The document discusses plans for developing an iPad app for the Seattle Art Museum (SAM). It identifies key user groups for the app, including tech-savvy art lovers, educators, and students. It outlines task flows and product goals for the app, which include experiencing SAM exhibits, driving visitors to the museum, sharing content with others, and increasing awareness of SAM's programs. Wireframes and sketches are provided for the app's interface and features.

1. Hello

2. Hello

3. Research:
Current Methods

4. 1.browse current and upcoming and
past shows

5. 2.purchase tickets

6. 3.interact with social media

7. The Seattle Art Museum wants to
develop an iPad App.

8. Let’s Get to Know the Users

9. Seattlelites
Let’s Get to Know the Users

10. Seattlelites
ipad Owners
Let’s Get to Know the Users

11. Seattlelites
ipad Owners
Art Lovers
Let’s Get to Know the Users

12. Seattlelites
Source: City of Seattle

13. Ipad users

14. Art Lovers
Educators, Students, Community,
Researchers and Artists

15. App Mapp

16. Product Goals
1.experience SAM
2.drive them to visit
3.share with others
4.increase awareness of SAM’s
wide range of programs

17. Home Buy tickets Share this
Plan Your Visit See art here Sharing art Around town See art now
Fill in variable form
Annotated visits
(date(s), location, Event Profiles Locations Recommendations Social media updates Gallery index Past
(interactive tour)
interests)
Select Event Profiles Basic Floor plan User reviews Multimedia map Present
Event specific floor
“info bundle”
plan (downloadable Bars upcoming
Downloadable pdf to
pdf)
other events

18. User Groups
and Task Flows

19. Tech-Savvy
• 24-55 years old Male
• Graduated from
University
• Currently works at
Information
Technology Company
• Likes arts and
entertainment around
Seattle

20. Goal
• He wants to show his
hot girlfriend what
art exhibit they are
going to for their
Friday night
date/brag about it on
Facebook.

21. Motivation
• He wants to share
information relating to
his evening.
• He wants to publish
specific details so
others if they want to
go, have adequate
information.

22. Home
Task Flow
See art here
Events
Facebook
share button

23. Educator
• 30-50 years old Female
• Master’s in Education
• Currently works at a
local Middle School
• Wants students to
have well-rounded
education

24. Goal
• Wants to stay
informed of current
and upcoming shows
• Wants to coordinate
lesson plan with
content at the
museum for extra
credit opportunities

25. Motivation
• Wants to offer
variety and depth of
information and
experience that
students can’t
necessarily get
through a screen

26. Home
Task Flow
Plan Your Visit
Fill in variable form
(date(s), location,
interests)
browses results
Selects event
Views event profile
Selects “info
bundle”
Downloads pdf to
present to the
other staff

27. Student
• 12-24 years old Female
• Lives in Illinois
• is currently taking art
classes
• Wants stuff do with
her friends but can’t,
cuz she’s grounded.
• 

28. Goal
• She wants to see
what’s going on at
SAM and feel like
she’s there because
she’s currently
grounded and can’t
go anywhere.

29. Motivation
• She wants to feel all
cultured and stuff.

30. Task Flow
Home
Sharing art
Annotated visits
(interactive
tour)

31. Task Flow for wireframing and
skinning

32. Home
Task Flow
Plan Your Visit
Fill in variable form
(date(s), location,
interests)
browses results
Selects event
Views event profile
Selects “info
bundle”
Downloads pdf to
present to the
other staff

33. Wireframes

34. Log in help settings find
Pic of featured arts
See art here Plan your visit
See art now Sharing Art Around Town
Buy tickets SAM APP Share this

35. Log in help settings find
Pic of featured arts
See art here Plan your visit
See art now Sharing Art Around Town
Buy tickets SAM APP Share this

36. Log in help settings find
Date(s)
Plan your visit today to
(Arranged Location
Chronologically-
upcoming first) Olympic
SAM Seattle Museum
Asian Art Sculpture Libraries More
downtown park
Event profile-works
Date,Location, event
Age group
Event profile Whole Just’ Elemen- Middle
family adults
tots tary School
Event profile interests
Find
ancient ren tribal modern now event
Event profile
Buy tickets SAM APP Share this

37. Log in help settings find
Date(s)
Week Week
Plan your visit today 01 21 13 to 01 31 13 days Ends
only only
(Arranged Location
By Relevance) Seattle Olympic
SAM Museum
Asian Art Sculpture Libraries More
downtown park
Event profile-works
Date,Location, event
Age group
Event profile Whole Just’ Elemen- Middle
family adults
tots tary School
Event profile interests
Find
ancient ren tribal modern now event
Event profile
Buy tickets SAM APP Share this

38. Log in help settings find
Date(s)
Week Week
Plan your visit todayDate(s)
01 21 13
Plan your visit to 01 31 13 days Ends
Down
only only
Location Load
Location
Age group Info pdf
Seattle Olympic Museum
SAM interests
Asian Art Sculpture Libraries More
Event profile downtown park
Hi-res collage
Age group Zoom Here
Event profile
Whole Just’ Elemen- Middle
family adults
tots tary School
Event profile
interests
Find
Event profile ancient ren tribal modern now event
Event profile
Buy tickets SAM APP Share this

39. Skins

46. Thank you