Flamingo Land commissioned P1P2 to design, produce, and install a new range of wayfinding and signage. P1P2 designed a suite of signage for the whole site, including entrance signage, directional totems, attraction graphics, ride information, warnings, and facility signage. They created a color scheme and set of icons that complemented the brand and installed over 200 signs across the park and resort areas within three weeks.

1. P 1 P 2.CO.UKGraphics and signage for BIG ideasP 1 P 2
/FLAMINGO LAND
The hugely successful Flamingo Land resort in North
Yorkshire had a wide range of wayfinding graphics that
had evolved over many years. This approach can often
lead to a mismatch of styles and colours, which in
turn, can create an inconsistent brand feel and general
confusion for visitors.
We identified several problem areas and developed a
strategy for them to follow that promised consistency
and clarity for both their brand and their visitors.
Our proposal covered the entrance signage, wayfinding
for park visitors, directional totems for resort guests,
attraction graphics, ride information signs, warnings
and facility signage.
We designed a colour scheme and bespoke set of
icons that complemented their brand, whilst also
recommending a suitable typeface family that
provided legibility and clarity for their visitors.
Once our designs were approved, our project team
managed the busy schedule of manufacturing, printing
and installing of over 200 signs over a period of only
three weeks.
FLAMINGO LAND COMMISIONED US TO DESIGN, PRODUCE
AND INSTALL A NEW RANGE OF WAYFINDING AND SIGNAGE.
We have around twenty years
experience of printing graphics
and signage for installation,
and it is this knowledge and
expertise that enables us to
deliver the quality of service
we have become renowned for
across the UK.
Adrian Rushton
General Manager
HELLO
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2. P 3 P 4.CO.UKGraphics and signage for BIG ideasP 3 P 4
/DESIGN
We designed a suite of signage
systems for the whole site,
taking careful considerarion of
the immediate surroundings
and the audience.
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3. P 5 P 6.CO.UKGraphics and signage for BIG ideasP 5 P 6
/DESIGN
No-one likes being shouted at,
so we don’t like to use lots of
uppercase text and red
strike-though symbols.
We think it’s importatnt to
use clear statements that
communicate the critical
information quickly and
effectively.
P 05 P 06

4. .CO.UKGraphics and signage for BIG ideasP 7 P 8P 7 P 8

5. .CO.UKGraphics and signage for BIG ideasP 9 P 10
Wood-effect powder coated totem base with blue and
navy wayfinding information large enough for both
pedestrians and drivers to read.
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6. P 11 P 12.CO.UKGraphics and signage for BIG ideasP 11 P 12
Orange, powder coated finish with high-adhesive vinyl-cut
letters and icons.
Twenty-two bright orange finger-posts direct visitors
around the theme park with a custom-designed set
of icons.
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7. P 13 P 14.CO.UKGraphics and signage for BIG ideasP 13 P 14P 013 P 014

8. .CO.UK P 16P 15 Graphics and signage for BIG ideasP 15
TIPS FROM THE TEAM
We used a different style of sign
for the main theme park and the
accommodation site because
we were taking to a different
audience. The park was all about
fast rides and exciting noises
so the signs reflected this. The
holiday resort had a beautiful
countryside backdrop so we
used more natural colours and
materials.
Chris Williams
Account Director
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9. .CO.UKGraphics and signage for BIG ideasP 17 P 18
Locally sourced Yorkshire Stone was carved and
mounted with a slate disc at the entrance of each
accommodation area.
A leaf to represent each area with a unique colour to
help the youngest of visitors find their accommodation.
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10. .CO.UKGraphics and signage for BIG ideasP 19 P 20
Hawthorns Oak Field
Beech Grove Hazel Field
Willow Grove Orchards
Woodlands Redwood
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11. .CO.UKGraphics and signage for BIG ideasP 21 P 22
Signage using natural materials were produced for the accommodation areas to reflect the
beautiful countryside surroundings. Because wood and slate was not always practical, we
suggested a clever alternative; wood-effect powder coating.
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12. .CO.UKGraphics and signage for BIG ideasP 23 P 24
TIPS FROM THE TEAM
Car park wayfinding is important
to help visitors find their vehicle.
The system should use familiar
symbols that can demonstrate
the position of the destination.
Numbers and letters work well
because the order is well-known,
such as the letter M occurs later
in the alphabet after B, so the
distance and direction of the
journey can be determined.
Emma Duerden
Senior Creative
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13. .CO.UKGraphics and signage for BIG ideasP 25 P 26
/WOOD?
Sometimes it isn’t appropriate
to use wood as sign posts
because they need to be
treated and maintained, and
eventually rot after a few years
with the need to be replaced.
Now, there is a clever powder-
coating technique that delivers
an impressive wood effect
finish and is available in a range
of colours.
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