This agency document provides an overview of the agency's services and client work. It summarizes some of their major clients and campaigns including developing brands, marketing strategies, websites and collateral for property developments, commercial offices, luxury homes and retail clients. It shows examples of signage, photography, brochures and events the agency has worked on.

1. Your multichannel property partner

2. Winner Elite Agency 2014
10/200
Drum Magazine
Voted #1 Most
Respected Agency
2015 Agency Census
Winner
#BestTechincal
Codegarden 2104

3. We work with clients who believe in a better way to serve their customers.
We help them drive growth by delivering the very best customer experience
in their industry.
Our Vision
PrivateandConfidentialCABStudios©

4. We believe that businesses win when they understand and
exceed the expectations of their customers. We help you
understand those expectations and then implement relevant,
remarkable and rewarding campaigns.
As an agency we are obsessed about delivering experiences for your customers
that surprise and delight. Those are the moments that demonstrate that you’ve
thought about the detail and actively try to make the customer’s life that little
bit easier.
We unite knowledge across Creative, Strategy, Technology and Project Management
to help clients serve their customers, at every stage of the buying process,
better than anyone else in their market.
Benchmark
customer
experience
design
PrivateandConfidentialCABStudios©

5. Local knowledge. International brands.
PrivateandConfidentialCABStudios©

6. Commercial

7. One Colmore Square
Developer - IBRC Agent - CBRE / GBR Phoenix Beard
Campaign Branding / Signage / Interactive Website / Technical Pre Refurb Brochure / Corporate Gifts / Projection Banners

8. onecolmoresquare.co.uk

9. Baskerville House - Birmingham
Developer - Hermes Investment Management Agents - CBRE / Knight Frank
Top Level Campaign Branding / PR / Interactive Website / Building 3D Projection Mapping / Technical Pre Refurb Pack / Email Campaign

10. www.baskervillehouse.co.uk

12. 3d Projection Mapping Launch Event
"....it is then floodlit to reveal the stunning building."

13. 158 Edmund Street - Birmingham
Award Winner, 2015
Client - Evenacre Agent - CBRE
Environmental Styling Consultancy / Building Branding / PR / Website / Signage / Technical Pre Refurb Brochure
Advertising / Marketing Suite Collateral / Bespoke Loyalty Cards / Projection Banners

15. Marketing brochure, website and photography
The brochure is a journey through 158 itself.
The front cover is bold and confident, with a sumptuous black front with only the logo ‘onefiveight’ foiled on in
bronze to reflect the bronze theme for the interior.
As you open the brochure the dark opulent colours, slick stylised photography and textures of the reception
really punch through welcoming you. The journey then continues when the brochure is fully opened to reveal
the light extensive open plan office space.
Responsive Website Bespoke Brochure
Marketing brochure, website and photography
The brochure is a journey through 158 itself.
The front cover is bold and confident, with a sumptuous black front with only the logo ‘onefiveight’ foiled on in
bronze to reflect the bronze theme for the interior.
As you open the brochure the dark opulent colours, slick stylised photography and textures of the reception
really punch through welcoming you. The journey then continues when the brochure is fully opened to reveal
the light extensive open plan office space.
PrivateandConfidentialCABStudios©

16. Engaging and tailored marketing
Ad campaign.
The words ‘Check In’ appear on the first
page ad in line with the boutique hotel
theme, then turn the page to reveal
‘Check out’... and the web address.
Personalised Tech packs were
sent out to potential customers
before the brand was launched
to raise awareness and drive
demand.
Large banners and window graphics
were placed around the building with the
message... “This is the one...” building
intrigue and demand for viewings.
For the launch we handed out high
quality loyalty cards that had offers
and discounts at many local amenities.
This acted as a welcome to the area,
integrating them into the business
community from word Go - all in line
with the hotel theme.
THIS
IS THE
An inspired
stand out office
environment
1,098 sq ft -
21,331 sq ft
26 Parking Spaces
158edmundstreet.co.uk
CaB14586_158_Edmund_st_1/4_size_1028.75X228.6_AW 2.indd 1 17/06/2013 13:34
158edmundstreet.co.uk
CAB15040 158 Loyalty Card aw.indd 1
27/09/2013 12:49
Marketing Suite Collateral
PrivateandConfidentialCABStudios©

17. Top Level Professional Photography

19. 6EP - Leeds
Client - Evenacre Agent - CBRE / Savills
Building Branding / Huge Scaffolding Banner Signage / Interactive Website / Signage / Technical Pre Refurb Brochure
Advertising / Marketing Suite Collateral / Bespoke Loyalty Cards / Projection Banners / Pull Up Banners

21. 6ep.co.uk

22. 22mx9m Large Impact Scaffolding BannerProjection Banners

23. Residential
PrivateandConfidentialCABStudios©

24. Fabrick Square - Birmingham
Developer - Seven Capital
Scheme Identity / CGI Commission / Landing Page / Site Hoardings / Marketing Collateral / Portacabin Design

25. PrivateandConfidentialCABStudios©

26. PrivateandConfidentialCABStudios©

27. Commissioned CGI’s

29. 7 The Strand - Liverpool
Scheme Identity / CGI Commission / Scheme Landing Page / Site Hoardings / Marketing Collateral / Portacabin Design
Developer - Seven Capital

32. 7 The Strand Scheme CGI’s and Axonometrics

34. The Malt House - Lichfield
Developer - Marcity
Bespoke Luxury Apartment Branding / Unique Large Format Brochure / Billboard advertising / Marketing Collateral

35. AMAZING
SPACE
SURROUNDING SPACE
PRIVATE
SPACE
WATCH
THIS
SPACE
25
02
GRADE II LISTED FIVE-STOREY
FORMER MALT HOUSE
PRIME EXAMPLE OF ‘HEAVY’ INDUSTRIAL
VICTORIAN ARCHITECTURE
BUILT IN 1891, WHEN LICHFIELD BEGAN TO
EMERGE AS A BREWING POWERHOUSE
DESIGNED BY GEORGE SCAMELL, RENOWNED
LONDON-BASED BREWERY ARCHITECT
SITE OF GRAIN PROCESSING FOR
THE BREWING INDUSTRY
OWNED BY WOLVERHAMPTON AND DUDLEY
BREWERIES (SUBSEQUENTLY MARSTON’S)
FROM 1917
HOME TO ONE OF ONLY THREE REMAINING
MALT HOUSE KILNS IN THE COUNTRY
CLOSED IN 2005
WALKING DISTANCE TO LICHFIELD CITY CENTRE
SERVED BY TWO TRAIN STATIONS
JUST OVER ONE HOUR TO LONDON EUSTON
EASY ACCESS TO MIDLANDS MOTORWAY NETWORK
30 MIN DRIVE TO BIRMINGHAM INTERNATIONAL AIRPORT
EASY ACCESS TO LICHFIELD AND BIRMINGHAM’S
EXCELLENT SHOPPING FACILITIES
-- 6 X 1 BEDS
-- 6 X 2 BEDS
-- 4 X 2 BED DUPLEXES
-- 5 X 3 BEDS, INCLUDING 2 DUPLEXES AND 1
PENTHOUSE WITH ITS OWN BALCONY AND
VIEWS OVER LICHFIELD
-- 4 X 4 BED DUPLEXES
FITTED CONTEMPORARY KITCHENS,
BATHROOMS AND EN SUITES
THE STEELWORK HAS BEEN STRIPPED DOWN
TO THE BARE METAL, TREATED AND GIVEN A
GUNMETAL FINISH
ORIGINAL FEATURES VARY FROM
APARTMENT TO APARTMENT, BUT INCLUDE:
-- EXPOSED BRICK OR STONEWORK
-- STEEL GIRDERS AND BEAMS
-- TIMBER TRUSSES AND CEILING JOISTS
CAIRNS CLOSE
LICHFIELD
WS14 9TP
THE MALT HOUSE WILL BE
READY FOR OCCUPATION
FROM AUTUMN 2014
FOR FURTHER
INFORMATION PLEASE VISIT
OUR MARKETING SUITE
01543 256647
THE MALT HOUSE IS OF
CONSIDERABLE HISTORIC INTEREST.
ITS MANY ORIGINAL FEATURES
HAVE BEEN SYMPATHETICALLY
RESTORED AND RETAINED BY
MAR CITY HOMES.
THE MALT HOUSE IS A TRULY
UNIQUE OPPORTUNITY. ITS
RED BRICK EXTERIOR HIDES A
WEALTH OF PERSONALITY AND
UNUSUAL FEATURES.
THE SPACIOUS AND AIRY LOFT
APARTMENTS HAVE BEEN
DESIGNED TO RESPECT THE
BUILDING’S STRUCTURAL
FABRIC AND TO INCORPORATE
ORIGINAL FEATURES.
EVERY CRAFTSMAN WHO HAS
WORKED ON THE MALT HOUSE
HAS BEEN CHARMED BY IT.
SIDE ELEVATION
REAR ELEVATION
FRONT ELEVATION
SIDE ELEVATION
COPYRIGHT:
MAR CITY HOMES LTD
0121 200 7260
CONCEPT AND COPY:
HEADLINE COMMUNICATIONS
0121 643 4600
DESIGN AND ARTWORK:
CAB STUDIOS
0845 055 9337
ORIGINAL PHOTOGRAPHY:
PAUL PAINTER
NATHAN SPENCER
DISCLAIMER:
THIS INFORMATION IS FOR GUIDANCE ONLY AND SHOULD NOT BE RELIED UPON AS ACCURATELY DESCRIBING ANY OF THE SPECIFIC MATTERS DESCRIBED BY ANY
ORDER UNDER THE PROPERTY MISDESCRIPTIONS ACT 1991. ALTHOUGH EVERY CARE HAS BEEN TAKEN TO ENSURE THAT THIS INFORMATION IS CORRECT, ITS CONTENTS
DO NOT CONSTITUTE A CONTRACT OR WARRANTY.
A MARCITY HOMES
DEVELOPMENT
CREDITS
25 NEW YORK-STYLE
LOFT APARTMENTS
GRADE II LISTED BUILDING
BIRMINGHAM ROAD, LICHFIELD
A DEVELOPMENT BY
COMMUNAL
SPACE
THEIR RESPECT FOR THE
BUILDING IS REFLECTED
IN THE QUALITY OF
THEIR WORK AND THE
END PRODUCT.
IT WILL BE A TRULY
FABULOUS PLACE
TO LIVE.
MAGGIE RYAN
MANAGING DIRECTOR
MARCITY HOMES
OUR CONTEMPORARY
CONVERSION CELEBRATES THE
BUILDING’S PAST. IT IS FULL OF
CHARACTER AND REFLECTS OUR
DETERMINATION TO RETURN THE
BUILDING TO ITS FORMER GLORY.
MARK HORSLEY
DIRECTOR OF LAND AND PLANNING (MIDLANDS)
Backed by
HM Government
E
INFO@MARCITYHOMES.COM
W
MARCITYHOMES.COM
@THEMALTHOUSE_
E
LICHFIELD@CONNELLS.CO.UK
T
01543 262376
DOUBLE HEIGHT LOBBY
--
IMPRESSIVE STAIRCASE LEADING TO
A FEATURE GLASS AND STEEL BRIDGE
--
TWO LIFTS
--
WIDE CORRIDORS
--
GATED PRIVATE ENTRANCE,
WITH VOICE ENTRY SYSTEM
--
PARKING SPACE FOR EACH APARTMENT
--
LANDSCAPING TO PARKING AREA
Jumbo Bespoke Printed Sales Collateral

36. Luxury Home Developer Company Branding / Digital Marketing / Scheme Identity / Microsites / Site Hoardings / Print Marketing Collateral
Eider Developments

37. PrivateandConfidentialCABStudios©
Luxury Printed Sales Brochure
Dedicated Scheme Microsites

38. Environmental Styling

39. MIPIM - Cannes
Client - EMDA
Financial planning and process / Marcoms planning / Project management / Event management / Brand consultancy / Advertising and media planning
Content writing / Point of sale / Sponsorship / Interior design and fit out / Furniture design / Print and marketing collateral / Print fulfilment
Web strategy and planning / Signage / Video and photography / Exhibition stand design and build
Event conceptualisation and implementation / Branded promotional merchandising

41. MedicX Pharmacy
Client - MedicX (Now Octopus Healthcare)
Radical brand transformation of pharmacy environments throughout the UK

42. Initial marker visualisation Finished Product

43. The contents of this document are strictly for internal use by the specified client only.
Copyright of the material is reserved to Creative and Brand Limited© who retain the intellectual property rights for all elements submitted.