K Style Lab offers one-stop solution for brands to open pop-up stores in Hong Kong. Real Estate, Store Set-up, operation, marketing, PR, analytics

1. Pop-Up Store Solution

2. CREATE A POP UP
CREATE A BUZZ

3. Why Pop-Up Store?
Sell Products
Alternative revenue streams
for pushing signature
products, new products,
seasonal products and
unloading inventory.
Branding, PR
& Content
Pop up shops are a fantastic
content generator for any
brand. Use them as
advertising billboards.
Research Your
Customers
The best way to connect and
get to know your brand's
customers.
Brick and Click
Opportunity for online
retailers to enter into physical
retail and meet the
customers.
Test New Markets
Cost effective way to test new
markets with flexible location,
size, and duration.
POP-UP
STORE

4. What we do
Planning
• Goals and objectives
• Size needed
• Target customers
• Desired location
• Merchandise planning
• Budget
Location
Identify best locations based
on objectives and brand
positioning
• Street shop
• Shopping mall
• Shop-in-shop
PR/Marketing
• Pre-opening buzz
• Media exposures
• Social media
• Events
• KOL marketing
Operation
• Staffing
• POS
• Logistics
• Inventory management
• Finance management
• Other administrative support
Design & Construction
Based on objectives of the
pop-up and brand store
design concept:
• Assist in design
• Quotation
• Turnkey construction
Analytics
Most valuable aspect of a
pop-up
• Sales analysis
• Customer profile
• Product performance
analysis, etc.

5. What we have done
Times Square, Causeway Bay, Hong Kong
Jinteok, Big Park, PARTsPARTs, Nohke, Heich Es Heich, J Apostrophe, Resurrection, Baron Oh, Parc 11, Son & Park

6. What we have done
SoHo, 67 Hollywood Road, Central, Hong Kong
Fashion, accessories, beauty, and lifestyle brands

7. What we have done
Atrium, K11 Art Mall, Tsim Sha Tsui, Hong Kong
16 Fashion, accessories, and lifestyle brands

8. What we have done
Lang & Lu
K11
Louis Quartoze
K11
Marymond
K11
Lang & Lu Special Event
67 Hollywood Road

9. Coverage - WGSN
*Noteworthy openings since July 2016 Another Header
City by City > Special Reports
7. K-STYLE LAB 8. GO WILD 9. K11 NATURAL
1. CAELUM GREENE
10. 12,000 FRANCS
3. Y'S2. ATTIRE HOUSE 4. EVISUKURO
5. FRANTZÉN’S KITCHEN 6. SECOND DRAFT
TOP 10 PICKS OF WHAT TO DO AND WHERE TO GO DURING THE SPRING SEASON IN HONG KONG
City by City > Special Reports
K-Style Lab Noriem SensounicoDJIHD Buttercup SandroMonki
​SHOP
1. HD BUTTERCUP
2/F, Horizon Plaza, 2 Lee Wing Street / 852 2555 2997
Neighbourhood: Ap Lei Chau
This Californian furniture retailer made its landing in Hong Kong for the first time inside
Horizon Plaza, which also houses several other furniture and fashion brand outlets. Now you
can shop its collection of eclectic and “take-home-today” home decor from well-loved brands
such as Timothy Oulton and Sonder Living.
2. DJI HONG KONG
Shop G07, Tower 535, 535 Jaffe Road / 852 3189 8979
Neighbourhood: Causeway Bay
DJI, the world's leading brand for drones, opens its first three-storey flagship store in
Causeway Bay. Its 10,000sq-ft space acts as a hub for all things flying, and fans will be able
to get hands-on with DJI's latest technology and get technical support all in one place.
3. K-STYLE LAB
Shop No. 401, 4/F, Time Square, 1 Matheson Street / 852 2555 1135
Neighbourhood: Causeway Bay
With Korean trends a huge influence in Hong Kong, the K-Style Lab pop-up store curated by
EJ Kim showcases 10 emerging labels from Korea, including Jinteok, Partsparts, Heich Es
Heich and more. Aside from apparel, there are bags, jewellery and beauty products on
display.
4. MONKI
Shop G21-23 & 25, Windsor House, 311 Gloucester Road / 852 2894 8380
Neighbourhood: Causeway Bay
The well-received and quirky fast fashion brand Monki has opened its fourth store in the city
at the Windsor House shopping mall. Its first store on the island side, it is also a prominent
ground level store that has 260sq-m of space right by the mall entrance.
5. NORIEM SENSOUNICO
Shop 16A, G/F, Fashion Walk, 11-19 Great George Street / 852 2505 5223
Neighbourhood: Causeway Bay
The Japanese retailer opened its third store in town in the trendy Fashion Walk
following stores in Central and Tsim Sha Tsui. The select store offers sophisticated
womenswear and accessories by a range of Japanese designers as well as from its
own label.
6. SANDRO
Shop A, G/F&1/F, Fashion Walk, 2-4 Kingston Street / 852 3427 3938
Neighbourhood: Causeway Bay
Parisian fashion brand Sandro has opened its biggest Asian flagship store among other
trendy labels including Maison Kitsuné and APC at Fashion Walk. The two-storey store
offers the biggest selection of both its menswear and womenswear collections.
Fendi
NEWSTORESROUND-UP
H O N G K O N G
N E W
S T O R E S
Please apply SAME COLOR to BOX BACK GROUND under image ↑
This is the first store for homegrown fashion retailer K-Style Lab, a
multi-brand boutique featuring fashion, accessories and beauty
products from South Korea. Curated by veteran fashion editor EJ Kim,
the brand brings in popular Korean names such as Jinteok, Partsparts,
Big Park, Nohke, J Apostrophe and Heich Es Heich – as well as
handbags from Parc11 and Jamie & Bell. The store also offers beauty
products from Korean company Son & Park. K-Style Lab also runs an
e-commerce site and has pop-up shops around the city.
K-STYLE LAB
SHOP 401 4/F TIMES SQUARE
CAUSEWAY BAY
TEL: +852-2555-1192 | K-STYLELAB.COM

10. Milk Magazine
AM 7:30
HK Economic Journal
HK Economic Times
South China Morning Post
Coverage - Hong Kong Printed Media
Cosmopolitan

11. Coverage - Korean Printed Media
Marie Claire The Neighbor Vogue W
Cosmopolitan Grazia InStyle Design House

12. Coverage - TV and Other
S Magazine by Joongang Daily
Dolce Vita - TVB View - Viu TV

13. Coverage - 2018

14. Founders
Al Hong Sung Joon
Managing Director
Regional executive who delivers high-caliber results in
environments requiring initiative, cross-cultural acumen,
creative thinking and flexibility.
Broad experience in retail real estate development.
Extensive network in Hong Kong, China, and Korea shopping
mall industries.
Experience
Carrefour: Senior Real Estate Manager (Korea)
Walmart: Director of Development (Korea)
Vice President of Real Estate (China)
Apple: Director of Real Estate (Asia)
EJ Kim
Creative Director
A Francophile who lived and studied in Switzerland and
France which led her to cherish both Asian and European
cultures. A lover of fashion and strongly believes that one’s
style should be ”simple, but not boring”. Values more on
individualism and taste, rather than trend.
Experience
Elle Korea: Fashion Editor
Marie Clair Korea: Fashion Editor
Madame Figaro Korea: Editor-in-Chief
Chanel Korea : PR Director
Fashion Columnist: Various Media
Author of“Leaving, Living, Loving”,“Tale of Clothes”

15. POP UP STORE THAT CUSTOMERS
REMEMBER