February Issue of Featured by Red Design Group takes a look at the best work produced by RED across Retail, Hospitality & Brand Download: http://www.reddesigngroup.com.au/wp-content/uploads/2018/02/Featured-2018-01.pdf www.redgp.com

1. FE
ATU
RED

2. 43
Our Design Approach
Good Design
LOOKS GREAT.
GREAT DESIGN
performs.
RED brings a powerful combination of design
creativity and 16 years of industry experience
to give your business a point of difference.
Our design team blends branding, planning,
interior design and architecture to create
a better customer experience. We aim to
increase visitation, brand loyalty and
improve financial performance.
CUSTOMER
EXPERIENCE
MARKET
ANALYSIS
FINANCIAL
METRICS
DOCUMENTATION
Customer insights
Competitors
Design strategy
Brand positioning
Brand identity
Signage & graphics
Uniforms & menus
Marketing
Conceptual
Planning
Architecture
Lighting
Finishes
FF+E schedule
Journey mapping
Interactive digital
Digital interaction
Content design
Customer service
Fitout drawings
Construction drawings
Signage & graphics
Digital, video &
animations
Revenue
Return per sqm & ROI
Footfall & dwell time
Average spend
Membership
DESIGN
THE BRAND
DESIGN
THE SPACE
YOUR
CUSTOMER

3. 65
UNIQLO
RETAIL
Uniqlo partnered with Red
Design Group to implement
their international flagship
format throughout four
levels of the 2900m2
retail
store within Emporium
Melbourne, before moving
into an Australia-wide roll
out of more than 16 stores.
UNIQLO
Melbourne VIC
6

4. 87
Mecca Maxima is
an Australian brand
synonymous with a curated
offering of the best global
cosmetics. Red Design Group
was engaged to support the
roll-out of the new Mecca
Maxima brand, a one-stop
beauty customer experience,
across different formats
including department
store concessions, airport
tenancies, and stand-alone
stores.
MECCA
MAXIMA
RETAIL
Mecca Maxima
Chadstone VIC
Mecca Maxima
Eastland VIC
8

5. 109
Applying a generic concept to over 50 store rollouts for
Loreal brands including Kiehls, YSL, Giorgio Armani and
Lancome tenancies.
including Department store concessions within major
shopping centres and stand alone stores.
KIEHL’S
RETAIL
Kiehl’s
Melbourne VIC

6. 1211
New Balance Australia partnered with Red Design Group to
implement the global design standard into some of Australia
most notable fashion destinations; Chadstone Shopping
Centre and Melbourne Central.
The partnership involved the rollout of the flagship and
outlet design nationwide across Australia.
New Balance
Chadstone VIC
NEW BALANCE
RETAIL

7. 1413
When Toyota decided to go to locations where the customer
shops rather than the traditional dealership model, it
commissioned the Red Design Group to design the first
Toyota Shopping Centre Retail Store at Rouse Hill.
The interior is inspired by the product, bringing the curved
shape and form of the vehicles into the overall interior
and joinery items of the showroom The space delivers
a welcoming environment where the store becomes the
canvas for the product and the customers can learn, view
and interact with the vehicles through the use of kiosks and
digital screens.
Toyota
Rouse Hill NSW
TOYOTA
RETAIL
14

8. 1615
Positioned in the art grunge scene of Melbourne’s iconic
Brunswick Street, Fitzroy, Wine Republic is a new concept
store redefining the humble bottle shop.
With the rise of the inner city craft markets and Fitzroy’s
established reputation for street art, our aim was to
introduce an arts focus incorporating sculptural talking
points, illustrations and visual merchandising.
WINE REPUBLIC
RETAIL
Wine Republic
Fitzroy VIC

9. 1817
Our brief was to elevate the Rogerseller brand
beyond the reach of competitors, redefining the
bathroom showroom market while retaining
existing, and attracting new customers.
We wanted to play on the juxtaposition of an
urban grunge setting in industrial Richmond,
inserting a layer of slick design into the historic
building envelope and functional venue that is
welcoming, luxurious and comfortable.
Rogerseller
Richmond VIC
ROGERSELLER
RETAIL
18

10. 201919
Trading in Melbourne since 1890, Henry
Bucks embarked on a journey that has
reinvented their brand through design
led and generational change to make
it more relevant to a broader younger
demographic.
Henry Bucks Collins Street
Melbourne VIC
HENRY BUCKS
RETAIL
“I think we’ve struck an
excellent balance between
a contemporary and innovative
space, while retaining what
Henry Bucks represents to
our loyal customers.”
TIM J CECIL – CEO, HENRY BUCKS

11. 2221
Red Design Group designed the interiors and brand
identity for this flagship store with the understanding
that their client wanted to create an upmarket, boutique-
style pharmacy. The client sought to emulate the European
apothecary and target a discerning, style-conscious
customer, delivering personalised prescriptions.
BLUE GOOSE
Blue Goose
Melbourne VIC
RETAIL

12. 2423
Red Design Group were
commissioned to work on
Project Energise, a strategic
plan to reinvigorate the
business nationally through
brand re-positioning, new
products, and a new store
format.
Three store layouts were
developed to suit different
locations and environments:
a small CBD store, a medium
sized suburban store and
a large suburban store
with fuel.
7 ELEVEN
RETAIL
24

13. 2625
MYER
RETAIL
Myer Bourke Street
Melbourne VIC
26

14. 2827
Mimco Chadstone
Melbourne VIC
“The unique slatted ceiling
cleverly disguises a grid
which allows products
to be hung from above
anywhere in the store.”
DARREN HOSE, RED
The brief was to redesign
eight boutiques and design
two new outlets with the
objective of elevating the
brand in the market place
without losing the distinct
personality of each store.
Unlike most retail chains
where replication of design
is paramount, the
uniqueness of each Mimco
boutique created challenges
in terms of product ranging.
No two stores are the same,
nor are their fixtures and
fittings.
MIMCO
RETAIL
28

15. 3029
RMIT
Melbouwrne VIC
RMIT
BRAND
Red Design Group brand team was commissioned to create
a new brand identity for New Academic Street (NAS) project
which will transform the heart of RMIT City campus by
creating new student facilities and retail and hospitality
offers. The result was a bold and exciting brand identity
complemented with a youthful and fun visual language which
appeals to the student demographics.

16. 3231
JOHNNY BIGG
SYDNEY NSW
Red Design Group worked
with the client to define
the Johnny Bigg brand
attributes. Bold, confident,
urban, authentic, irreverent,
and gusto were words that
they agreed would shape
the brand personality.
Referencing these attributes,
the design process began.
All brand elements from
the brandmark through to
swings tags, labels, signage,
boxes, shopping bags,
posters and the interiors
were designed by Red
Design Group.
JOHNNY BIGG
RETAIL

17. 3433
AOpen is an electronics manufacturer in Taiwan. It is also
a division of the Pan Acer Group and a major global IT
brand.
With a vision for the future as the globally leading
electronics manufacturer AOpen approached Red
Design Group to re-imagine their brand for the future.
Successfully presented and embraced by the company at
all levels, this new brand strategy signifies a new era in
AOpen’s history.
AOPEN
BRAND
AOpen Taiwan

18. 3635
langdonlorraine Hotel Z brand presentation
Concept 1
Building signage
langdonlorraine Hotel Z brand presentation
Concept 1
Building signage
langdonlorraine Hotel Z brand presentation
zhotel.com.au
101 Flinders Lane
Melbourne
Australia
+61 (03) 8123 4567
Lorem ipsum
dolor sit amet,
consectetur
experience infinite
HOTEL
Concept 2
Promotional postcards
Concept 1
Brand
langdonlorraine Hotel Z brand presentation
Concept 1
Branded wallpaper A
Detail
langdonlorraine Hotel Z brand presentation
Concept 1
Brand collateral
langdonlorraine Hotel Z brand presentation
Concept 1
Promotional postcards
HOTEL
Experience
infinite
101 Flinders Lane
Melbourne
Australia
T+61 (03) 8123 4567
F+61 (03) 8123 4567
info@zhotel.com.au
zhotel.com.au
langdonlorraine Hotel Z brand presentation
Concept 1
Business card
HOTEL Z
101 Flinders Lane
Melbourne Australia
T+61 (03) 8123 4567
F+61 (03) 8123 4567
info@zhotel.com.au
zhotel.com.au
Business card to be laser cut like below
langdonlorraine Hotel Z brand presentation
Concept 1
Business card
HOTEL Z
101 Flinders Lane
Melbourne Australia
T+61 (03) 8123 4567
F+61 (03) 8123 4567
info@zhotel.com.au
zhotel.com.au
Business card to be laser cut like below
RED brand team created
an elegant yet strong
brand for Hotel Z. It is
modern, dynamic and gives
the illusion of depth and
movement. It allows infinite
possibility. The brand is
applied onto stationery, hotel
cards, packaging, promotional,
wallpapers, signage and
wayfinding.
HOTEL Z
Hotel Z
Flinders Lane, Melbourne VIC
BRAND

19. 3837
Our client wanted the store
to be edgy, humorous, and
uniquely charismatic to
highlight the whimsical
nature of the product. It was
not to be simply a shop, it
had to be a destination and
an experience.
THE CANDY ROOM
RETAIL
The Candy Room
Melbourne VIC
38

20. 4039
BRAND
IDENTITY
BRAND
F I T O U T | B U I L D + C O N S T R U C T
solutions
Fairfield Hospital
Branding
ZKI0074-GPRES004-03 - ThE FIEld CaFE SIGnaGE PRoPoSal

21. 4241
CROWN
RESORTS
HOSPITALITYCrown Perth
VIP Enclave & Pool Area
Crown Perth
All Day Dining Restaurant
The All Day Dining Restaurant has been
designed to be a light, breezy, textural and
comfortable environment, making the most
of the Western Australian climate and light.
The interior echoes classical design but with a
contemporary edge, blending styles with the
use of bleached timbers, white marble and
luxurious custom carpet, bespoke furniture and
light fittings.

22. 4443
CROWN
RESORTS Since 2009 RED has worked with
Crown on over 100 projects in
Melbourne and Perth – bringing
world-class design solutions to
Crown gaming, private lounges,
lobbies and entry portals,
entertainment precincts, retail,
bars, cafés, restaurants, food
courts and outdoor dining.
HOSPITALITY
Crown Perth
La Vie Champagne
& Wine Bar

23. 4645
Red Design Group worked with
Guillaume Brahimi and Crown
for a second time to bring the
renowned chef’s signature
Bistro Guillaume to Perth.
The Perth Bistro Guillaume is
situated in a prime location
off the main lobby of Crown,
overlooking the hotel’s lavish
new pool development. The
brief sought to carry over some
defining elements associated
with the Melbourne entity
whilst maintaining a unique
palette for a distinctive and
fresh identity.
CROWN
RESORTS
HOSPITALITY
Crown Perth
Bistro Guillaume

24. 4847
As competition for the
entertainment dollar increases,
clubs need to constantly evolve
and stay relevant to their clientele.
The recently refurbished
Earlwood Bardwell Park RSL
in Sydney is a perfect example
where a considered design
makes a significant difference
to the future of the club.
RED has elevated the existing
RSL offering and positioned
the club favourably for the
future. The result is an inspiring
and functional venue that
is welcoming, luxurious and
comfortable.
EARLWOOD
BARDWELL
PARK CLUB
HOSPITALITY
Earlwood Bardwell Park RSL
Sydney NSW

25. 50
Maroochy RSL is a
community club located
on Queensland’s Sunshine
Coast. Recognising the
need to stay relevant
and compete for share-
of-wallet, Maroochy RSL
commissioned Red Design
Group to complete a major
rebranding exercise and
refurbishment of the entire
club.
oochy RSL
ochy RSL - Letterhead
RES0007 - 11 CONCEPT DESIGN
Me moria l Ave nu e
Ma roochydore Qld 4558
07 54 43 2211
ma roochyrsl .c om.au
R S L
Maroochy RSL
Maroochy RSL - Business card
MRS0001 - GPRES0007 - 11 CONCEPT DESIGN
Memorial Avenue
Maroochydore Qld 45 5 8
07 54 43 2211 | 0400 12 3 1 2 3
clarep@maroochyrsl .co m .au
maroochyrsl .com.au
C L A R E P A T O N
C H I E F E X E C U T I V E
O F F I C E R
Memorial Avenue
Maroochydore Qld 45 5 8
07 54 43 2211 | 0400 12 3 1 2 3
clarep@maroochyrsl .co m .au
maroochyrsl .com.au
C L A R E P A T O N
C H I E F E X E C U T I V E
O F F I C E R
Memorial Avenue
Maroochydore Qld 4558
07 54 43 2211 | 0400 123 123
clarep@maroochyrsl .com.au
maroochyrsl .com.au
C L A R E P A T O N
C H I E F E X E C U T I V E
O F F I C E R
R S L
Maroochy RSL
Maroochy RSL - Destination Branding
MRS0001 - GPRES0007 - 11 CONCEPT DESIGN
ATM
WELCOME
SPORTS BAR
CAFE
B A R
MAROOCHY
CLUB
HOSPITALITY
Maroochy RSL
Sunshine Coast QLD
Maroochy RSL
Maroochy RSL - Brandmark
MRS0001 - GPRES0007 - 11 CONCEPT DESIGN
R S L
R S L
“I’ve had many
members say thank
you for bringing their
club back to life and
bringing the venue
to where it can be
and on the right
track.”
CLARE PATON –
CEO, MAROOCHY RSL
49

26. 5251
Our client wished to create
a more inviting and intimate
space, feeling Café Baci
was often overlooked due
to a lack of seating options
and confusion around the
demarcation of the Cafe and
Crown’s other precincts.
Honeycomb shaped anodised
aluminium light-fittings were
custom designed to foster an
intimate dining experience,
and the striking herringbone-
patterned feature wall gives
the Café’s entry point more
prominence.
CAFE BACI
HOSPITALITY
Cafe Baci
Crown Casino Melbourne VIC
5251

27. 5453
Red Design Group worked closely with Zouki to create
a unique brand concept for St Vincent’s Hospital’s new
courtyard café. Named Courtyard 55, referencing the
location at 55 Victoria Parade in Fitzroy, Red designed the
interior and developed the brand and all branded assets.
Hospital staff, visitors and patients now benefit from an
extensive selection of delicious, healthy food created on
site by the Zouki team, which has an impressive food and
beverage program. The open kitchen provides fresh food
theatre where customers are able to have their order
freshly prepared.
COURTYARD 55
HOSPITALITY
Courtyard 55
Fitzroy VIC
5453

28. LET’S CONNECT
OFFICES
MELBOURNE
Level 12, 160 Queen Street
Melbourne VIC 3000
Australia
T +61 3 9693 2500
E info@redgp.com
HO CHI MINH CITY
Level 12A, Vincom Centre
47 Ly Tu Trong Street
District 1 HCMC Vietnam
For Vietnam enquiries contact:
Rhys Mullarvey
Regional Manager Asia Pacific
M +84 169 6081935
E rhys.mullarvey@redgp.com
redgp.com

29. REDGP.COM
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ATU
RED