Information
Know What & Know How
Time = Money

4. Intention
Time = Money
Focus

5. Focus….

6. Reduce….
• Pareto Principle – 80/20 Rule
• Rule of thumb in business – 80% of Sales come from 20% of Clients
• Invest the time to identify and truly understand the 20% clients
• How did they find you? Why do they keep coming back?
• Use as the profile for an ideal client moving forward - Target
• Do important activities for important (20%) clients first
• Stop dealing with problem or high maintenance clients
• Most of the time they are the least profitable!
• Even if profitable, is your time worth it?
• Focus on the core areas of you business.
• Fair exchange of Value for Money…Are you leaving money on the table?

7. Reuse…

8. Reuse….
• Analyze your business…
• What is your unique value proposition?
• What activities/offerings provide the greatest revenues/profits?
• Analyze your information assets…
• What do you produce?
• What do you produce that is complimentary/not core to your value
proposition?
• Packaged Services Offering
• If you can’t beat them…join them….
• Package it up and sell it as a standalone solution or online!
• Additional revenue stream
• Lead Generation – First Touch & Need More…..

9. Recycle….
• What is your client lifecycle?
• Additional services
• Packages Services
• Referral Program
• Structured Program for your 20% clients
• Do not give FREE services
• Complimentary Partnerships
• Referral Fees
• Packaged Services

10. Bringing it all together….
• Increasing revenues/profits/opportunities is not just about
having to find new clients. Leverage what you already
have….
• Focus on your current clients (ideal) to give you the
answers….
• Use your information and information assets to allow you
to uncover new opportunities and revenue streams

11. About Syntapa
• Originally founded in 1984
• Best of breed systems provider focused on integrated solutions
to meet real business requirements
• Our solutions unify your people, processes, tools, and
information to allow you to increase revenues, strengthen client
relationships, and maximize profits through increased project
and operational efficiencies
• Based upon client projects we have built repeatable solutions
that reduce development costs and satisfy real business
requirements

12. Demo

13. You can watch our online
demonstrations anytime….
Overview of the Syntapa Unified Office including a demonstration:
http://vimeo.com/38507235
Recording of this webinar:
https://vimeo.com/66237724

14. Questions?
• On the web: www.syntapa.com
• By Phone: 613-591-7644 X222
• By email: rwhitcroft@syntapa.com
• Resources available from our website…

15. Thank You