This document discusses the success of Marvel Studios and the Marvel Cinematic Universe. It outlines Marvel's history from its founding in 1993 to its acquisition by Disney in 2009. Key events included filing for bankruptcy in 1996 and gambling to regain movie rights to popular characters in 2005. The document attributes Marvel's success to its continuous storyline that builds connections across movies, its focus on creating great characters, and its ability to utilize lesser-known characters. It compares Marvel favorably to DC in metrics like Rotten Tomatoes scores, CinemaScore, and IMDB ratings. The moral is the importance of patience, planning, and creating a virtuous cycle for audiences. The prediction is that Marvel will continue to succeed despite challenges.