Philip Darling is a seasoned design professional who offers branding, marketing, and design services. His strengths include understanding client objectives and delivering creative solutions. He has worked with both large corporations and SMEs to develop brands, identities, websites, packaging and other materials. Testimonials praise his ability to consistently deliver high quality work and meet client needs.

1. PH I LI P D A R L I N G
SPRINGMOUNT HOUSE, CHURCH ROAD, GREYSTONES, CO. WICKLOW, IRELAND //
PHILIP@DARLING // WWW.DARLING.IE // + 353 86 171 6997 //
CONSULTANCY
DIRECTION
DESIGN
INNOVATION
TALKS
BUILDING UNIQUE BRANDS
IS MY GREATEST PASSION.

2. PH I LI P D A R L I N G
EACH BRAND HAS SOMETHING
UNIQUE TO COMMUNICATE.
//EXPLORE THE OFFERING
//CREATE THE PROPOSITION
//DEVELOP THE COMMUNICATION
Each brand has something unique to communicate and it’s from this premise, we start the exploratory process. We look
for the USP in a client’s product of service and build the storyline that reflects. Often we use an innovative workshop to really
explore what makes a difference from the competitors and most importantly, what will drive the audience to the brand.
Once we are clear on the storyline and offering, we then create that all important proposition! It’s about setting out the
marketing plan from the start and knowing what elements will be required for the launch and roll-out. The brand may need a
descriptor to clarify its purpose and how it will be implemented across all mediums of communication from the humble
business card to a social media avatar.
A brand is much more than a logotype, it’s also the support material that really makes the storyline and proposition
come alive. Whether it’s a library of commissioned photography, illustration, crafted words or video, we direct and
ensure the brand message is consistent throughout the campaign or launch.

3. PH I LI P D A R L I N G
STRONG BRANDS THAT EMBRACE
THEIR UNIQUE QUALITIES.
A SELECTION
OF COMMISSIONS

4. Excellence
TAIL RING
ACADEMY
NATIONAL
PH I LI P D A R L I N G
Launched by Louis Copeland, the National Tailoring Academy was set up to continue and promote the art of bespoke tailoring
for post graduate and continuing students of fashion. We developed the complete brand look for the Academy and its distinctive
button motif that is a central accent in social media channels. We also directed its library of photography for use in advertising,
literature and web applications.

5. PH I LI P D A R L I N G
Gearoid's biggest asset is his reputation and this is why we worked on changing the original company identity to that of just
his name and trusted associates. Honest and direct, his new identity positions his expertise and offering at the right level, for
current and new client opportunities. To support the brand, we created a professional website, distinctive range of stationery
and a video that featured several key testimonials.
Gearóid Hardy
& Associates

6. PH I LI P D A R L I N G
We created a new brand name, packaging and video for the client's range of flavoured honey. Our input included the exploratory
brand workshop resulting in the name 'Sarah's Honey', design development, commissioning of watercolour illustrations and support
material in terms of exhibition and AV material. The new honey range has been received extremely well and has opened up new
international markets for the client.

7. PH I LI P D A R L I N G
Part of the Carers Association, the charity wanted an identity that talked to the thousands of young people that care every day
for family and siblings. As their work is indeed incredible, we devised a star identity with the strapline 'you're amazing'. The brand
look was carried through all their communication material, from brochures, posters, display material and a video that helped them
identify with other young carers in their extended community.
young
carersYOU’RE AMAZING!

8. PH I LI P D A R L I N G
Biddy Gonzales is the name given to an exciting range of Mex Tex food created by two Irish sisters who took inspiration from their
Mexican travels. We worked with them from the outset, creating the band, range of packaging, visual collateral and photography
for their point of sales needs, website and PR collateral. Throughout all communication requirements, a sense of fun and bold
ethnic colours were applied for clear brand recognition.

9. PH I LI P D A R L I N G
To promote Sam's private practice that provides care to mothers and their babies during pregnancy, labour and birth, it was
important to represent both his professionalism and friendly manner. The key element in this communication was an informative
video, primarily aimed at the first time mother under his personal care. A simple typographical identity and informative website
completed the range of communication material.
SAM COULTER SMITH
O B S T E T R I C S G Y N A E C O L O G Y&
M.B., B.CH., L.R.C.P.I & S.I., F.R.C.O.G.

10. PH I LI P D A R L I N G
TRIBECA PUBLIC RELATIONS
"I worked with Philip for approximately 3 years during my time at Text 100 Dublin - primarily on my client Xerox Europe. To
put it very bluntly - Philip as a creative designer is the standard that I have judged all designers that I have worked with since."
CIAN MAC EOCHAIDH | TRIBECA PUBLIC RELATIONS
THE CARERS ASSOCIATION
"What sets Philip apart is his ability to understand our needs and to work with us to come up with innovative ideas and
designs. We know we can count on him to do a great job every time".
ENDA EGAN | THE CARERS ASSOCIATION
PURCELL MASTERSON
"It's crucial that we use design partners who can deliver to a consistently high standard for our clients – that's why we
recommend Philip's design consultancy services. He delivers the brief each and every time. Our clients are happy, so
we're happy."
NAOIMH MURPHY | PURCELL MASTERSON
PERSUASION
"Philip knows where creativity fits into business strategy. He listens to clients; understands their objectives and translates
these into creative, viable concepts and plans. Philip is a pleasure to work with and understands how to consult effectively
with business owners and professionals."
ÁINE MAGUIRE | PERSUASION

11. PH I LI P D A R L I N G
Philip Darling is is a seasoned design professional, with over 30 years experience in the communications industry. Key strengths
include listening to clients’ briefs, understanding to their marketing objectives and delivering targeted and relevant creative solutions.
Attention to detail and high levels of service are the foundation of his business ethos. He has also guest lectured on brands for
several universities and business groups and facilitates innovation workshops for his clients.
Drawing on Philip’s experience of working with both SMEs and corporates, a range of services are offered from consultancy;
brand and campaign building, Concept Choice visuals, innovation workshops and design; identity, web, literature, advertising,
packaging, exhibition, digital and video creation.
A selection of clients Philip has worked with include: A&L Goodbody, AVAFX, Biotrin, Broadly Speaking, Carers Association,
Caragh Nurseries, Chester Beatty Library, Clear Ink, Contemporary Music Centre, Comhar Linn INTO, Enable Ireland, Ernst &
Young, Facebook, FGS, Gearoid Hardy & Associates, GSK, Hennessy Aviation, Hotel Kilkenny, Heritage, Heritage Council, Institute
of Taxation, J&J, JS Gollogley, Kavanagh Fennell, KMCS, LED Lighting, Megazyme, Merc, Merrill Lynch, Mileeven, Microsoft,
Monart, Music Network, NAMA, National Museum & Library, National Tailoring Academy, National Truck Rental, National Lighting
Showrooms, Nualight, O2, OBK Architects, OSi, RDS, Rotunda Private Clinics, RTE, Roche, Sam Coulter Smith, Trinity College,
UCD, Wexford Strawberries and Xerox.

12. PH I LI P D A R L I N G
SPRINGMOUNT HOUSE, CHURCH ROAD, GREYSTONES, CO. WICKLOW, IRELAND //
PHILIP@DARLING // WWW.DARLING.IE // + 353 86 171 6997 //
CONSULTANCY
DIRECTION
DESIGN
INNOVATION
TALKS
DARLING.IE
VIMEO.COM/PHILIPDARLING
THEINNOVATIONPROJECT.IE