SlideShare a Scribd company logo
Consulting
Proposal
By Mingda Liu(mdliu)
Problem
People want to see live action
superhero movies with
convincing CGI/VFX.
QUICK TIP
Try right clicking on a photo and
using "Replace Image" to show
your own photo.
Product
Persona:
Mary ● 17 year old high school
student
● Comic book nerd
● Grew up wanting to see
her favorite superhero
/villain on big screen
Financial Info
U.S Box Office Worldwide Box Office Average
$7.022
Billion
$17.98
Billion
$0.856
Billion
Financial Info
Financial Info
Business Model
1
Movies
2
Spin-off TV series/
Live Action
3
Animation
4
Merchandising
History
1993
Founded,
known as
Marvel Film
History
1993
Founded,
known as
Marvel Film
1996
Parent
Organization
filed
Bankruptcy
History
1993
Founded,
known as
Marvel Film
1996
Parent
Organization
filed
Bankruptcy
1998
First
licensed film
Blade was
released.
The Architect: David Maisel
History
1993
Founded,
known as
Marvel Film
1996
Parent
Organization
filed
Bankruptcy
1998
First
licensed film
Blade was
released.
2005
Gambled to
take back the
movie rights
of 10
characters
Key Events in History
1993
Founded,
known as
Marvel Film
1996
Parent
Organization
filed
Bankruptcy
1998
First
licensed film
Blade was
released.
2005
Gambled to
take back the
movie rights
of 10
characters
2008
All in on Iron
Man
Key Events in History
1993
Founded,
known as
Marvel Film
1996
Parent
Organization
filed
Bankruptcy
1998
First
licensed film
Blade was
released.
2005
Gambled to
take back the
movie rights
of 10
characters
2008
All in on Iron
Man
2009
Walt Disney
acquisition
Secret Sauce?
Kevin Feige and his Marvel
Cinematic Universe
Astro 101
What’s in the Success formula?
● Continuous
Storyline
● Crossover
● Light-hearted
At the core
● Tell great stories
● Create great characters
● Able to utilize their
second-tier characters
Competition
Rotten Tomato Metacritic(out of 100)
Marvel’s MCU 68.2
DC’s DCEU 52.5
IMDB(out of 10) CinemaScore
Marvel’s MCU 7.47 90%+ in A range
DC’s DCEU 6.82 Half in B range
Critics Review(Average)
Audience Score(Average)
Moral of the Story
● Patience
● Don’t jump on the bandwagon
without good planning
● Virtuous circle
Prediction
● Success
● Not without challenges
References
https://www.bbc.com/news/entertainment-arts-32379661
https://www.vox.com/culture/2018/4/23/17224988/avengers-infinity-war-marvel-cinematic-universe-mcu-explained
https://en.wikipedia.org/wiki/Marvel_Studios
https://screencrush.com/marvel-bankruptcy-billions/
https://www.lib.umich.edu/database/statista
https://www.youtube.com/watch?v=4qv0TQrwrwQ
https://www.rottentomatoes.com/
https://www.cinemascore.com/
https://www.metacritic.com/
https://www.imdb.com/list/ls066946827/
https://www.imdb.com/list/ls027054585/

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